Social Media News: Instagram’s Anti-Bullying Tool, Fan Subscriptions and New App Testing By Danielle Read Posted July 12, 2019 Share on Pinterest Share on Facebook Share on Twitter Instagram’s anti-bullying tool was welcomed by the masses this week. Between screening abusive comments and warning internet trolls about their negative remarks, let’s just say – many brands were gleaming with happiness. As well as this, we’ve seen Facebook’s Fan account cuts confirmed and new apps on the horizon. Here’s the latest in social media news: Instagram’s anti-bullying tool warns trolls to stop Whether it’s your own, your client’s – or even your child’s Instagram account. Apparently no one’s immune to internet trolls. Do Instagram accounts you manage regularly receive hateful or negative comments? Then we bet you’re sick of constantly monitoring and deleting these pesky profile downers. The good news is, Instagram’s anti-bullying tool aims to reduce abuse on the platform. Instagram for Business 101 Grab our ebook Instagram for Business to take your Instagram game up a notch! Upon launching their new anti-bullying tool, Instagram’s Chief Executive, Adam Mosseri told the BBC: “These tools are grounded in a deep understanding of how people bully each other and how they respond to bullying on Instagram.”-Adam Mosseri, sourced via BBC Negative remarks are recognised by Instagram’s AI before a comment’s submitted. Then, a popup asks the poster ‘are you sure you want to post this? Learn more.’ Image Source: BBC News While Instagram’s anti-bullying tool doesn’t stop the person from posting, clicking through to ‘learn more,’ takes them to a page explaining that their comment is similar to others that have been reported. So far Instagram’s testing has found that many users rethink their comment after this prompt to reflect. Facebook’s taking 30% of Fan Subscriptions as of January 1, 2020 We first saw Facebook fan subscriptions tested back in 2018. For $4.99 per month, fans could access gated content on Facebook from their favourite creators. In a new report by TechCrunch, Facebook has now confirmed that as of January 1, 2020 they’ll begin taking 30% of every creator’s earnings. This places Facebook in the same realm as Youtube. The OG video platform also takes a 30% cut from creators. While Patreon takes 5% and Twitch, a whopping 50%. This week TechCrunch has also reported on related advancements for the platform. The Facebook Stars program (where viewers can tip live game streamers) is being tested for creators who don’t game tooCreators will be able to opt to put limits on ads in their videosCreator audiences can also be shared with advertisers for targeting, using the Brand Collabs ManagerExclusive groups for creator subscribers will also launch soon too Are your clients creators? If so, it will be important to weigh up options across content sharing platforms. Some clear benefits of Facebook are: The ability to retarget adsThe limitation of ads improves the user experienceGroups allows for tailored content types Stay tuned for the official launch of these new features. And if Facebook is on your radar, we’d recommend getting in before 2020 to test it out and avoid the 30% cut! Meet Sked - The most powerful Instagram scheduling platform A place to plan & schedule your Instagram posts, Stories, videos and more. Tag locations, users and products and manage all your hashtags in one place to save 5+ hours every week. Facebook plans to launch an app suite like Microsoft’s Garage Group Facebook’s no stranger to app creation. This time, using the ‘NPE Team from Facebook’ as their label. NPE stands for ‘new product experimentation.’ You may recognise the term from previous apps the mega-platform has launched. Notify, which subscribed users to notifications, Moments, used to collect pictures in one place. And Tbh, was an anonymous social media app. Much like the Garage Group, apps development is for iOS, Android and the web, reports The Verge. This is good news for brands fearful of Facebook’s regular crashes. By using a third-party platform to experiment with and launch new apps, we should experience less interference on the mother brand. ICYMI: The Hottest Articles This Week Tourists Discover Popular Bali Attraction is a Fake7/11 Leverages Date for Social Media CampaignFacebook’s Next News Initiative Met By Fire in GermanyAs your all-in-one social media scheduler, Sked Social caters to every step of your social media needs. On top of that, with its integrated features, Sked Social saves its users 5+ hours per week on average. Claim your 7-day free trial of Sked Social today and see for yourself!