Social Media News: Instagram Tests Product Launch Features, Threads

  • 4 Minutes
This week in social media news: Instagram tests new product launch features and rolls out their "Restrict" feature, Twitter deals with some outages and Facebook launches Threads for Instagram.

This week in social media news: Instagram tests new product launch features and rolls out their “Restrict” feature, Twitter deals with some outages and Facebook launches Threads for Instagram.

Instagram Testing Product Launches

According to a blog on Instagram Business, the platform is testing new ways to inform users of upcoming product launches.

Their idea: a product launch sticker in Instagram Stories and a product launch tag in feed posts.

“Set reminders for the launch date, preview product details and buy as soon as a product is available without leaving Instagram.”

Instagram product launch features
Source: Instagram Business

“From checkout to shopping from creators, this is part of our ongoing investment to make it easier for people to shop,” Instagram says.

Only certain brands in the US are part of this beta test. Click here to see the list so you can check it out.

Instagram Rolls Out Restrict Feature

In July, Instagram started testing out their “Restrict” feature that allows users to shadow ban comments on their posts.

Instagram Restrict Feature
Source: Instagram

In a blog post on Wednesday, Instagram announced that this feature is now available to everyone. Users can restrict accounts and effectively hide any comments, messages and notifications from that user.

This is basically an anti-bullying tool that allows users to “quietly” protect their account from unwanted interactions. Here’s how it works according to Instagram:

Once Restrict is enabled, comments on your posts from a person you have restricted will only be visible to that person. You can choose to view the comment by tapping “See Comment;” approve the comment so everyone can see it; delete it; or ignore it. You won’t receive any notifications for comments from a restricted account.”

Instagram will also send any Direct Messages from a Restricted account to Message Request and users will not get any notifications of these messages.

Users will be able to Unrestrict accounts at any time.

Instagram Story Metrics Made Easy

Grab our ebook Your Guide to Instagram Stories: Measuring What Matters to take Your Instagram Stories game up a notch!

Twitter Outages

Earlier this week, Twitter and TweetDeck experienced partial outages that left some users unable to post or access certain features.

Source: Twitter

It seemed like mostly accounts in Europe and Asia were affected. After about seven hours, according to TechCrunch, Twitter got things going again.

You shouldn’t be having any problems now.

Facebook Launches Instagram Threads

Threads is “a new camera-first messaging app that helps you stay connected to your close friends.”

Source: Instagram

As a companion app to Instagram, Threads only allows users on your Close Friends list to connect with you. It automatically opens to your camera so users can send photos and videos as well as chats.

Think Snapchat, but Instagram version.

Threads has a Status and Auto Status feature that can inform your Close Friends what you’re up to. Unlike Snapchat, there is no map or location and the focus is what you’re doing and not where.

Try it out and let us know your thoughts!

Hashtag Holidays

Check out this upcoming week’s #holidays:

  • October 10 – #WorldMentalHealthDay
  • October 14 – #DessertDay

ICYMI: Hottest Articles from Around the Ecosystem

What’s New at Sked Social?

Here at Sked Social, we’re always looking to assist you with learning the latest in the social media world, giving you the most efficient tools to manage social media accounts and the openness to tell us what you need next.

This week we brought you Sked Social vs. Creator Studio – Pros and Cons where we take a deep dive into the scheduling features of Sked and Creator Studio.

Ready to save 5+ hours each week planning, managing and scheduling your client’s social media content? Try Sked Social’s 7-day free trial to see why 10k+ brands choose us as their go-to social media management tool. From auto-posting and scheduling hashtags to photo-editing and Instagram Story posts. Managing social media accounts just got savvier!

Photo of Kyra GoodmanKyra Goodman

Kyra is a Junior Marketing Manager and "Spicy Meme Master" at Sked Social who loves to create content. Born and raised in Hawaii, her favorite things are traveling, yoga, beaching, coffee and baseball. Connect with her on twitter at @kyra_n_goodman.

Get a Sked start with a free trial

Try our amped up all-in-one platform free for 7 days. Get full access and see how absolutely easy it is to rock your visual marketing plans from here on out!