Social Media News: Instagram’s Anti-Bullying Tool, Fan Subscriptions and New App Testing
Instagram’s anti-bullying tool was welcomed by the masses this week. Between screening abusive comments and warning internet trolls about their negative remarks, let’s just say – many brands were gleaming with happiness. As well as this, we’ve seen Facebook’s Fan account cuts confirmed and new apps on the horizon. Here’s the latest in social media news:
Instagram’s anti-bullying tool warns trolls to stop
Whether it’s your own, your client’s – or even your child’s Instagram account. Apparently no one’s immune to internet trolls.
Do Instagram accounts you manage regularly receive hateful or negative comments? Then we bet you’re sick of constantly monitoring and deleting these pesky profile downers. The good news is, Instagram’s anti-bullying tool aims to reduce abuse on the platform.
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Upon launching their new anti-bullying tool, Instagram’s Chief Executive, Adam Mosseri told the BBC:
“These tools are grounded in a deep understanding of how people bully each other and how they respond to bullying on Instagram.”-Adam Mosseri, sourced via BBC
Negative remarks are recognised by Instagram’s AI before a comment’s submitted. Then, a popup asks the poster ‘are you sure you want to post this? Learn more.’
While Instagram’s anti-bullying tool doesn’t stop the person from posting, clicking through to ‘learn more,’ takes them to a page explaining that their comment is similar to others that have been reported.
So far Instagram’s testing has found that many users rethink their comment after this prompt to reflect.
Facebook’s taking 30% of Fan Subscriptions as of January 1, 2020
We first saw Facebook fan subscriptions tested back in 2018. For $4.99 per month, fans could access gated content on Facebook from their favourite creators.
In a new report by TechCrunch, Facebook has now confirmed that as of January 1, 2020 they’ll begin taking 30% of every creator’s earnings.
This places Facebook in the same realm as Youtube. The OG video platform also takes a 30% cut from creators. While Patreon takes 5% and Twitch, a whopping 50%.
This week TechCrunch has also reported on related advancements for the platform.
- The Facebook Stars program (where viewers can tip live game streamers) is being tested for creators who don’t game too
- Creators will be able to opt to put limits on ads in their videos
- Creator audiences can also be shared with advertisers for targeting, using the Brand Collabs Manager
- Exclusive groups for creator subscribers will also launch soon too
Are your clients creators? If so, it will be important to weigh up options across content sharing platforms. Some clear benefits of Facebook are:
- The ability to retarget ads
- The limitation of ads improves the user experience
- Groups allows for tailored content types
Stay tuned for the official launch of these new features. And if Facebook is on your radar, we’d recommend getting in before 2020 to test it out and avoid the 30% cut!
Facebook plans to launch an app suite like Microsoft’s Garage Group
Facebook’s no stranger to app creation. This time, using the ‘NPE Team from Facebook’ as their label. NPE stands for ‘new product experimentation.’
You may recognise the term from previous apps the mega-platform has launched. Notify, which subscribed users to notifications, Moments, used to collect pictures in one place. And Tbh, was an anonymous social media app.
Much like the Garage Group, apps development is for iOS, Android and the web, reports The Verge.
This is good news for brands fearful of Facebook’s regular crashes. By using a third-party platform to experiment with and launch new apps, we should experience less interference on the mother brand.
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