Social Media News: Hiding Inappropriate Posts on Instagram, Twitter Follow Limits and More
Inappropriate posts on Instagram now have limited reach. Twitter reduces the amount of accounts you can follow in a single day and Generation Z report on their favourite social media platforms. Here’s the latest in social media news.
Instagram is Reducing the Reach of Inappropriate Posts
While explicit content is monitored by Instagram, the platform is now cracking down on inappropriate posts too.
As of Thursday, Instagram began “reducing the spread of posts that are inappropriate but do not go against Instagram’s Community Guidelines,” TechCrunch reports.
Violent, shocking and sexually suggestive posts are on the list. As well as memes and imagery in bad taste.
The new changes to hide inappropriate posts on Instagram means a few things. Here’s what Instagram has told us so far:
“A sexually suggestive post will still appear in Feed if you follow the account that posts it, but this type of content may not appear for the broader community in Explore and hashtag pages.”
Instagram is in the process of training content moderations in identifying borderline content. Tags will then be added to these posts and taught to the algorithm over time.
Since borderline content notoriously receives higher engagement rates than other forms of shares, Instagram hopes these measures will help to reduce these types of published posts.
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Since there are no official guidelines for what is considered inappropriate, Instagrammers are still left in the dark.
If you’re having issues posting to your Instagram account, or those of your clients, the borderline content ban could be the reason.
Want to Reach Gen Z? Instagram and Snapchat Perform Best
Generation Z spans across those born between 1997 and 2017. Yep, we’re feeling pretty old too. Piper Jaffray recently released a report after interviewing 8,000 U.S. Gen Z-ers. And the results? They’re pretty interesting.
41% of those surveyed said Snapchat is their favourite social media platform. This was followed by 35% saying Instagram. Surprisingly just 6% said that Twitter and Facebook were their preferred social network.
If your (or your client’s) target market is in Generation Z, it’s important to note these statistics. It’s even more important to remain up to date with the latest in-built changes.
Small Business Reports Instagram Replacing Word of Mouth
This week, The Verge released an interview with DirtQueenNYC owner, Osofsky. DirtQueen is a plant-selling business, based in the U.S. apart from being a dream job (right?), the business has also found the dream platform to use when connecting with customers and potential customers – Instagram.
Osofsky found that while word of mouth used to reign supreme for her business, now it’s far outweighed by the power of Instagram.
Simply by encouraging her customers to tag her Instagram in their posts has lead to rapid growth of her business’s success.
Osofsky treats her Instagram inbox as a type of “24/7 customer service experience,” and often receives queries about plant health through private messages. She takes bookings and makes appointments through Instagram DM too.
Are you connecting with your ideal customers through DMs and offering valuable advice, information and insights? There’s never been a time quite like now!
Twitter is Limiting the Amount of Accounts You can Follow
In a cheeky Tweet by Twitter themselves, this week Twitter announced that they’ll be reducing the number of accounts you’re able to follow in a day from 1,000 to 400.
Similarly to Instagram, the ‘follow unfollow’ method is not cool. Yet, it’s still widely used. But, by all the wrong people. Think: Spammers and people wanting to grow their social following without genuinely engaging with their audience.
What does this mean for your business or the brands you manage? Make sure you’re using your follows wisely. Target specific accounts that align with your ideal community and continue to engage in meaningful interactions. You’ll be just fine!
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