Instagram News

Instagram News Roundup: Instagram’s New Boss, Nametag Launch And More Privacy Concerns

Meet The New Head Of Instagram

After last week’s shocking news that Instagram’s founders, Kevin Systrom and Mike Krieger, were leaving their company behind, many began speculating as to who would fill their shoes.

On October 1, Instagram announced that Adam Mosseri, the network’s former Vice President of Product and longtime Facebook executive, is taking over as Head of Instagram—a move that is to take effect immediately.

Instagram new Adam Mosseri
Instagram

While many wondered whether this was “the end of Instagram as we know it,” the social network tempered the growing gloomy outlook by reassuring users that Mosseri would “hold true” to Instagram’s core values.

“We are thrilled to hand over the reins to a product leader with a strong design background and a focus on craft and simplicity — as well as a deep understanding of the importance of community,” Systrom and Krieger announced in a statement Monday. “These are the values and principles that have been essential to us at Instagram since the day we started, and we’re excited for Adam to carry them forward.

Mosseri, a 10-year Facebook veteran and close friend of Mark Zuckerberg, first joined Instagram’s parent company in 2008 and worked on the design team. After leading Facebook Mobile and News Feed, he was then recruited by Instagram in May of 2018.

Systrom and Krieger closed their statement by commenting on the future of Instagram—a topic that has dominated the news cycle since their departure on Friday— and shared comforting words with their devoted community of users.

“To us, the most important thing is keeping our community — all of you — front and center in all that Instagram does,” they added. “We believe that Adam will hold true to these values and that Instagram will continue to thrive.

Instagram Story Metrics Made Easy

Grab our ebook Your Guide to Instagram Stories: Measuring What Matters to take Your Instagram Stories game up a notch!

Nametag Is Officially Here!

Instagram has officially rolled out Nametag to all users. The playful feature allows you to quickly add Instagram profiles of others and share your own too— in person or online!

Instagram News Nametag
Instagram

The new feature has endless business applications surely, but let’s start with the basics for now.

To find your Nametag, navigate to your profile, tap the menu icon with the three lines at the top right, and then select “Nametag.”

How To Personalize Your Nametag

Have fun personalizing your Nametag by tapping anywhere on the screen to change the emoji background, or tap on “emoji” to create a custom selfie print, or switch it up with a gradient color background.

How To Scan Another’s Nametag

In order to scan someone else’s Nametag, tap on “Scan a Nametag” when viewing your own (or swipe right into the camera from your newsfeed), and hover over your friend’s Nametag.

Instagram also lets you share your Nametag with others through text messages and other platforms such as Facebook and Whatsapp. You can do so by tapping the sharing icon at the top right of your Nametag.

Stay tuned to the Sked Social (formerly Schedugram) blog for clever ways to utilize this exciting feature!

Will Instagram Be Sharing Your Location With Facebook?

After Instagram’s founders announced their unexpected exits last week, the app (and Facebook) continued to stir up controversy after rumors about privacy matters began surfacing.

As TechCrunch reported, Instagram is currently testing a feature that allows it to share precise user location history with Facebook.

The controversial data-sharing feature, which would run even when you’re not actively using Instagram, is said to help Facebook further “target you with ads and recommend you relevant content.”

“The geo-tagged data would appear to users in their Facebook Profile’s Activity Log, which includes creepy daily maps of the places you’ve been,” Josh Constine writes.

Facebook addressed the rumor in a statement that neither confirmed nor denied the existence of the feature. “As you know, we often work on ideas that may evolve over time or ultimately not be tested or released,” a spokesperson stated. “Instagram does not currently store Location History; we’ll keep people updated with any changes to our location settings in the future.”

For full coverage of the potential new feature visit TechCrunch’s extensive report.

Tapping Into School Communities

With school official back in full swing, Instagram has announced its latest community-focused endeavor.

The social network is encouraging college students to show off their “school spirit and connect with other students and recent grads from [their] university in a common space.”

Much like Facebook’s early days, select Instagram users can now add a line to their profiles listing their “university, class year, and any relevant groups such as major, sports team, and sorority.”

Instagram News
Instagram

Users who belong to the same University can click to view a directory listing of all others who also have the school listed on their profile. Sorted by class year, users can easily follow or message those listed.

Instagram Down?

Instagram faced another disappointment this week after many were left without access when the mobile and web versions of the app suffered widespread outages, leaving users unable to view people’s pictures or profiles.

Instead, the Instagram community was greeted with unwelcomed “cannot refresh feed” and “5xx Server Error” messages.

Users located in northern Europe, Australia and the United States’ west coast particularly felt the effects of the app’s downtime.

Instagram Story Metrics Made Easy

Grab our ebook Your Guide to Instagram Stories: Measuring What Matters to take Your Instagram Stories game up a notch!

A Space Built For Influencers

Influencers who are on a constant search for the perfect Instagram-worthy location can rest easy thanks to an all-female creative agency.

The New York-based Village Marketing has crafted the perfect penthouse for influencers to snap their next Instagram post.

 

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“A Penthouse Made for Instagram” check out what @nytimes thinks about our new influencer studio! ☺️ link in bio

A post shared by Village Marketing (@villagemarketing) on

Located in Manhattan’s popular Soho neighborhood, the 2,400 sq ft apartment features stylish millennial pink and white furnishings, on-trend brass accents that beg to be photographed, and selfie-worthy lighting.

The idea came about after the staff of Village Marketing struggled to find great locations to shoot their clients’ marketing content.

“They’re able to have a place that’s a home to shoot lifestyle home moments in,” Village Marketing founder Vicki Segar told the New York Times.

The space costs $15,000 per month to rent and comes equipped with a rooftop that offers sweeping views of the city. View images of the space via Village Marketing’s Instagram account or through the official hashtag, #VillageStudio.

Stay tuned to this space for all the latest developments in the world of Instagram.

Picture of Sylvia OgwengSylvia Ogweng

Sylvia Ogweng

Sylvia is a strategist who enjoys crafting impactful, data-informed digital transformations and content for ambitious wellness, lifestyle and tech-rooted brands. Follow her on Twitter.

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