How to link TikTok to Instagram (and vice versa) While Instagram and TikTok may be competitors, there’s no reason why you can’t make them work together for your business. If your brand has an account on both platforms, it’s important that your Instagram marketing strategy and your TikTok marketing strategy are working in-sync. Linking your TikTok and Instagram accounts is also a great way to attract new audiences that may not be following you and increases the amount of eyes on your brand. As a social media marketer, it’s an opportunity you can’t afford to miss out on. In fact, several big TikTok creators have tried to move their followers over to Instagram. And they have a good reason for doing so. TikTok has been in some hot water in the past, facing bans in several countries, including the US. Similarly, Instagram and Facebook recently went down for several hours, causing a large influx of users to head over to TikTok during the outage. It never hurts to diversify your social media presence so your followers can find you in the event that things go south. Why you should be cross-posting your social media content More and more social media platforms are favoring video content these days. Keep in mind that even short videos take time to produce. A 30 second TikTok might look simple, but there’s a lot of attention to detail that goes in behind the scenes – some Reddit users say that it can take them up to 10 to 12 hours to edit a TikTok video! Don’t let that time go to waste by making sure you’re getting as many views on those videos as possible. Cross-posting your content between platforms is also a great way to build awareness among your audience. It creates more touchpoints where your potential customers can connect with you and learn what you’re all about. Pro-tip: Try creating a campaign or branded hashtag that extends across all of your social media accounts. Cross-posting doesn’t always mean posting the exact same video and caption to each platform. Ensure that your content varies from platform to platform – no one wants to see the same recycled video over and over. Serving your audience with a variety of media keeps them entertained and engaged. That doesn’t mean that you can’t use videos from other platforms as part of your content strategy; it just means you have to be smart about it. Here’s everything you need to know about linking your two accounts and repurposing your video content in fun and unique ways. Linking your Instagram to TikTok Good news – linking your Instagram account to your TikTok profile is simple. Grab your smartphone and follow this handy step by step guide: Open the TikTok app and click the “Profile” icon on the bottom right corner of the screen. Underneath your TikTok bio section, there should be a section that says “Instagram.” Tap the section that says, “Add Instagram to Your Profile.” The Instagram login screen will load and prompt you to answer your username and password to login. Once you’ve logged in, you will be directed to your TikTok profile – the Instagram icon should now be next to the “Edit Profile” button on your profile page. You can see an example of what this looks like below: Voila! It’s that simple. Now when your TikTok followers click the button, it should direct them to your Instagram profile. Adding a link to your TikTok account in your Instagram bio If your brand has a large number of Instagram followers, it can work to your advantage to bring your following over to TikTok. Ideally, both platforms should be a part of your plan. For example, you might use your TikTok account to build hype and exposure leading up to a product launch, and then use Instagram to allow those same customers to purchase it afterwards. Currently, there’s only one way to share your TikTok profile on Instagram – your Instagram bio. Follow these three simple steps to edit your profile link: Open up the Instagram app Go to your Instagram profile and tap “Edit Profile” Add your TikTok profile link to the “website” section (note: you’ll need to have an Instagram business account to access this feature) While there’s no evidence on whether or not Instagram will punish users for adding a TikTok link to their bio, to be safe, you can always use a feature like Sked’s link in bio tool that allows you to add multiple links to a custom landing page. How to share TikTok videos to Instagram: Dos and Don’ts Reposting TikTok videos to Instagram Feed or Stories Linking your TikTok to your Instagram account makes it easier for you to seamlessly share content between platforms. Want to share a cool hair tutorial you tried out or link your latest cooking video? Here’s how: Open TikTok and create your video Once you’ve finished editing the video, tap “Next” Adjust the “who can view this video” section to public Tap on the Instagram icon and hit “Post” After the video is live on TikTok, the app will direct you to Instagram where you’ll have the option to share your TikTok to your Feed or Instagram Stories Once you’ve selected an option, go through the normal Instagram posting process Hit “Share” You can also save the video first and then upload it to Instagram directly from your gallery or camera roll. If you post your TikTok to your Instagram feed, don’t forget to make a story about it too so you can draw more attention to it on your page. Repurposing TikTok videos as Reels Reels are Instagram’s latest feature for short, entertaining video content. Reels are crushing it on the platform right now – Instagram is actively boosting them, so it’s easily one of the best ways to get your content noticed by a mass audience. Reels allow you to create videos that are 15 to 60 seconds long and are filmed in vertical view, similar to TikTok. This makes it the perfect place to repurpose your TikTok content. A word of caution: Never use recycled videos from other apps that contain watermarks or logos. Remember: Instagram Reels is directly competing with TikTok, and they want to be the go-to platform for everyone to share original content. The best way to please the Instagram algorithm and get that desired reach is to post high-quality, unique content on their platform. On the other hand, we already know that creating video content can be time consuming. Here’s a few ways to repurpose your TikTok content without angering the algorithm: Always make sure to remove the TikTok watermark or save your TikTok video content before posting (try a tool like SnapTik). If you’re posting a video with sound, save it without the TikTok sound and use either the original audio or music from Instagram Reels’ music library. Reverse your process. Record, edit, and create your Reel entirely within Instagram, then share it to TikTok. Instagram knows when you’ve uploaded a Reel that was created in their app, and will reward you by showing your content to more people. Save your TikTok videos in a format that’s high-quality and not blurry. Instagram has AI detecting video quality and will automatically flag low-quality videos and limit their reach. Schedule your TikTok video content to Instagram with Sked Social Crossposting content is always the best way to get more bang for your buck, especially when it comes to promoting content across your social networks. The differences in video style can also be a great way to add more variety to your social media content. Save even more time by using a tool that allows you to schedule and automatically post your video content everywhere. Choose from features like the Feed and Stories planner so you can set it and forget it with Sked Social’s free 7-day-trial.