Blog Google My Business: Why Should You Use It And How To Integrate It With Sked 11 Minutes • Updated: 21 Oct 2020 Manage your business's Google listing with Google My Business and ensure that your customers have reliable information about your business straight from the… Continue Reading →
Blog Spotlight: Monina Wagner of Content Marketing Institute talks social media for events in 2020 6 Minutes • Updated: 9 Sep 2020 With the pandemic pushing conferences online, CMI community manager Monina Wagner explains how they’ve kept the socialising alive during virtual… Continue Reading →
Blog Community Education: Four Lessons for Better Forums and Groups 7 Minutes • Updated: 28 Aug 2020 Before the arrival of social media groups and hashtags, online communities were all about chat rooms and message boards. But some lessons remain… Continue Reading →
Instagram How to Post Quotes on Instagram to Boost Engagement 10 Minutes • Updated: 27 Aug 2020 Wondering how to post incredibly engaging Instagram quotes? Here are the best practices, techniques, and tools to use.… Continue Reading →
Blog Fact or Fiction: The Battle for Truthiness in Social Media 5 Minutes • Updated: 25 Aug 2020 Accuracy in social media might seem like an impossible goal – but getting the facts right is essential if you want to retain the trust of your audience.… Continue Reading →
Instagram How to Use the Instagram Close Friends List 6 Minutes • Updated: 20 Aug 2020 Do you want to share Instagram posts or stories with only a selected number of people? Then, you need to create Close Friends list. Here's how to do it,… Continue Reading →
Blog Do you really need a website to run a business or can you get by with just social media? 4 Minutes • Updated: 20 Aug 2020 When a business can find and interact with customers, publish content and even sell products in social media, what’s the website for? Quite a… Continue Reading →
Blog Stuck on Repeat: Why automatic reposting is a bad idea 4 Minutes • Updated: 15 Aug 2020 Don't come off as spammy by reposting content over and over. Some situations DO call for reposting but here's how you can do it without looking like a bot.… Continue Reading →
Instagram Instagram Blue Check: How to Get Verified on Instagram 6 Minutes • Updated: 18 Jan 2021 Have you noticed the Instagram blue check symbol that shows up on several accounts? Have you ever wondered what it is and how you could get verified to get one… Continue Reading →
Blog Getting your GIPHY on: the ultimate guide for creating searchable Instagram stickers 10 Minutes • Updated: 6 Aug 2020 How to create custom GIF stickers and get them into Instagram's Giphy search for social media use. Plus some inspiration for designing brand… Continue Reading →
Blog Facebook Launches Instagram Reels to Battle TikTok: What it means for brands 14 Minutes • Updated: 7 Aug 2020 Should you jump on Reels? Here's the difference between Instagram Reels and TikTok and how brands should think about emerging… Continue Reading →
Blog Writing for social media: Sarah Mitchell from Typeset explains how to create quality social copy 6 Minutes • Updated: 5 Aug 2020 Content writer Sarah Mitchell believes marketers don’t treat the writing of social media posts with the same importance as the content they promote.… Continue Reading →
Instagram How to Create Beautiful Instagram Highlight Covers for Stories 7 Minutes • Updated: 18 Jan 2021 Instagram Highlight covers are a great way to make a strong first impression and extend the life of your Stories. In this article, you’ll find out exactly how to get Instagram highlight covers.… Continue Reading →
Blog Sharing =/= Engagement: How to gauge the reach & effectiveness of your content 4 Minutes • Updated: 28 Jul 2020 Your social media sharing metrics might look impressive, but they’re probably not the best indicator of whether your content is actually any… Continue Reading →
Blog Digital Shortcuts: Ready-made assistants, not human replacements 6 Minutes • Updated: 22 Jul 2020 Marketing automation is everywhere, including social media. But relying too much on automation can undermine the quality of your social media… Continue Reading →
Blog How to Use Boomerang on Instagram (+ New Boomerang Effects) 7 Minutes • Updated: 18 Jan 2021 What do you do when an Instagram photo seems like not enough to tell the story and creating a full video clip feels like too much work? You send an Instagram… Continue Reading →
Blog How to manage internet trolls and frustrated customers – AND how to tell them apart 4 Minutes • Updated: 16 Jul 2020 There's a difference between a social media troll and a follower with a legitimate complaint. And getting it wrong can potentially make things… Continue Reading →