Social Media News: Facebook/Instagram Test Shopping Feature, Twitter Playbook

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This week in social media news: Facebook and Instagram are testing a new shopping feature that would allow businesses to run organic shopping posts as ads, Twitter releases Agency playbook for marketers, and Facebook updates their Community Standards.

Facebook and Instagram Test New Shopping Feature

According to Adweek, Facebook and Instagram are testing new products that would amplify the platforms’ eCommerce experience.

On Instagram, businesses would be able to run their existing shoppable posts as ads through the Ads Manager. Shoppers who click on these ads will be taken to a product description page and can purchase from the business’ mobile site.

In a blog post, Instagram says, “With these ads, businesses can reach their target audience and scale, showcase products through the shopping format and move people through the path to purchase with an experience so many Instagrammers are already familiar with.”

Facebook’s test will enable dynamic ads in users’ News Feeds and allow them to check out without ever leaving Facebook as well.

Right now, it’s only a test for select businesses so we will see if they roll out the feature to everyone in the future.

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Twitter Releases Agency Playbook

On Tuesday, Twitter released a playbook for marketers, ad agencies and social media managers that highlights all of the ins and outs of running campaigns on Twitter.

Using FAQs, customer support teams and internal research, Twitter hopes the playbook will help people run more successful Twitter Ads.

The guide covers targeting options, the importance of paid and organic strategies, specs/analytic tools and pro tips to help navigate advertising on their platform.

As Twitter puts it:

“Plan better advertising campaigns and help your clients succeed with this complete guide on everything Twitter Ads”

Also, it’s FREE to download. So why not use all of your available resources?

Facebook Expands Values that Define Community Standards

Facebook has Community Standards that basically outline what users can and cannot post on the platform. Obviously “censorship” is a touchy subject but Facebook says that are committed to freedom of expression and voice.

Facebook Community Standards
Source: Facebook

In a blog post, Facebook outlined their stance :

A commitment to expression is paramount, but we recognize the internet creates new and increased opportunities for abuse. For these reasons, when we limit expression we do it in service of one or more of the following values:

  • Authenticity: We want to make sure the content people are seeing on Facebook is authentic. We believe that authenticity creates a better environment for sharing, and that’s why we don’t want people using Facebook to misrepresent who they are or what they’re doing.
  • Safety: We are committed to making Facebook a safe place. Expression that threatens people has the potential to intimidate, exclude or silence others and isn’t allowed on Facebook.
  • Privacy: We are committed to protecting personal privacy and information. Privacy gives people the freedom to be themselves, and to choose how and when to share on Facebook and to connect more easily.
  • Dignity: We believe that all people are equal in dignity and rights. We expect that people will respect the dignity of others and not harass or degrade others. 

ICYMI: This Week’s Hottest Social Media Articles

What’s New at Sked Social?

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Photo of Kyra GoodmanKyra Goodman

Kyra Goodman

Kyra is a Junior Marketing Manager and "Spicy Meme Master" at Sked Social who loves to create content. Born and raised in Hawaii, her favorite things are traveling, yoga, beaching, coffee and baseball. Connect with her on twitter at @kyra_n_goodman.

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