Social media marketing Product Tagging on Instagram: A Step-By-Step Guide By Patrick Swift Posted October 30, 2018 Share on Pinterest Share on Facebook Share on Twitter How To Tag Products on Instagram Using Sked Social Thanks to Instagram’s new product tagging functionality, there’s even more room to bring fresh revenue to your business! With Instagram currently being the fastest growing social network, now is a great time to showcase your products front and center within your feed. From start to finish, here’s how to tag products on Instagram. Here’s What You Will Learn: Converting your profile to a business account Connecting your business profile to your Facebook product catalog Enabling the product tagging feature in your Settings dashboard Uploading your image and editing as normal Tagging your product on the image Scheduling and verifying your product tagging Things to consider: Instagram Stories, swipe up Converting your profile to a business account You need to convert your profile to a business account if you have not already done so. This unlocks business features, analytics and insights for you that are not available if your account is a private one. Connecting your business profile to your Facebook product catalog The next step in learning how to tag products on Instagram is gaining approval by Facebook to set up shopping on Instagram. Ensure that your store is selling physical items that match Facebook’s Merchant Agreement and commerce policies. We recommend that you review Facebook’s terms and conditions. The final step is to connect your business profile to your Facebook product catalog. Your Facebook product catalog is a listing of all the products you sell. There are a few different ways you can put this together. You can set up your Facebook product catalog via the following methods: Add a ‘Shop’ section to your Facebook brand page Put in place a catalog via Facebook’s Business Manager Use integrated features via Shopify or BigCommerce To find out more, read Instagram’s guide to setting up shopping on Instagram. If you have questions about your Facebook product catalog, get in touch with Sked Social. You may also like: How to Kill The Instagram Game When You’re Not Quite A Visual Brand Generate Revenue with Instagram Product Tagging How to Increase E-commerce Sales for Your Business With Instagram Payments Are Coming To Instagram Uploading your image and edit as normal Before you get started with learning how to tag products on Instagram you need to make sure your content pops. As with all of your posts, your tagged content should fit within your feed’s aesthetic. It’s best to integrate your product posts with lifestyle content to achieve a varied mix, as most social media users can smell a sales pitch from a mile away. Next, Upload and edit your image as you usually would via the ‘Upload Posts’ section of the Sked app. This includes adding your copy, hashtags, location and first comment. Tagging your product within the image Now that your image has been processed, you can begin to tag your products. Click the blue shopping bag icon below the image preview. Please note – it is best practice to make all edits to your image before beginning the product tagging process. This step is crucial in learning how to tag your products on Instagram with Sked Social! The ‘Tag Product’ screen will now load. Click anywhere on the image to place your tag. Avoid tagging near the very edges as tags in these areas can ‘click’ outside the taggable area when Sked posts. When you are happy with your product tags, click the blue ‘Save’ button at the bottom of the ‘Tag Product’ screen. Meet Sked - The most powerful Instagram scheduling platform A place to plan & schedule your Instagram posts, Stories, videos and more. Tag locations, users and products and manage all your hashtags in one place to save 5+ hours every week. Scheduling And Verifying Your Product tagging Now that you’ve tagged your product(s) and saved your post, it is recommended practice that you verify your tagged products before your content goes live. Schedule as normal, selecting the time and date that you would like your post to go live. On the ‘Upcoming Posts’ section of the Sked app, you’ll see your scheduled post. You can confirm that the product tags have saved by checking for the shopping bag icon. It will appear below the scheduled post. The corresponding number indicates how many product tags have saved. Things to consider: Instagram Stories, swipe up Now that you know how to tag products on Instagram, you can also look into doing this via Instagram Stories. You’ve already converted your profile to a business page, which means that you can add links to Instagram Stories if you have at least 10,000 followers. To do so, upload your image post as usual. Toggle the Story option to the right until it turns blue. Next, add your link in the box located beneath the first comment caption box. Summary: How to Tag Products on Instagram Convert your profile to a business account Connect your business profile to your Facebook product catalog Upload your image and edit as normal Tag your product on the image Schedule and verifying your product tagging Things to consider: Instagram Stories, swipe up We hope you are now up to speed with how to tag products on Instagram. Start including Instagram product tagging in your Instagram strategy today. Why not get started with product tagging by signing up for Sked Social’s 7-day free trial? As an all-in-one social media platform that allows its users to post directly to Instagram, Facebook, Pinterest and more, Sked is the first step in engaging authentically with your followers.