Blog Using Side Projects to Develop New Skills 4 Minutes • Updated: 7 Jan 2021 It isn’t always possible to learn new skills on the job. But you can still increase your professional value by embarking on your own side… Continue Reading →
Blog Investing in Your Personal Brand 6 Minutes • Updated: 5 Jan 2021 It may not always feel like productive (i.e., paid) work, but developing your personal brand can be a vital part of a modern… Continue Reading →
Blog Spotlight: Sam Turner of Champions of Change Coalition on gender equality and inclusivity in marketing 8 Minutes • Updated: 30 Dec 2020 Inclusivity consultant Sam Turner explains why the marketing and advertising industry has more work to do to become genuinely inclusive and… Continue Reading →
Blog Spotlight: Author Joe Moran on Improving Business Communication 8 Minutes • Updated: 10 Dec 2020 Are your business communications enjoyed or endured by readers? Author Joe Moran explains why he has an issue with “managerial blah” … and why you should… Continue Reading →
Blog Debunking the Myth of Professional Language 4 Minutes • Updated: 1 Dec 2020 How professional your writing is has less to do with how clever and important it sounds, and far more to do with how easy it is to… Continue Reading →
Blog How to Find Your Brand’s Voice 4 Minutes • Updated: 20 Nov 2020 A strong brand takes more than just a good logo, colour palette and memorable tagline. It needs a personality, with a recognisable tone of… Continue Reading →
Blog How to Create an Effective Style Guide – And Why You Need One 7 Minutes • Updated: 12 Nov 2020 Do you and your writers share the same opinions on writing style? Probably not – which is why style guides are valuable… Continue Reading →
Blog Lights, Camera, Action: How to Look and Sound Great in Virtual Meetings and Events 4 Minutes • Updated: 11 Nov 2020 You don’t need to turn your home office into an audio/visual studio to make a professional impression in online meetings and virtual… Continue Reading →
Blog Automation and Organization: Connect Your Technology Network 3 Minutes • Updated: 17 Nov 2020 Your effectiveness in working with various digital tools may depend on how well they support each other to form a connected digital… Continue Reading →
Blog Spotlight: Clare McDermott of Mantis Research on creating great survey-based content 7 Minutes • Updated: 4 Nov 2020 Data from a survey can fuel valuable marketing content people want to read. Clare McDermott of Mantis Research explains how to get the best… Continue Reading →
Blog Cloud busting: Are you the weak link in your team’s sync? 6 Minutes • Updated: 2 Nov 2020 With cloud apps like Dropbox and Google Drive, ‘the office’ can be wherever you can get online. But they still require a bit of file management.… Continue Reading →
Blog Taming Copy Workflows with Microsoft Word Templates 6 Minutes • Updated: 23 Oct 2020 Customised copy templates can help content teams reduce confusion, increase consistency, save time and even take back control of Microsoft… Continue Reading →
Blog Finding the Right (Write) Tool for the Job: Must-Haves for Digital and Social Writers 7 Minutes • Updated: 16 Oct 2020 Most of us perform some form of writing every day, usually related to work. But how much thought do you give to the tools you choose to write with?… Continue Reading →
Blog Spotlight: Dr. Jay Spence on managing mental health in the workplace 8 Minutes • Updated: 2 Oct 2020 In 2020, the workplace – whether the office or the kitchen table – is full of additional stresses. How can managers better manage employee… Continue Reading →
Blog The Sound of Silence: Managing Interruptions in the Workplace 7 Minutes • Updated: 2 Oct 2020 The ideal workspace isn’t just about a tidy desk or the right digital tools. It’s creating the perfect environment for your brain to… Continue Reading →
Blog Spotlight: Monina Wagner of Content Marketing Institute talks social media for events in 2020 6 Minutes • Updated: 9 Sep 2020 With the pandemic pushing conferences online, CMI community manager Monina Wagner explains how they’ve kept the socialising alive during virtual… Continue Reading →
Blog Community Education: Four Lessons for Better Forums and Groups 7 Minutes • Updated: 28 Aug 2020 Before the arrival of social media groups and hashtags, online communities were all about chat rooms and message boards. But some lessons remain… Continue Reading →