Glossier Marketing Strategy: How The Brand Took Social Media To The Next Level

Ask a room full of marketing experts to name one brand that they think does social media right, and someone is sure to mention this one: Glossier. The beauty brand was started in 2014 by

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How To Make A GIF (And How To Use Them In Your Social Media Strategy)

On social media, it seems like trends swoop in and then swoop right back out before you can even figure out what’s happening. But, one thing that’s held strong for a while now? The use

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12 Awe-Inspiring Agency Accounts on Instagram

Would you visit a hairdresser who had a really awful haircut? Would you hand over your hard-earned money to a mechanic whose own car would never start? Would you trust a dentist with really terrible

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8 Instagram Best Practices That Will Help You Increase Engagement

You’ve built up a good-sized following on Instagram. Yet, it still seems like your strategy is falling short. Your reach is good. But, your level of engagement? Well, it needs some improvement. Engagement is the

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The Rise of the Instagram Micro-Influencer: Everything You Need to Know

There are plenty of ways to get your brand in front of more people on Instagram. Advertisements, hashtags, contests, giveaways…the list goes on and on. But, there’s one method that seems to reign supreme over

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How to Increase E-commerce Sales for Your Business With Instagram

It’s no secret that social media garners a lot of attention and emphasis when it comes to marketing your business. For good reason. A presence on social media engages your followers, helps you find new

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10 Instagram Metrics That Matter (and How to Track Them)

Let’s talk about Instagram Metrics! You’ve probably heard that old quote that says something about how the definition of insanity is doing the same thing over and over again while expecting a different result. That’s

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The Ultimate Guide to Instagram Tools for Social Media Managers

You’re eager to take your brand’s Instagram account to the next level. But, by now you’ve noticed that the functionality within the Instagram app itself can be somewhat limited. Sure, you can snap a photo,

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17 Creative Instagram Story Ideas for IGTV And Your Business

Here’s a statistic that’s bound to make you wide-eyed: A whopping 300 million people use Instagram Stories every single day. That means the platform is now almost double the size of its most direct competitor,

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The Really Long List of Instagram FAQs

Let’s face it—Instagram can be confusing. While it’s not tough to figure out how to simply post a photo, there’s a lot of information you need to absorb if you want to leverage Instagram as

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How Many Times a Day Should I Post on Instagram?

How Often Should You Post on Instagram What’s the biggest question you have about leveraging Instagram to market your business? Sure, maybe you’re trying to figure out how to take better photos. Or, perhaps you’re

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What You Need to Know About Instagram’s New Algorithm

Another day, another announcement of a social media algorithm update. Sigh — it seems like just when you finally have things figured out, a new tweak or update swoops in and switches things up. New

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7 Instagram Trends You Should Know About in 2018

In the world of social media, it’s tough to keep up. It’s a somewhat fickle landscape — which means that, as soon as you have one thing figured out, a new trend, feature or tool

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Can You Make Money on Instagram? Here’s What You Need to Know

There are tons of things that you can accomplish with Instagram. But can you make money on Instagram? You can market your brand or business. You can build and foster a community around your mission.

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7 Clever Ways to Use Links in Your Instagram Bio

If people were going to air just one grievance about Instagram, it would likely be this: You can only use clickable links in your Instagram bio. As you know, individual Instagram posts don’t allow for

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How to Perform an Instagram Audit

Are you groaning and rolling your eyes at the very suggestion of performing an Instagram audit? We can’t blame you—it hardly sounds like a fun way to spend your time. However, if you’re eager to

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Instagram Influencer Marketing: How to Do it Right

You’ve been marketing your brand on Instagram for a while now, and you’re confident that you have the basics covered. You’ve mapped out a cohesive Instagram marketing strategy to ensure that your efforts are actually

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