# Q&A with Christine Orchard
> Canonical: https://skedsocial.com/blog/q-a-with-christine-orchard  
> Last updated: 2025-11-20  
> Author: Lach Bradford
Christine Orchard blends sharp strategy with an intuitive feel for brand energy, a combination that’s made Orchard Strategy a go-to for founders and marketers. In this Q&A, she breaks down why Instagram builds trust, the underrated art of vibe coding, and the DM that made her day
[Christine Orchard](https://www.linkedin.com/in/christineorchard/) is one of those rare strategists who can decode a brand’s “vibe” as easily as its positioning. As the **Founder & Chief Strategist at Orchard Strategy**, she’s built a reputation for turning messy narratives into crisp, credible identities. The kind that actually move markets.

**1. What would your MySpace song be in 2025?**
Legend Sunrise by Chalk Dinosaur

**2. Instagram or TikTok? Defend your answer.**
Instagram is better if you’re focused on building brand credibility and nurturing trust through polished, evergreen content that reinforces your narrative.

**3. What's in your camera roll way too much?**
Screenshots of excellent LinkedIn posts, infographics, killer headlines or bios, and ads

**4. A tool, app, or sneaky little shortcut you swear by?**
Granola for non-creepy meeting notes, Loveable to create apps and micro-tools

**5. Most underrated social media skill?**
Vibe coding

**6. Who are 3 brands/creators you’re vibing with right now?**
Too many to mention but unique voices are Jillian Richardson, Louis Butterfield + Jenn Sipponen, Sara Hart, Finn Mckenty

**7. Go-to comfort food after a chaotic day? **
A good bowl of cereal!

**8. Best DM you’ve ever received (or sent)?**
[An author] mentioned your name in her book.

**9. What’s your biggest ick on LinkedIn right now?**
Posts complaining about what other people are doing wrong, here's how I know you used AI in your writing, etc. Makes you sound petty and are quite boring!