Social Media News: Search Bar Ads, AR Filters and Twitter Strategies
Following in the footsteps of other search engines, this week we saw Facebook testing search bar ads. Team that with Instagram’s AR filter testing and Twitter sharing big-name strategies – it’s been a big week. Here’s the latest in social media news:
Instagram is Testing an AR Sticker
Have you ever gathered up your friends and taken a whole lot of photos on Mac’s Photobooth? You know the one where you can change the background to make it look like you’re on a tropical island? Turns out Instagram is testing something similar.
This week our go-to reverse engineer, Jane Manchun Wong, discovered Instagram’s new AR (augmented reality) sticker being tested. The only difference from Mac’s Photobooth? You can pick a backdrop from your camera roll.
This new feature could be useful for brand’s posting to Instagram stories on the fly. For example, if you’re a fashion business but shooting photos from your office, rather than out on set, use the AR feature. This means that you could use a pre-existing photo as your backdrop and focus on the outfit your model is wearing.
The AR feature could also be used to promote content on other platforms, such as YouTube. Simply screenshot the video in action, then use the AR sticker to add a real-life version of you in front. This could act as a type of thumbnail for Instagram. This makes promoting content more interesting and could double as highlight covers for different types of content.
Search Bar Ads on Facebook are a Thing
Search engines (think Google and Amazon), have mastered search bar advertising. But now Facebook’s exploring it too.
As reported by Digidaily, search bar ad testing has now officially rolled out. During the test phase, a selection of marketers can place ads in Facebook’s main search bar and the Facebook Marketplace.
According to Digidaily’s sources, marketers are able to use the same targeting in these ads as newsfeed ads. Those advertising aren’t, however, able to select keywords to appear for. This differs from traditional search bar advertising.
Since this feature is still in the testing phase, let’s hypothesise how this would fit into the landscape of digital advertising.
- Without the ability to target keywords, marketers aren’t able to specifically target ads towards people searching for competitors
- Are consumers really looking to have advertisements appear when using the search bar? Particularly in the regular feed?
- Search bar ads could abolish the purpose of the Facebook Marketplace (selling pre-loved goods)
On a more positive note, brands could use search bar ads to:
- Increase brand awareness by appearing more frequently for targeted audiences
- Reach audiences who specifically use Facebook to search marketplace
- Test ad performance across a new placement option
Be sure to check back in here, where we post weekly social media updates on the latest social media news
Twitter Releases the Twitter Strategies of Top Brands
Twitter has always been pretty accommodating to its business users. This time around, they’re scoping out successful Twitter strategies of big brands and sharing them with the world.
Whether your clients are using Twitter or you, yourself are using it as a marketing tool, these tips are pretty darn useful.
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As showcased in an article by Social Media Today, UK brand Paddy’s Power was the first to share their tips. Here’s what they said:
- Have a strong brand voice to stand out in your industry
- The brand plans 20-30% of its content to complement their campaigns
- Clever and intentional tweets around significant events generate a lot of engagement for the brand
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ICYMI: The Hottest Articles this Week
- Half of ThreadBeast’s marketing budget is going straight to Instagram
- Instagram deleted a bunch of popular meme Instagram accounts
- Snapchat releases an Ad Campaign that celebrates ‘connecting friends’
- Your rundown of 2019 social media demographics
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