Instagram pros realise the importance of being able to tag locations, products and users on their posts.
Sked (formerly Schedugram) has supported tagging in all of its forms – as a tool aiming to help businesses worldwide build a high impact and effective Instagram presence, we have little choice.
Whether it’s acknowledging the original source of the image, the influencer in the photo, where it’s from or products customers could buy – tags are an important way that Instagram accounts see higher reach, engagement and action.
How to schedule with tags in Sked
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First, you have to enable product and user tagging in your “Billing/Profile” dashboard to start using all tagging within Sked.
Once you’ve uploaded and edited your post with Sked’s photo editor, you can then enter your caption, first comment, and finally tag users, products and locations.
Click on the relevant icon to start tagging people, products and locations. The interface is pretty simple.
Location tagging: get higher engagement on every post
We’ve found that locations in particular can easily increase your Instagram engagement by up to 30%, so (where relevant) they can be a very effective feature, and location tagging was the #1 most requested feature of Sked.
To tag a location, just start typing the name of the location in the location box when uploading. You’ll see the locations you can tag appear above the box:
Product tagging: finally a way for customers to easily check out from Instagram posts
Of course, if you’re an eCommerce company and you aren’t using product tags – you’re potentially leaving a lot of sales ‘on the table’.
Product tags show up in the Instagram feed so that your customers can directly click on products and order them from your store. It means no more ‘link in bio’ comments in your captions, and higher conversion rates from Instagram follower to customer. This is what the tags look like (via Shopify):
To set up product tagging, you first need to get the feature enabled by Facebook. Instructions on how to do this (and eligibility criteria) are available on the Instagram help site.
Once it’s enabled, tag the products through Sked when uploading your posts, and you’ll make it thousands of times easier for customers to buy your products.
What are you waiting for? Get with Sked, your all-in-one social media management platform, and see how tagging can help you improve your Instagram reach, engagement and conversion rate.