What Does Facebook’s Earnings Call Tell Us About Their Strategy?

For a moment there, Facebook was untouchable. For quite a few ‘moments’ actually. The social media heavyweight hit a billion users in 2012, and would go on to better those numbers, and the resulting revenues, in

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Why It Pays for Brands to Be Strange and Sassy on Social

Rule of thumb: Be sassy, but keep it classy. When connecting on social, it pays for brands to retain identity with an edge — but how much is ‘too much’ and when does toeing the line

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Choosing Social Media Channels - Sked Social

The Ultimate Guide To Choosing The Best Social Media Channels For Your Business

Navigating the seas of social media is often a confusing and cluttered journey. With so many social media networks to choose from, you’re probably overwhelmed by choice or drowning in the responsibilities that each channel

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How to add your first Instagram or Facebook account on Sked Social

Since you can now plan & schedule your Instagram and Facebook posts in Sked Social, we’ve prepared this quick guide on adding different social media accounts to Sked. If you’re looking for info on how

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8 Best Social Media Campaigns of 2018

As social media platforms evolve and offer businesses more ways to engage with followers, the biggest brands around are stepping up to deliver powerful campaigns. From IGTV to an extended Twitter character count, brands are

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Up to 90 million Facebook accounts hacked. What do businesses need to know?

The New York Times broke a story on Friday night reporting that up to 90 million Facebook accounts were breached by hackers.

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How to Plan Your Social Media Holiday Calendar in 2018

There are a lot of holidays celebrated exclusively on the Internet. There’s National Cereal Day, National Pie Day, Relaxation Day and Tell a Joke Day, among many others. And, believe it or not, a lot

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How to Become an Instagram Influencer the Right Way

So you want to know how to become an Instagram influencer? Popular Instagram influencers like Huda Kattan are worth millions and have even gone on to launch successful businesses using their audiences. Of course, Huda

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Instagram Fails? 17 Controversial Insta Moments from Brands

What are the most cringeworthy Instagram fails from brands? How should you not treat customers online? To answer these questions, we’ve compiled a list of some of the most controversial Instagram campaigns. Learn from these

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Instagram Influencer Marketing

Instagram Influencer Marketing: How to Do it Right

You’ve been marketing your brand on Instagram for a while now, and you’re confident that you have the basics covered. You’ve mapped out a cohesive Instagram marketing strategy to ensure that your efforts are actually

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How to Post To Instagram From Your Computer

Instagram is a mobile app. But how do you access Instagram without a phone? You’re supposed to download it from the App Store or Google Play. After which, you’ll upload photos and videos from your

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Nine Instagram Analytics Tools That Will Level Up Your Marketing Game

Great marketing extends beyond creating and sharing content – and great marketers take it a step further to ensure their strategy is working. They do this (in part) through Instagram analytics tools. Let me guess.

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Video Content For Instagram: How To Captivate & Communicate Effectively

How to Utilize Instagram Video Marketing to Grow Your Business Moving image is fast becoming the more eye-catching format for Instagram content. Who would settle for a static image when Instagram marketers can upload videos

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6 Instagram Starter Strategies For New Brands

Calling all social media managers: With the new year here, it’s time to get your thinking caps on to build an Instagram marketing strategy that will help you to your brand, grow a committed following

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Instagram hashtags

Instagram Hashtags: What You Need to Know

Are you ready to think on your feet? Quick—think of the name for this symbol: #. Do you have your answer? Good. Some of you might’ve said a pound sign. Or, if you’re feeling extra

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Tried and Tested Strategies to Enhance Your Social Media Efforts

Here I have shared some ways to do social media marketing being very busy with SEO and other management work.

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How to Find (and Create!) Your Brand’s Perfect Instagram Aesthetic

Do you know those Instagram feeds that are just undeniably beautiful? The ones that inspire obsessive scrolling through all of those different photos? They’re incredibly visually pleasing—that much you know. But, when it comes to

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