Posts For Posts: How To Market Your Blog Effectively Via Social Media
You’ve spent two hours writing a well-researched blog post that could help your customers out big-time. You post it online, give it a week, and check the analytics with bated breath.
Unfortunately, your online traffic is still at a low flat line.
Some have estimate that there will be 3.02 billion social media users around the world by 2021.
So why not use those thriving environments to your blog’s benefit? With these 10 tips, you’ll know exactly how to market your blog on social media.
Start getting social and boost your blog with these traffic-driving tips!
1. Know Your Readers
Before you start going post-crazy online, it helps to know your readers first.
Who makes up your target audience? What are their interests and main concerns?
Break it down into demographics and create reader personas. Recognising who your readers are can help you determine how to speak to them.
Make it a priority to figure out where they’re spending their time, too.
Some people have a single social media account. Others are signed up on every network. Once you determine your target reader, pinpoint which platform they use the most.
Having that answer at-hand can make step two a lot easier.
2. Start Small
Once you know where your readers are spending their time, you know where to spend your time, too.
Some companies choose to post everywhere and anywhere. Choosing to focus your time and attention on the right networks, however, can help step up your social media strategy.
Start small with a one or two social networks. That way you can spend your time on that account learning how to market your blog to your target audience.
There are multiple platforms to choose from. The one(s) you start with depends on your readers.
Here are the monthly active users for each platform:
- Facebook: 2.27 billion
- Twitter: 326 million
- Instagram: 1 billion
- LinkedIn: 260 million
- Pinterest: 250+ million
- Snapchat: 255 million
- YouTube: 1.9 billion
If your readers are all business professionals, perhaps start with LinkedIn. Meanwhile, more visual readers are probably on Instagram or Facebook.
Check out your analytics – the data can help you determine the source of your existing blog traffic.
Then, you can give more attention to the platforms that are already working to boost your blog.
New Ebook: Instagram Strategy Secrets of Top BrandsGrab the secrets of brands like Skechers, Random House and Facebook detailed by the strategists who manage them.
3. Build a Network
Don’t just post and ghost! Instead, start building a network with other people within your industry.
As a beginner blogger, building relationships is an important step for success.
Twitter’s real-time abilities make it the ideal platform for this relationship-building. Find the other bloggers within your niche. The top bloggers and influencers in your field can help you find the right readers, too.
If you’re unsure of where to start, try a Google search or skim through the hashtags.
Then, start following, tweeting, and retweeting. Don’t spam your own followers with a ton of garbage though – instead, spread the posts out and make sure you are only sharing content that you think is great.
You can also ask questions or initiate contact with a shout out.
4. List Them Out
You can also use Twitter to separate people into specific lists. To start, make a Twitter list just for your influencers.
When you publish new blog posts, reach out to this audience. Let them know you think they might find the post interesting.
Don’t forget to stay up-to-date with what your influencers post.
Their blog posts can give you links and informative content for your future blog posts. If you link to their content, let them know. Then, they’re more inclined to share your new post.
You can also create a list for sharers.
This list will pinpoint the people most likely to share your content with their audience.
5. Kick Up Conversations
Are your influencers asking their followers questions? Don’t feel afraid to jump in with your own thoughts.
Remember to remain respectful online. With every comment or tweet, you’re representing your brand.
Again – Don’t spam your followers. Otherwise, you might start losing your online audience.
Instead, engage in conversations. As you determine how to market your blog, you might recognise opportunities to share your content during these conversations.
6. Sharing Is Caring
Don’t worry about your own content in every post. Instead, share news and helpful resources with your followers and influencers.
Sharing this content will show your audience you’re there to help and establish your ability to curate valuable content.
While this doesn’t always benefit your own content, it does benefit your brand. Now your readers will recognise you as a helpful resource.
7. Implement Social Sharing
Make it easier for your readers to share your content. Adding a social sharing plugin to your blog can tempt people to share.
Limit the options to a few platforms. For example, on our blog (here!) we support Facebook, Twitter and Pinterest, as they’re the top three platforms our readers share our content on:
That way, you can prioritise the social media platforms you know your readers are on.
A little research goes a long way.
Knowing how to market your blog using hashtags can help expand your audience.
First, make a list of the hashtags that are relevant to your industry. Aim for five to 10.
Then, determine hashtags specific to each blog post. If you’re scheduling posts in advance, having this list handy can save a lot of time.
Make sure to keep up with the latest social media news as well.
Staying up-to-date about the latest features can help you stay ahead of the competition! For example, have you looked at how you can add a call-to-action button to your Instagram profile?
Don’t copy and paste the same snippet for each social media platform.
Instead, have separate strategies for each account. This applies to hashtags, influencers, and your list of sharers as well.
Your social media automation tool (like Sked Social!) can help you curate the caption for each social media platform so you aren’t hashtagging when you shouldn’t be.
10. Find a Community
There are billions of people online. For a successful blog, you need to find your community.
Share your content with the right people. Encourage them to share your content with their audience. This creates a domino effect, allowing you to reach out to new readers (and potential customers).
Don’t be afraid to ask for their help.
In return, you can share their posts with your audiences, too.
With a vast community, your blogging success is within reach.
Traffic-Driving Success: How to Market Your Blog on Social Media
With these 10 strategies, you’ll know how to market your blog on social media without stress. Achieve traffic-driving success with these blog boosting tips.
Sign up for Sked Social today to save time and step up your social media game!