How to Land your Dream Remote Marketing Job in 2019
In the last 5 years, I’ve had the opportunity to hire and interview people for 20+ marketing roles.
I’ve looked through 600+ resumes and cover letters, conducted 80+ interviews and most importantly – landed some pretty cool jobs myself, including my current role of running the marketing team here at Sked Social.
Recently, we’ve been on a hiring spree at Sked and I realized my experience with hiring might help marketers around the world land their dream jobs. (Btw, we’re hiring for 3 roles – SEO, Product Marketing and Social Media Management, if you think you’re a good fit – check out our job openings)
So here it is, all the secrets to landing a dream remote job in tech from someone who’s been on both sides of the equation:
1. Start with the basics – a resume worth checking out
For starters, please make sure your resume is up-to-date and reflects the role you’re hiring for. Make your resume readable, highlight your achievements first and make sure to run it by a few friends/coworkers – they will usually be able to point out the obvious mistakes we all make. Here are some quick tips for your resume:
- Make sure your resume is catchy and readable – you only have a few seconds before the hiring manager moves on to the next candidate, make the first few sentences of your resume stand out by showing them exactly why you’re a great fit. Create a short, effective summary to feature immediately on top of the resume, many hiring managers read up to that part only. Here’s an example from my own:
This quick summary allows the hiring manager to see why I’m a good fit, get a quick glance at my experience and strengths. Now she’s interested!
- Highlight your achievements at work first, “secured over 50,000 signups vs did lead generation”. Make sure your achievements are tied to real business goals & hard metrics, here’s an example:
- Create a beautiful resume that stands out – this seems obvious but to stand out, you really need to put some work in your resume. After trying out 10+ online resume builders I ended up using Canva‘s templates to create a lovely customizable resume. Don’t leave your resume to generic templates found online – everyone else already uses them!
- Always make sure your resume accurately reflects the role you’re applying for and is specifically tailored to the company you’re applying for. Mirror the role’s requirements in your skills & achievements (where applicable). Here’s an example of requirements for a current Product Marketer job opening at Sked:
If you want to land this particular role, you should highlight this experience in your resume first. It’s a no-brainer!
- A bonus, super sneaky tip 🕵🏻♀️: Change the colors of your resume to the brand colors the company you’re applying to uses. This was a dirty trick I used to get hiring managers to feel familiar with my resume and show them I cared about the company.
Work with me at SkedHey, if you're looking for a remote marketing job, come join my team at Sked. We're hiring for SEO, Product Marketing & Social Media Management roles.
2. Personalize your cover letter
When I’m reading through 150+ cover letters, they all tend to be the same – a rather impersonal greeting (Dear HR staff!), a bland introduction taken from some career advice website (I hereby apply for so-and-so role) and then a long description of things I could’ve read from their resume easily.
These cover letters don’t click with me but every once in a while I find a cover letter that truly speaks to me, here’s what they all have in common and how you can steal a few tricks from them:
- Personalize, personalize, personalize – like everyone else, I like to hear about things that are important to me, use that! Tell me exactly how I would benefit from hiring you, why you’re such a good fit for this particular position and how you’re different from the 150 other people that applied. Mention the company name and industry often, don’t use placeholders like “your company” or “relevant industry”, personalize every paragraph and appeal to the hiring manager so you don’t lose her attention.
- Be specific – go through the checklist of requirements for the role and lay out exactly why you tick all the boxes. Again, here’s a rather literal example, though you can be more stealthy with it too:
- Highlight your achievements in the cover letter immediately – Just like with the resume, show off your achievements first.
- Mention concrete steps you would take in the role – show her you understand what the role is about and can lay out exactly what you would do. Focus on how you can specifically master this role at the company you’re applying at. In my experience, this step alone will absolutely make you stand out from 99% of candidates.
3. Focus on the value you can bring to the company
I’ve already covered this in previous steps but it’s important to keep the company’s goals in mind (do your research!) and show exactly why you bring more value than any other candidate.
Approaching your resume and cover letter from the hiring manager’s point of view will absolutely earn you bonus points and make you stand out.
Wherever you can, outline the exact steps you’d take if you were hired for the job. Think about why this company is hiring for this role right now, where are they missing opportunities and how you can help them overcome challenges.
Then write about it precisely and directly and you’re already miles ahead of most other candidates.
4. Be proactive
As with the last point – this will supercharge your odds at success in landing the role you want and make you stand out from every other candidate. I’ve never seen it done by anyone else but in 2017, this tactic landed me several interviews and offers for jobs that required more experience and seniority than I had at the time.
The key was showing my enthusiasm and expertise in the role I wanted.
In this particular instance, applying for senior marketing jobs, I created Trello boards outlining the exact steps I would take to excel at the job.
I went above and beyond to identify the pain points of companies in question and possible solutions I could contribute with.
This was by far the most converting tip as it worked every single time and landed me final stage interviews for jobs I knew I had smaller chances landing.
Another powerful tip is following up with the hiring manager with a focus on the value you could bring to the company rather than nagging them or sending a generic thank-you note. Here’s a (successful) example:
5. Do your research
Always do your homework! Research every company you apply for and try to think about their current business goals, how your role fits in, their biggest competitors and major pain points (for the company and industry they’re in).
Look out for opportunities they might be missing out on, markets they haven’t penetrated, a particularly interesting target audience their current messaging doesn’t address and show that in your cover letter, your emails and your interview.
I can’t stress enough how important it is for me to see a well-prepared candidate who’s done research on my company and can talk in specifics. We often ask candidates about their opinion on the social media for business space and do expect a decent amount of knowledge and industry expertise, regardless if they have direct experience with it.
6. In interviews – be specific
There’s a whole lot of conventional interview advice out there so I won’t be going through most of it or bore you with tips you can easily read elsewhere.
However, I don’t usually see the one thing that makes or breaks most candidates’ chances of getting a job – how specific they are about their experience & skills.
I’ve had so many interviews with candidates who just beat around the bush for every question as if they’re avoiding the answer. While I don’t think any of these candidates were actually trying to avoid answers to simple questions like: “Can you describe a regular day at your current/last job?”, I do feel like so many people get these answers wrong by being too vague or using buzzwords rather than going into the specifics.
To me, this is one of the questions I use to judge a candidate’s expertise, using buzzwords or being vague makes me think they don’t actually have the experience needed.
A bad answer to this or similar question would be: “My regular days involve high-level keyword research, meetings with executives, aligning goals to the marketing strategy and…..”
While I good answer (if we’re looking at the SEO position for example) could be: “A regular day usually starts with me going into Ahrefs reports and checking our weekly rankings, I use this data to then think of content ideas, work with other team members to make sure we’re on the same page and of course, looking at our overall strategy and how our current rankings support it.”
The differences are subtle but they mean the world to me. They show me you know exactly what you’re talking about and are a good communicator. Presenting your skills is a skill in itself.
I also really liked these tips from a fellow remote company Doist. Thanks to my coworker Seema for pointing them out.
7. Over to you
Well, these are my tips but I’m sure they’re just the tip of the iceberg, what are some tips that worked for you? I’d love to hear them, comments are all yours!
Are you looking for a great remote job in tech? We have three open positions on the Sked marketing team and now that I’ve shown you exactly how to get my attention, it’s only fair if you try! This is just one of the places our fully remote team gets to work from:
We work with customers all over the globe ranging from small family-run businesses to companies like Disney, BBC, TimeOut magazine, Sephora and NBC Universal. Your work will directly impact how thousands of social media managers and business owners work every day.