How to track clicks to your bio link with Schedugram

How to track clicks to your bio link with Sked Social

Photo of Hugh StephensHugh Stephens Posted

It’s frustrating that Instagram really only gives you one opportunity to showcase a link to your website or other content. Stress less – one of the popular Sked Social (formerly Schedugram) features is our integration so that you can track clicks to your bio link, and change its destination based on the most recent post you published.

The way it works is that you get a unique URL that you replace your bio link with. The URL is based on your account username. Here’s a hypothetical (nonexistent but incredibly popular) account showing how it appears:

When someone clicks the link in your bio, the system will redirect them to either:

  1. The link that you have set for the most recently published post, or
  2. If you didn’t enter a URL when scheduling the most recently published post, a default page – usually this is your home page.

Additionally, we’ll add UTM tags (used to ‘tag’ your traffic in Google Analytics if you use it – more info about UTM tags here) if you don’t add any yourself. (For advanced users, the tags we will append if you don’t add any are “?utm_source=instagram&utm_campaign=biolink&utm_medium=social”).

Some users will never add a unique URL, and just use it as a way to track clicks through to their landing page. Others will add a link to each post, so that users are directed to the campaign, blog post, or products featured in that particular post when they click through (and in the caption tell users to click the link in their bio to find out more).

How to set up link in bio tracking with Sked Social

The basic version of bio link tracking is free for all Sked Social customers. To set it up, start by going to ‘manage accounts’, then ‘account settings’ for your account.

Enable the feature by switching on the “account redirect URL” toggle. You’ll then see three different URL choices (they are all the same, just depends on what works best for your brand) and a box to enter your default URL:

Save your account settings, then check that the URL opens up to your default URL when you open it in a new window. Note that you can’t make the default URL your Instagram profile URL – that will potentially cause an infinite redirect loop!

Choose whichever one you prefer (you can also use<your username> if you prefer it with a slash and then the username – you may need to use this format if your account has dots in the username or you’ll get an SSL error) and then edit your Instagram profile to change the link to the click2 URL.

Now, when you are uploading posts you’ll see a box to enter the URL you want your bio link to redirect to. As mentioned above, you don’t have to enter this – if you leave it blank it’ll use whatever default URL you entered.

If you enter a custom URL for the post, you’ll see a link icon in upcoming posts that will show you the URL that it will redirect to (it opens in a new window):

You can edit the URL if you need to using ‘edit post’ or by editing through the planner or calendar.

After the post is published, you’ll be able to see the number of clicks through your bio link while that post is your most recent. The link icon will be grey if the post had the default URL active, or blue (like below) if it had a custom URL (and again, you can mouse over to see what the URL is):

Have any questions about how to best use Schedugram’s link in bio feature?

We’re currently looking at what the next iteration of our link in bio tracking feature might look like, so feel free to send in any feedback you have!

Feel free to reach out to our support team at [email protected]

If you’re looking to carve out hours in your social media workflow, sign up for Sked’s 7-day trial. Our all-in-one Instagram scheduler allows you to automatically post images, carousels, Stories, videos and more. Tag locations, users and products and manage all your hashtags in one place to save 5+ hours every week.

Photo of Hugh StephensHugh Stephens

Hugh Stephens

Hugh runs Sked Social, and has strong opinions about the future of the social media space.

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