Instagram marketing Find clients for your social media agency using these 8 simple tips 9 Minutes • Updated: 8 Jul 2021 Eventually, there comes a time when business owners realize they don’t have the time or resources to run their social media effectively. They become… Continue Reading →
Followers and engagement Spotlight: Alexa Heinrich on Accessibility in Social Media 8 Minutes • Updated: 3 Jun 2021 As social media becomes increasingly visual, accessibility advocate Alexa Heinrich explains why marketers and content creators need to lift their… Continue Reading →
Followers and engagement How to create accessible posts on Instagram 8 Minutes • Updated: 3 Jun 2021 If you want your Instagram posts to be as accessible as possible, and you should, there are a few tasks to add to your content and social media… Continue Reading →
Followers and engagement How a deaf actor brought media accessibility to Hollywood 3 Minutes • Updated: 6 Jul 2021 The story of media accessibility stretches back nearly a century. It’s a story of how technology and innovation can leave people behind – and how it’s often left to those who can’t access the content to solve what many content creators don’t even consider to be a… Continue Reading →
Followers and engagement Interview: How blind users experience Instagram 9 Minutes • Updated: 6 Jul 2021 Ever wondered how a blind person uses Instagram? Two blind social media users share their experiences to demonstrate the importance of digital… Continue Reading →
Blog 3 reasons why captions for Stories, Reels and IGTV are a must 8 Minutes • Updated: 6 Jul 2021 Accessibility isn’t just about catering for the deaf or blind. There are many other reasons why people may rely on video captions, subtitles and… Continue Reading →
Visual marketing 9 Visual Marketing Trends To Watch Out For In 2021 (And Beyond) 12 Minutes • Updated: 7 May 2021 Visual marketing is evolving at a rapid pace. The emergence of TikTok, Reels, YouTube Shorts, and the growing accessibility of virtual reality means there's… Continue Reading →
Visual marketing Visual Marketing: The complete guide for visual marketers 11 Minutes • Updated: 11 May 2021 If you're a social media marketer, or your target audience 'eats with their eyes' before they buy - then you're a visual marketer. Here's what that… Continue Reading →
Visual marketing 12 tips for creating effective visual marketing 15 Minutes • Updated: 23 Apr 2021 If you're looking to get the most influence and persuasion out of the images you use in your marketing materials, here are 12 tips to make sure you're visuals… Continue Reading →
Followers and engagement How to gain real followers on Instagram (without paying or cheating) 17 Minutes • Updated: 19 Apr 2021 You want your following to be filled with real people excited about you and your business - not soulless bots generating fake interest. Here's how you can get… Continue Reading →
Brand awareness and loyalty Using Reels to Generate ‘Know, Like and Trust’ (with Examples) 5 Minutes • Updated: 19 Apr 2021 Not sure why your Instagram Reels aren’t getting results? These examples demonstrate the three qualities your content marketing needs to drive… Continue Reading →
Followers and engagement 30 Unbeatable Instagram Marketing Strategies 26 Minutes • Updated: 7 May 2021 Ready to stand out from the pack and cut through on Instagram? We’ve curated 30 top-notch Instagram marketing tips to help boost your visibility, expand your… Continue Reading →
Followers and engagement How to create a social media content calendar 16 Minutes • Updated: 7 May 2021 Calendars are an overlooked gem. With the right social media content calendar, you're always ahead, always on point, and always learning. Here's how to create a killer content calendar to take on… Continue Reading →
Followers and engagement Instagram analytics guide for 2021 19 Minutes • Updated: 10 Aug 2021 To get the most out of your social media, you've got to be keyed into the data. In this complete and exhaustive guide, we dive into Instagram analytics - where… Continue Reading →
Followers and engagement 25 best Instagram marketing tips for 2021 18 Minutes • Updated: 7 May 2021 Instagram is an ever-changing game. To get the most out of the most popular visual marketing tool in 2021, check out these 25 tips on how to get your brand… Continue Reading →
Followers and engagement Sked Social & SocialInsider: An In-depth Look at How Instagram Engagement has Changed This Year 13 Minutes • Updated: 19 Apr 2021 We partnered with SocialInsider to analyse a total of 62,895 business profiles, over 100,000 posts, to discover which posts work best for your brand or… Continue Reading →
Followers and engagement Spotlight: Alisha Marfatia on Instagram Reels that Work 5 Minutes • Updated: 28 Apr 2021 Instagram Reels quickly established itself as a vital tool for video marketers. Alisha Marfatia of The Social Impact explains how to make Reels work for you.… Continue Reading →