Your Guide To Instagram Stories: Measuring What Matters [Free E-Book] By Kat Loughrey Posted August 10, 2018 Share on Pinterest Share on Facebook Share on Twitter Instagram is a platform on the rise. With over 500 million active monthly users generating over 40 billion photos and 95 million videos per day, it’s a platform you can’t ignore as a marketer or a business. However, it’s not enough now to only post carefully crafted images to your account— you need to be on Instagram Stories. Instagram has always been a top choice social media channel where brands can share the moments they want their fans to remember. With the Instagram Stories feature, you can now share important highlights and insights regarding your business with followers. Why Instagram Stories? Businesses that get it right using this feature are set to be ahead of their competitors. They build loyalty, increase engagement, and grow sales with Instagram Stories. Still not convinced? According to a survey conducted by Facebook, more than 1 in 3 respondents said they had become more interested in a brand or product after seeing it in Instagram Stories. You have to agree, these numbers make Instagram Stories a channel that marketers can’t ignore. Where To Start? There are many brands, non-profit organizations and even agencies that are already using Instagram Stories as part of their social media strategy to draw inspiration from. The key is to stay relevant to your audience, provide value and always encourage user engagement. Don’t forget proper timing when posting, adding relevant photos/ videos and loads of creativity. Instagram Stories analytics can also be powerful in knowing which type of content to create next. It’s not too late to dive into Instagram Stories and start making an impact, but it’s important that when you do, you go about it in the right way. That’s why we’ve put together this guide to Instagram Stories: Measuring What Matters. Measuring What Matters: Instagram Stories Analytics In this guide, we’ll teach you how to make the most of Instagram Stories for your business, from using Stories to your advantage to tracking the right metrics. You’ll also learn: Business benefits of using Instagram Stories How to get creative with your stories What to post to get more followers How to measure your Instagram Stories analytics and tackle pain points How to create stories that drive engagement Tips for measuring success, meeting KPIs and proving their value Examples of brands crushing it with Instagram Stories (to be inspired!) And more! Instagram Story Metrics Made Easy Grab our ebook Your Guide to Instagram Stories: Measuring What Matters to take Your Instagram Stories game up a notch! To carve out hours in your social media workflow, start by signing up for Sked’s 7-day trial. As an all-in-one social media platform that allows its users to post directly to Instagram, Facebook, Pinterest and more, Sked is the first step in engaging authentically with your followers.