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The Lowdown on Clubhouse: What’s Working on the New Social Platform?

  • 7 Minutes
Like any new social network, it can be hard to tell whether it's worth the time investment to get started. But we think you'll be missing out on an opportunity if you don't. Here's why.

Unless you’ve been hiding under a rock, we’re guessing you’ve heard of Clubhouse. The latest app on the social media scene is causing a stir, with its value hitting $100 million less than a year after launching. But what is it, and why should you get involved? Get the lowdown in this post.

What Is Clubhouse, and How Does It Work?

Clubhouse is the latest social media network to hit our devices. As a voice-only platform, it brings something completely new to the table. Unlike Instagram, Facebook or Twitter, you can’t share your perfectly-crafted images, videos, or long-form copy here. Instead, you’ll connect with users in drop-in audio chats by joining one of the available rooms.

Here’s everything you need to know about getting started:

How Do I Get an Invite?

As you might have noticed, you can only join the network by joining the waiting list or scoring an invite. If you don’t want to wait, you’ll need to find someone who’s already a member to send you an invite.

As everyone gets invites when they sign up, it’s worth putting a shout-out on your other channels to ask if anyone can help you skip the queue. Otherwise, you’ll have to download the app and get on the waiting list.

How Does It Work Once I’ve signed Up?

When you first sign into the app, you’ll be asked to set up your profile. This includes your username, a short bio, and your Twitter and Instagram links. You can also choose your interests from a broad range of topics:

Clubhouse content categories

We recommend completing this step as the app will then find relevant clubs and users for you to follow. Connecting your Twitter and Instagram accounts is a great idea, too. This will bring up users you already know from elsewhere, helping you get started.

How Do I Join a Conversation?

The conversations all happen inside rooms. When you sign into the app, you’ll see active rooms appear on your homepage. To join in, click on the room you want to enter.

When you join the room, you’ll be able to hear the speakers. You’ll be on mute — so no need to worry about interrupting. Generally, the nominated speakers in the room will be the only ones able to talk. This means that you will be in the room as a listener unless you’re invited to speak by one of the moderators.

If you want to join in, you’ll see an option at the bottom right hand of the screen to raise your hand. This alerts the moderators, and they may decide to add you to the conversation.

When you’re ready to leave a room, tap the bottom on the right (“✌🏻leave quietly”):

Joining a Clubhouse room

Can I Start My Own Room?

Absolutely! You should see a green button at the bottom of your home screen, inviting you to start a room. When you click on it, you get three options:

  • Open: Open a room anyone can join.
  • Social: Open a room only people you follow can join.
  • Closed: Invite specific people to join your room.

If you’re choosing one of the first two options, it’s a good idea to add a topic so those browsing know what your room’s about.

Starting a Clubhouse Room: Choosing a Topic

What Are Clubs?

Clubs are where the magic happens! These are groups created around a common interest, bringing the community feel to the network. Look out for the green triangle when browsing rooms as these tell you when a club hosts it.

As a club member, you’ll be able to join in regular conversations with people who care about the same things you do. All club owners have agreed to host these recurring discussions. So if you find one you enjoy, make sure you add the next one to your diary.

Who’s Using Clubhouse?

As you can imagine, like any social media network, the users are incredibly diverse. But here are some of the most common you’ll likely come across:

Entrepreneurs and Business Owners

The network is a hive of small business owners. These users are there to network, learn and pick up clients. For example, there are already several clubs dedicated to business networking:

Entrepreneurs are all over Clubhouse

Marketers

Of course, our fellow marketers have been fast to jump on the latest trend. These users are there to share their expertise, meet with fellow marketers, and stay up to date with industry goings-on.

Social Cause Campaigners

The network has a strong social cause presence. Continuing the important discussions from 2020, there are many rooms you can join if you want to make the world a better place. These users have important discussions, learn from each other and listen respectfully to each other’s stories.

Industry Experts

The users you come across will likely reflect your specific interests. However, similar to the podcasting scene, many of the conversations are led by industry experts. If there’s something you want to know more about, chances are you can find someone talking about it on Clubhouse.

Celebrities and Influencers

Some prominent celebrities, like Jared Leto and Ashton Kutcher, have caused a scene by joining rooms on Clubhouse. And, like any social media network, you’ll find many social media influencers among the most followed.

Why Should You Be Using Clubhouse?

Are you convinced yet? Like any new social network, it can be hard to tell whether it’s worth the time investment to get started. But we think you’ll be missing out on an opportunity if you don’t. Here’s why:

Get in There Early

The social media network is still in its early days, but it’s growing rapidly. If you join now, you’ll have access while many are still on the waiting list. This gives you time to learn how it all works, set up your own club, and start building your following before it’s open to everyone.

Further, a lot of the earliest adopters have quickly found themselves with a lot of followers – it’s a great opportunity to build a presence as Clubhouse grows.

As a social media marketer, it’s your duty to be on the latest industry trends. So what are you waiting for?

Learn from the Influencers

The influencers have already got Clubhouse figured out. Follow them, learn from them, and build your knowledge on a platform many of your competitors have been slow to adopt.

Make Connections

Social media is all about connections! Because Clubhouse is still in its early phase, it’s easier to make connections. People want to engage with other users to grow their own platforms. Look out for opportunities to collaborate by joining in with discussions when you have something to add. This will help you grow your own platform and get invited to speak regularly.

Help Your Clients Grow

Once you’ve mastered Clubhouse, you can use your knowledge to help your clients do the same. Although Clubhouse is targeted towards individuals, and not businesses, you can help your clients get set up and identify opportunities for them to speak.

Pick Up Clients

As we mentioned earlier, small business owners and entrepreneurs are using Clubhouse, too. As the network picks up traction, it’s your opportunity to establish yourself as a social media expert and build your Clubhouse brand. Who knows where it might lead?

We hope you’ve enjoyed our whistle-stop tour of Clubhouse. Given the network’s incredible growth over the past few months, we’re excited to see where it leads. Something tells us this won’t be the last you hear about it on our blog!

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