Blog Spotlight: Dr. Jay Spence on managing mental health in the workplace 8 Minutes • Updated: 2 Oct 2020 In 2020, the workplace – whether the office or the kitchen table – is full of additional stresses. How can managers better manage employee… Continue Reading →
Blog The Sound of Silence: Managing Interruptions in the Workplace 7 Minutes • Updated: 2 Oct 2020 The ideal workspace isn’t just about a tidy desk or the right digital tools. It’s creating the perfect environment for your brain to… Continue Reading →
Blog Spotlight: Monina Wagner of Content Marketing Institute talks social media for events in 2020 6 Minutes • Updated: 9 Sep 2020 With the pandemic pushing conferences online, CMI community manager Monina Wagner explains how they’ve kept the socialising alive during virtual… Continue Reading →
Blog Community Education: Four Lessons for Better Forums and Groups 7 Minutes • Updated: 28 Aug 2020 Before the arrival of social media groups and hashtags, online communities were all about chat rooms and message boards. But some lessons remain… Continue Reading →
Blog Fact or Fiction: The Battle for Truthiness in Social Media 5 Minutes • Updated: 25 Aug 2020 Accuracy in social media might seem like an impossible goal – but getting the facts right is essential if you want to retain the trust of your audience.… Continue Reading →
Blog Do you really need a website to run a business or can you get by with just social media? 4 Minutes • Updated: 20 Aug 2020 When a business can find and interact with customers, publish content and even sell products in social media, what’s the website for? Quite a… Continue Reading →
Blog Stuck on Repeat: Why automatic reposting is a bad idea 4 Minutes • Updated: 15 Aug 2020 Don't come off as spammy by reposting content over and over. Some situations DO call for reposting but here's how you can do it without looking like a bot.… Continue Reading →
Blog Writing for social media: Sarah Mitchell from Typeset explains how to create quality social copy 6 Minutes • Updated: 5 Aug 2020 Content writer Sarah Mitchell believes marketers don’t treat the writing of social media posts with the same importance as the content they promote.… Continue Reading →
Blog Sharing =/= Engagement: How to gauge the reach & effectiveness of your content 4 Minutes • Updated: 28 Jul 2020 Your social media sharing metrics might look impressive, but they’re probably not the best indicator of whether your content is actually any… Continue Reading →
Blog Digital Shortcuts: Ready-made assistants, not human replacements 6 Minutes • Updated: 22 Jul 2020 Marketing automation is everywhere, including social media. But relying too much on automation can undermine the quality of your social media… Continue Reading →
Blog How to manage internet trolls and frustrated customers – AND how to tell them apart 4 Minutes • Updated: 16 Jul 2020 There's a difference between a social media troll and a follower with a legitimate complaint. And getting it wrong can potentially make things… Continue Reading →
Blog Crossposting Strategies: It’s not enough for marketers to just COPE on social media 4 Minutes • Updated: 10 Jul 2020 Every social media platform has its own style, quirks, strengths and weaknesses, rewarding marketers willing to tailor their content and strategy for… Continue Reading →
Blog Spotlight: Buddy Scalera on Visual Strategies for Social Media 8 Minutes • Updated: 30 Jun 2020 Content strategist and comic book writer Buddy Scalera knows a thing or two about visual content strategy. Want to get more from your social media images?… Continue Reading →
Blog Self care for social media moderators: how to put your own mask on first before you help others 7 Minutes • Updated: 18 Jun 2020 Social media moderators routinely expose themselves to all kinds of negativity so the rest of us don’t have to. But they’re not invulnerable to harm.… Continue Reading →
Blog How many social networks do you need? 4 Minutes • Updated: 11 Jun 2020 With so many social networks available, it’s tempting to see each one as another opportunity, another channel to add to the toolkit. But should we?… Continue Reading →
Blog Debunking the Myth of Brand Awareness 5 Minutes • Updated: 5 Jun 2020 Brand awareness is the most common goal cited by social media marketers. But without a way to measure it, can brand awareness still be called a goal?… Continue Reading →