Social Media News: Facebook Fined $5 Billion, Q2 Report Findings and Changing Facebook Ads
Prior to releasing their staggering Q2 Report, we saw Facebook fined a record-breaking $5 billion. Instagram’s suspended accounts will now be warned before they’re closed down, and changes to Facebook ads were announced. Here’s the latest in social media news:
Instagram Will Now Warn You Before Deleting Your Account
Have your clients ever had their Instagram account deleted without notice? This week we saw an influx in Instagram accounts going mysteriously missing – sans warning.
If this has ever happened to you or your clients, you’ll be pleased to know that this is all changing.
According to TechCrunch, a new notification process will let account holders know if their account is at risk of being closed down.
This will give account holders the chance to appeal the decision before it happens. Since Instagram has wrongly disabled accounts before, this comes as a breath of fresh air.
For any of your client’s who have seen unexpected account closing, reassure them that these glitches will soon hopefully simmer.
Facebook Fined Record-Breaking $5 Billion
In breaking news this week, Facebook’s breach of privacy laws has resulted in a record-breaking $5 billion fine.
Not only does it break records, but according to TechCrunch, it’s also almost 20 times greater than the largest privacy or data security penalty ever.
Facebook now faces an onslaught of new privacy requirements.
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In a blog post by Facebook general counsel, Colin Stretch, he notes:
“The agreement will require a fundamental shift in the way we approach our work and it will place additional responsibility on people building our products at every level of the company. It will mark a sharper turn toward privacy, on a different scale than anything we’ve done in the past.”Colin Stretch, Facebook Counsel via Facebook blog
It’s currently unclear as to what this means for the future of Facebook, but TechCrunch reports an extra 1,000 staff have been hired at Facebook HQ.
Facebook Q2 Report Exceeds all Expectations Just Hours After Fine Announcement
As reported by Business Insider, Facebook’s daily active users have hit 1.59 billion. Not only is this up 8% year on year but it’s also exceeded Wall Street’s expectations. Revenue has also increased by 28% and monthly active users are also up 8%.
So, in the big scheme of things, does Facebook’s fine dent make much of a difference? Okay, maybe not. But hopefully, it means that while the mega platform grows, privacy restrictions are honoured.
Facebook Ads are Changing
Do you run ads for your clients? Maybe your clients are managing their own ads, but turn to you for the latest updates. Then listen up, because this is one you’ll want to hear.
As of August 19, mobile News Feed ads will have a compressed visual. Social Media Today reports that there will now be fewer lines of text to display (three, in fact). After these lines, readers will be prompted to click to view additional text.
In addition, photos and videos will have a maximum height of 4:5 on mobile News Feeds.
These changes have been made to support Facebook’s new ‘FB5’ app redesign. So, if your clients are currently running paid advertisements? Revisiting their imagery and captions ahead of August 19 is a must.
Here’s a couple of tasks for the to-do list:
- Change image dimensions
- Further emphasis on the need to begin captions with captivating, engaging language
Instagram Is Testing a ‘Stories About You’ Section
Serial reverse-engineer, Jane Manchun Wong revealed more backend work at Instagram. This time? An About You section. From the visual, sourced from Wong, it appears you’ll be notified when your account is mentioned in Instagram Stories.
For social media managers, this could be extremely useful. At the moment, if you’re not following an account that you’ve been tagged by, this comes in as a request. The request is located in your inbox, however, doesn’t come up as a notification.
This means that often social media managers miss Story tags and only notice them after they’ve expired. Instead, this new Story notification feed looks to group together all tagged Stories. Stay tuned!
The Latest at Sked Social
Following last week’s hidden likes fiasco in six extra countries, we brought you a thought-provoking opinion piece.
How Removing The Number of Likes Makes Instagram More Fake Than Ever
In this piece, marketing expert Nathan Murphy outlined his views on how this changes Instagram for users and consumers. If you’re still grappling with the change, this one’s well worth a read.
How to Market Your Blog Effectively Via Social Media
As a social media manager, you know the importance of having a healthy marketing funnel for your client’s potential customers to go through. And as part of that, getting their audience off of social media and onto a website is key.
This week we brought you an insightful piece about how to translate social media followers into avid blog consumers. If your clients are still struggling to establish a loyal fanbase across multiple platforms (as well as converting them), this is the article for you.
How to Make and Use Instagram Story Highlights
Are your clients using Instagram highlights to their advantage? Check out our top tips on how to optimise highlights and use them to your advantage.
How to Post Videos on Instagram from PC or Mac
Most social media managers are looking for clever ways to optimise their time. One of those productivity hacks is posting Instagram content from a computer. To make it easier for you, we’ve put together an article running you through exactly how to do just that. Check out exactly how to post videos on Instagram from your computer today!
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