Social Media News: Instagram introduces Layouts, Brand Collabs Manager, bans certain branded content and more

Photo of Kyra GoodmanKyra Goodman Posted

This week in social media news, it’s all about Instagram. Here’s the scoop: Instagram adds a feature to make users pause when posting offensive captions, adds Layouts for Instagram Stories, bans branded content for certain products and introduces Brand Collabs Manager for select Instagram users. Also, over 267 million Facebook users’ personal info was compromised in an online database.

Instagram feature to reconsider offensive captions

Earlier this year, Instagram introduced a feature that notified users when their comments may be offensive. They are now rolling out a similar feature for captions that will appear in the feed.

Instagram pop up to reconsider offensive captions
Source: Instagram

Instagram introduced the feature in a blog on their “progress on leading the fight against online bullying.”

When the AI detects a caption that might be offensive, users will get a notification saying, “This caption looks similar to others that have been reported.” Then users have the option to edit the caption, learn more or share anyways.

The hope is that by notifying users of potentially offensive captions, they will take a second to pause and think about their words. It also gives users a better idea of what Instagram’s guidelines are and when they are about to break them.

The platform says the feature will start rolling out to select countries first and then globally in the coming months.

Instagram Layouts feature lets you upload multiple photos for Stories

Instagram launched a new feature called Layouts, letting users upload multiple photos for the same Story post. Up to six photos to be exact.

New Instagram Layouts for Stories
Source: Instagram

People already use external apps and tricks to do the same thing, so this move makes sense.

This may cause some problems for companies whose whole business is based off of providing this feature. But still, the feature is limited and other apps offer more creative approaches to posting multiple photos in one Story.

Facebook and Instagram ban branded content for vaping, tobacco products and weapons

While Facebook and Instagram don’t allow advertisements for vaping, tobacco products or weapons, they did let influencers promote these products. But now they have closed the loophole.

No smoking sign

Vaping, tobacco and weapon brands were using branded content from influencers as a way to advertise their products on the social media platforms. Users would see a “paid partnership with” tag on the post, but it was still effectively an ad for these items.

“Across the Facebook company, we are updating our policies to include clearer rules for the paid promotion of certain goods and services such as vaping, tobacco, alcohol and diet supplements,” Instagram said in an announcement.

They also said that branded content that promotes alcohol and diet supplements will require special restrictions. Instagram says these policies will go into effect next year.

Facebook introduces Brand Collabs Manager for Instagram

In a blog post, Instagram says they want to “help creators turn their passion into a living.” So they are testing some new tools.

Facebook Brand Collabs Manager for Instagram
Source: Instagram

The tool was previously only available to Facebook creators but now they are opening it up to a select group of Instagram creators. Collabs Manager will let creators share insights and engagement with brands to help them find partners.

“Creators in Brand Collabs Manager can also search for like-minded brands looking to partner on content creation. They can source new deals, manage partnerships, and automatically share insights with them (before this, many creators could only send brands screenshots of their analytics),” Instagram said.

It also gives the brands access to insights on posts they are tagged in as branded content.

Facebook users’ personal info exposed…again

In another report from this week, over 267 million Facebook users had their personal data (name, Facebook ID, phone number) exposed in a public database.

Facebook login screen

As reported by Business Insider, the database was available to anyone who tried to access it on a public forum for about two weeks. The database was taken down, but some users could be targeted by spam messages or other scams.

A Facebook rep said, “We are looking into this issue, but believe this is likely information obtained before changes we made in the past few years to better protect people’s information.” This means that the phone numbers listed on the database would be more than 18 months old.

Facebook is urging users to change their privacy settings so that only friends can see their posts and to take them out of any search engine results.

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ICYMI: News from the Social Media Ecosystem

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Here at Sked Social, we’re always looking to assist you with learning the latest in the social media world, giving you the most efficient tools to manage social media accounts and the openness to tell us what you need next.

Last week we brought you our gift ideas for your clients, social media managers and digital nomads in our latest blog: the Ultimate Gift Guide for the Social Media Go-Getter in Your Life. There’s still time to get in on the gift-giving before the holiday season is over!

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Photo of Kyra GoodmanKyra Goodman

Kyra Goodman

Kyra is a Junior Marketing Manager and "Spicy Meme Master" at Sked Social who loves to create content. Born and raised in Hawaii, her favorite things are traveling, yoga, beaching, coffee and baseball. Connect with her on twitter at @kyra_n_goodman.

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