# Q&A with Jackson Berry
> Canonical: https://skedsocial.com/blog/q-a-with-jackson-berry  
> Last updated: 2025-12-19  
> Author: Lach Bradford
Jackson Berry believes the best social content doesn’t chase attention. It earns it. In this Sked Social Q&A, he shares why saves matter more than likes, why long-term creator partnerships beat one-off deals, and how building genuinely helpful content is still the fastest way to
[Jackson Berry](https://www.linkedin.com/in/jacksonberry777/) is the kind of social operator who cuts through noise by focusing on the basics most brands still ignore: usefulness, intent, and respect for the platform. As a **Senior Content & Social Media Manager**, he’s doubled down on content that actually helps people — the kind that gets saved, shared, and revisited long after the scroll.

**1. What’s one social strategy you’ve doubled down on this year that’s actually moved the needle?**
Content that actually helps the audience. Content that educates resonates with your audience and provides value straight away.

**2. What’s a mistake you see brands making on socials right now that’s quietly killing reach or engagement?**
Collaborating with influencers/creators on a transactional basis. It should be long-term partnerships that are a win for everyone involved including their audience.

**3. What’s the metric you care about most and why?**
Saves - Something you need to consciously check, shows how helpful and relevant your content actually is. Create for saves and the rest of the metrics will follow for sure.

**4. What’s the best piece of advice you’ve ever been given about content or creativity?**
Content purpose built for the platform, no platform is the same and they should be treated differently.

**5. What’s the worst advice you followed for way too long?**
Hashtags work 👀

**6. What book, album, podcast, or creator has quietly shaped how you think about your work?**
505 podcast - mainly focused on solo creators but a lot of good insights brands can use.

**7. What’s a habit or rule in your workflow that keeps you sane and consistent?**
Time blocked the **** out of my calendar (and actually work by it, trust me)

**8. If you had to explain your content strategy to a non-marketer in one sentence, what would you say?**
Value, value, value. Seems obvious. Provide so much value that people forget your a brand, or that your selling something.

**9. What’s something about working in socials that doesn’t get talked about enough?**
The screen time racking up on your phone.