Social Media News: Snapchat fact checks political ads, WT:Social launched, Facebook gets into memes and Twitter tests scheduling tool

Photo of Kyra GoodmanKyra Goodman Posted

This week in social media news: Snapchat CEO said in an interview that the platform is fact checking political ads, Wikipedia co-founder launches a news focused social network, Facebook makes a meme app only released in Canada and Twitter is experimenting with scheduling Tweets.

Snapchat fact-checks political ads

Snapchat CEO Evan Spiegel has joined the conversation about regulating political ads on social networking sites.

While Facebook won’t fact check at all and Twitter completely bans political ads (sort of), Snapchat is taking the middle ground.

“And I think what we try to do is create a place for political ads on our platform, especially because we reach so many young people and first-time voters we want them to be able to engage with the political conversation, but we don’t allow things like misinformation to appear in that advertising,” Spiegel said in an interview on CNBC.

Twitter updates their policy on political ads

A few weeks after Twitter announced that they were going to ban all political ads, the policy was updated to clarify what that entails.

Here’s what the policy says:

  • We define political content as content that references a candidate, political party, elected or appointed government official, election, referendum, ballot measure, legislation, regulation, directive, or judicial outcome.
  • Ads that contain references to political content, including appeals for votes, solicitations of financial support, and advocacy for or against any of the above-listed types of political content, are prohibited under this policy.
  • We also do not allow ads of any type by candidates, political parties, or elected or appointed government officials.

News publishers may also run ads that reference political content but they can’t advocate for any topics relating to it.

Wikipedia co-founder launches social media platform

Wikipedia co-founder, Jimmy Wales launched a social media platform to rival Facebook and Twitter called WT:Social, a news focused social network. The platform is not associated with Wikipedia but operates on a similar donations-based business model and is apparently gaining a following.

Jimmy Wales tweet about new social media platform WT:social
Source: Twitter

Here’s what they say on the site:

  • As social networks have grown, they’ve also amplified the voices of bad actors across the globe. Fake news has influenced global events, and algorithms care only about “engagement”, and keeping people addicted to platforms without substance.
  • WikiTribune wants to be different.
  • We will never sell your data. Our platform survives on the generosity of individual donors to ensure privacy is protected and your social space is ad-free.
  • We will empower you to make your own choices about what content you are served, and to directly edit misleading headlines, or flag problem posts.
  • We will foster an environment where bad actors are removed because it is right, not because it suddenly affects our bottom-line.
  • But this will only work with your help. So join today and help change the landscape of social media.

The platform is supposed to be ad-free so it probably won’t be a valuable space for marketers. The interface looks pretty basic so it will be interesting to see how much of a following the site gains.

Facebook launches meme making app in Canada

As reported by The Information, Facebook has launched a meme making app called Whale to try to capitalize on the younger generations. The app is currently only available through the Canadian App Store.

Source: Facebook

Twitter experiments with scheduling tool

TweetDeck announced on Twitter this week that select accounts would be a part of a test that allows you to schedule your Tweets in advance.

Source: Twitter

From the video, the tool looks limited to just selecting day and time. It doesn’t show if there will be anywhere where you can see scheduled Tweets, if you can edit them before they go out or if it’s available on mobile as well.

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  • November 26 – #NationalCakeDay
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ICYMI: News from the Social Media Ecosystem

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Last week we brought you a full blog article dedicated to Instagram Live. Here’s why you should go Live, along with our tips and ideas to get you started.

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Photo of Kyra GoodmanKyra Goodman

Kyra Goodman

Kyra is a Junior Marketing Manager and "Spicy Meme Master" at Sked Social who loves to create content. Born and raised in Hawaii, her favorite things are traveling, yoga, beaching, coffee and baseball. Connect with her on twitter at @kyra_n_goodman.

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