# ICYMI: Social Media News August 2023 > Canonical: https://skedsocial.com/blog/icymi-social-media-news-august-2023 > Last updated: 2024-07-26 > Author: Kyra Goodman The latest social media news and what it means for you and your clients. ## August 9 Update Instagram is working on a feature to allow others to add photos and videos to your post, Threads continues to build out the platform, TikTok Shop launches "Fulfilled by TikTok," a global music competition called "Gimme the mic" and a "Comment Care Mode" for anti-bullying precautions. ## Instagram News: **What happened:** Instagram is apparently working on a feature that would allow others to add photos and videos to your post (if the original creator approves it). **What this means for you + clients:** The feature has been pointed out by reverse engineer Alessandro Paluzzi. If this feature launches it could be an awesome way to source user-generate content and get your audience engaged. Stay tuned! [x post](https://twitter.com/alex193a/status/1689273985060511745?ref_src=twsrc%5Etfw) ## Threads News: **What happened:** Threads continues to build out the platform and has added some new features. **What this means for you + clients:** Many of these were highly-requested features including: - The ability to share Threads in Instagram DMs - See the Threads you've liked - Sort the accounts you follow - Add alt-text to images and videos - Threads support for rel=me links to help verify identity on platforms like Mastadon A web version and improved search are coming "in the next few weeks" according to Mark Zuckerberg. ![Three phone screens showing a Threads new post with photos, and an alt text entry field being typed into.](https://cdn.sanity.io/images/aleakrgw/production/56c850b40bc6d02732bc137ead4f2975fe8be79b-1920x1080.webp) *Source: Meta* ## TikTok News: **What happened:** TikTok Shop launches ["Fulfilled by TikTok"](https://newsroom.tiktok.com/en-gb/tiktok-shop-uk-fbt-launch) (FBT) in the UK - a logistics offering where TikTok Shop stores, picks, packs and then ships merchants' products to the TikTok community. **What this means for you + clients:** If you're in the UK, you may be eligible for this program. Fullfilled by TikTok offers: - Same day, automated fulfilment for all orders made by 7PM Monday to Saturday - A next working day premium delivery service - Improved customer feedback and ratings through our instant messaging service and dedicated customer service employees - Improved metrics in terms of reduced delivery times !["Fulfilled by TikTok Shop" slide with illustration of a delivery truck, boxes and a person with a cart.](https://cdn.sanity.io/images/aleakrgw/production/9c3ea779e956407acd637bab47bb33c78e7b2551-1181x492.png) *Source: TikTok* **What happened:** TikTok launches a global music competition called ["Gimme the Mic"](https://newsroom.tiktok.com/en-us/gimme-the-mic) to "discover new musical talent and support aspiring music creators." **What this means for you + clients:** Probably nothing unless you're an up-and-coming musical artist who wants to enter the competition or just a fan of music. It's a virtual talent show and you can follow along on their TikTok [@tiktoklive_us](https://www.tiktok.com/@tiktoklive_us?is_from_webapp=1&sender_device=pc). [tiktok post](https://www.tiktok.com/@tiktoklive_us) **What happened:** TikTok has introduced a feature called "Comment Care Mode" that is designed to offer users more anti-bullying protection. **What this means for you + clients:** This mode will have stricter filters that may be unwelcoming or unfriendly based on: - Comments that have been flagged by multiple users - Similarity to previously reported or deleted comments - Comments that are inappropriate, offensive, or contain profanity [x post](https://twitter.com/jonah_manzano/status/1688390887838199808?ref_src=twsrc%5Etfw) ## X (Twitter) News: **What happened:** X officially launched their [Ads Revenue Sharing Program](https://help.twitter.com/en/using-twitter/creator-ads-revenue-sharing) and [creators are seeing some pretty good payouts.](https://mashable.com/article/x-creator-payouts#) X says, "Ads revenue sharing lets you share revenue from verified user's organic impressions of ads displayed in replies to content you post on X." **What this means for you + clients:** To be eligible for the program you must: - Be subscribed to X Premium or Verified Organizations. - Have at least 15M organic impressions on your cumulative posts within the last 3 months. - Have at least 500 followers It's still unclear how X is assigning value to those impressions though. ## In other news... 📱[WhatsApp launches the ability to share your screen during video calls](https://www.theverge.com/2023/8/8/23824245/whatsapp-screen-sharing-feature) 💰 [X (Twitter) has been fined for missing deadlines set out in a warrant relating to obtaining January 6 data](https://www.theverge.com/2023/8/9/23826105/twitter-fine-doj-special-counsel-trump-investigation) [📚 A Neilsen survey shows that YouTube is more popular than TikTok for young book buyers](https://www.theguardian.com/books/2023/aug/07/report-finds-youtube-more-popular-than-tiktok-for-young-book-buyers) [▶️ YouTube has made the higher-quality 1080p option available for all Premium subscribers on desktop](https://www.theverge.com/2023/8/4/23820482/youtube-enhanced-bitrate-1080p-premium-desktop-web-living-room)