Educational sessions to help you upskill Everyone’s having their fair (or not so fair) share of troubles during the COVID-19 pandemic. We want to help businesses gain insight into how others are doing, and learn how they can implement similar strategies. Stay tuned for our upcoming sessions. For information on upcoming webinars, subscribe to our newsletter: Feel free to share the links or this page to anyone in your network who might benefit, Sked customer or not. This is about helping our entire community in these unprecedented times. Miss a webinar? Check the recording here: 1. What’s in Store? How are retailers surviving and what the ‘new normal’ looks like in shops Session Panelists: Ali Hopkins from Styled by TC (@styledbytc) Sarah Villella from Narcissus (@narcissustally) Jody Curtin of Mahina (@shopmahina) We explore the complexities around the current landscape for retailers, as well as the what ‘opening up’ means for stores, and their supply chains in the near future. 2. Managing an agency during COVID and how to help your clients succeed Session Panelists: Monte Raynor, CEO at Market Screamer David B. Wright, President at W3 Group Marketing Meghan Wier, Owner at Alux Digital These pros are handling managing their clients, taking on the role of counselor as well as their agency contact. Agencies are struggling as their clients struggle. Advertising and other ‘outsourced’ budgets are the first to go during a time of increased financial stress. Explore how agencies who manage projects big and small are helping their clients succeed and find out what you can do as the world continues in a time of transition. 3. Communicating in uncertain times: A frank chat about brand messaging and keeping in touch with customers in the time of COVID-19 Session Panelists: Matt Rosich, CMO at Close Comfort, a national consumer goods company. Matt has a 10+ year history in marketing and brand management. He’ll provide deep insights into tactical and strategic execution that you can implement in your own business or brand. Meg Coffey, MD of Coffey & Tea, a marketing agency based in Perth, Australia. Meg manages the brands and social (and therefore, PR) strategies of her agency’s clients, as well as the on-site social media collaboration event Social Media Perth. She’ll talk through some of the challenges in communicating with clients and customers in today’s world, and how to do it without stepping into the pitfalls that others have. Anne Shea, a digital communications and content expert with extensive experience managing larger brands including government and universities. Hugh Stephens, founder of Sked Social and social media strategy expert. Hugh knows audience targeting and messaging like no one else in the business. Hugh can’t wait to discuss technology’s role in today’s messaging and branding experience, and how to move forward most efficiently. 4. Tips and tricks in travel and tourism: what do we do when nobody is allowed to travel, and how do we survive as an industry? Session Panelists: Sonia Beckwith, General Manager at Live Ningaloo, a tourism operator in Exmouth WA. Sonia’s an expert in local tourism – and can speak frankly about how travel restrictions have affected the travel and tourism industries. Learn how to weather the storm, and the right way to engage with your existing customer and fan bases. Natasha Mahar, CEO Australia’s North West Tourism, a destination marketing organisation in WA. Natasha has been around the travel and tourism industry for much of her career, and has extensive experience in marketing and business development in the sector both for brands and in her current role promoting the industry in North West WA. 5. Shopping ain’t what it used to be: turning commerce on its head. Session Panelists: Tim Doyle from Eucalyptus (healthcare eCommerce brands like Kin Fertility and Pilot) – previously Head of Marketing for online mattress company Koala. E-Commerce has had to make some fast changes, and Tim can show you how to best follow the industry leaders to compete. Find out what tools and strategy you can use to transform your business into an e-commerce powerhouse. Laura Dew is the Director of The Wonder Co, a marketing and PR consultancy based in Perth. They specialise in working with brands in the Tech, Lifestyle, Retail and Hospitality industries, with extensive experience launching brands and products in cities throughout Australasia. Laura will give insights into marketing and branding your company, especially in the e-commerce industry. Hugh Stephens, founder of Sked Social and social media strategy expert. Hugh knows audience targeting and messaging like no one else in the business. Hugh can’t wait to discuss technology’s role in today’s messaging and branding experience, and how to move forward most efficiently. Got other topic ideas or speaker suggestions? We’d love to hear your suggestions on topics you want to learn more about, or experts who you’d like to hear from. Or if you think you have a unique insight or story to share, we want to hear that too! Drop an email to us for suggestions.