Social Media News: Hiding Likes on Instagram, Influencer Marketing Declines and More By Danielle Read Posted July 18, 2019 Share on Pinterest Share on Facebook Share on Twitter Hiding likes on Instagram – It started in Canada, and this week we saw it roll out to six more countries. Between these hidden likes and Facebook’s cryptocurrency debate – we saw new revelations too. Like the fall in engagement for bigger Instagrammers. So, what should marketers be doing instead? Here’s the latest in social media news. Hiding Likes on Instagram Reaches 6 More Countries When Instagram rolled out like hiding in Canada, we wondered how much longer it would take to test the new update in other countries. Turns out, not long. Because this week hiding likes on Instagram was rolled out to 6 new countries. As reported by TechCrunch, yesterday Instagram began hiding likes in: IrelandItalyJapan BrazilAustraliaNew Zealand Instagram for Business 101 Grab our ebook Instagram for Business to take your Instagram game up a notch! In an interesting turn of events, TechCrunch also reports that visible likes have returned to Canada. Will hiding likes on Instagram in different countries have the same outcome or not? So why has this come about in the first place? Hiding likes on Instagram aims to place more emphasis on the content itself, removing likes as a success metric. While you’re still able to view your own (or your client’s) likes received, others can’t unless they choose to click on the like bar. So technically while hiding likes on Instagram is true at first glance, you’re still able to see who liked each post (just not a total of how many people). Here’s what you’ll see instead: This will have a positive influence on Social Media Managers. While it’s a useful exercise to compare client accounts with competitors, more noteworthy metrics to track are website clicks and viewer retention. For Social Media Managers in these countries, be sure to notify your clients about the change and emphasise positives like: Focussing on tracking more beneficial metricsLess distracted focus on quality contentLess time spent comparing client accounts with competitors based on likes alone Facebook’s Cryptocurrency: The Debate Continues Facebook’s cryptocurrency, Libra, has caused serious controversy across the globe. Essentially having the potential to revolutionise digital payments, Libra poses risk to the global economy. Many officials have warned Mark Zuckerberg to stop. However, he doesn’t appear to be budging. In fact, this week TechCrunch reported that Zuckerberg said that if the U.S. doesn’t accept the cryptocurrency, he’ll be taking it to China. Stay tuned for changes as they happen – this saga is a long way from over! A New Change in Trends for Influencer Marketing According to a new report by Influencer DB, influencer marketing has seen a dramatic fall in effectiveness over the past three years. In fact, compared to 2018, travel accounts have seen a 3.5% decrease in like follow ratios. But interestingly, micro-influencers, or those with 1k – 5k followers have an average like follow ratio of 8.8%. Source: Influencer DB So, what does this mean for brands and businesses using influencer marketing? Precisely what we’ve always known: Quality trumps quantity every time. If you’re assisting your clients with influencer marketing, now’s the time to reassess which accounts actually have influence. Do this by having a look at follower, like and comment ratios (the Phlanx tool is useful for this). are receiving the highest engagement rates. Because according to Influencer DB’s report, it might not be who you expect! Twitter Releases New New Follower Format Ever wanted to instantly begin following a new follower of yours on Twitter? Well, now you can! Twitter’s latest update means you can follow an account directly from your notifications. For brands looking to grow their connections on the platform, this is excellent for time optimisation and also growing a network more quickly. As reported by Social Media Today, this could have a positive impact on engagement. And if you’re completing Twitter engagement on behalf of your client, you’ll be able to see first-hand how quickly others are taking up the new feature. Meet Sked - The most powerful Instagram scheduling platform A place to plan & schedule your Instagram posts, Stories, videos and more. Tag locations, users and products and manage all your hashtags in one place to save 5+ hours every week. 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