# Sked vs Metricool
> Canonical: https://skedsocial.com/compare/metricool-vs-sked-social  
> Last updated: 2026-08-13
Comparable feature set, plus 94% CSAT human support, SOC 2 Type 2 certification, and approval workflows sized for agencies and enterprise.
## Feature-for-feature, it's closer than you'd think.

Metricool has closed the feature gap impressively. For solo users and tiny teams, it's genuinely comparable. The gaps show up when your team needs real approval workflows, SOC 2 compliance, or a human on support chat who knows the product.

### Places a lower-priced tier becomes false economy.

- **24/7 humans, 94% CSAT** – Sydney, London, New York. ~4-minute average reply during business hours. No tiered support gates.
- **Enterprise-ready by default** – SOC 2 Type 2 certified. Role-based permissions. Audit logs. SAML SSO on Custom plans.
- **Approvals sized for agencies** – No-login client review portals. Configurable per brand. Pre-production sign-off on concepts. Metricool doesn't ship these.
- **Automated post-failure alerts** – If a post fails, Sked alerts you immediately so your team can resolve it before it becomes a missed campaign window. Metricool users report slow failure notifications and no automated alerts at scale.
- **Renewal reminders, no surprises** – Sked sends advance renewal reminders and lets you cancel or change plans from the dashboard, no invoice surprises. Metricool's no-refund policy and absent renewal reminders add a hidden cost.
- **Chat, email, phone, and Zoom** – 24/7 human support across chat, email, phone, and Zoom on Grow and Accelerate plans. Real humans across Sydney, London, and New York time zones. Average reply: 4 minutes.

## Cheaper on the entry ticket, often more expensive at scale.

Metricool's starter tier is genuinely affordable. But once your agency needs client approvals, SOC 2 proof, or SSO, the economics flip. Sked wins on the team workflow and the enterprise foundations.

For teams that need governance

### Enterprise-grade controls, without the enterprise SaaS price.

SOC 2 Type 2 certified, 24/7 human support, SAML SSO, role-based permissions and SCIM on Custom plans. Beyond the self-serve tier Metricool is built for.

- SOC 2 Type 2 certified
- SAML SSO + SCIM provisioning
- 24/7 human support, 94% CSAT
- Role-based permissions + audit logs

### What does Sked Social offer that Metricool doesn't for agencies?

The gap is workflow and support rather than the feature checklist. Sked Social adds approval workflows sized for agencies, with no-login client review portals and a visual Kanban board, plus SOC 2 Type 2 certification and 24/7 human support rated 94% CSAT. Metricool keeps the edge on analytics per dollar and built-in paid-ads management for small accounts.

- No-login client review portals, configurable per brand
- SOC 2 Type 2 certified with role-based permissions and audit logs
- 24/7 human support across Sydney, London and New York time zones
- Metricool remains strong value for solo users focused on analytics and ads
## Sked vs Metricool, line by line

Each tool's own published capabilities, grouped by what actually matters when you switch. For the full 13-tool view, see the [all-tools comparison](https://skedsocial.com/social-media-scheduling-tools).

### Publishing

| Feature | Basic ($24.17/mo) | Accelerate ($165.83/mo) | Metricool |
| --- | --- | --- | --- |
| Post scheduling | Yes | Yes | Yes |
| Networks supported | 9 networks | 9 networks | 10 networks |
| Bulk upload | Yes | Yes | Yes |
| Content calendar | Yes | Yes | Yes |
| Auto-publish | Yes | Yes | Yes |
| First comment | Yes | Yes | No |
| Link in bio | Yes | Yes | Yes |
| AI captions | Yes | Yes | Yes |

### Collaboration

| Feature | Basic ($24.17/mo) | Accelerate ($165.83/mo) | Metricool |
| --- | --- | --- | --- |
| Approvals | No | Kanban board | No-login approval links |
| Unified inbox | Yes | Yes | Yes |
| Roles and permissions | Single user | Full roles | Yes |
| Shared asset library | Recent media only | Yes | Yes |
| Per-client organisation | Labels | Labels + roles | Yes |
| Branded reports | No | Branded plus builder | Yes |

### Insights

| Feature | Basic ($24.17/mo) | Accelerate ($165.83/mo) | Metricool |
| --- | --- | --- | --- |
| Analytics depth | Basic | Advanced | Advanced |
| Social listening | Basic | Advanced | Basic |
| Competitor analytics | No | Yes | Yes |
| Report export | No | Yes | Yes |

### Platform and access

| Feature | Basic ($24.17/mo) | Accelerate ($165.83/mo) | Metricool |
| --- | --- | --- | --- |
| Native mobile app | Yes | Yes | Yes |
| Google Business posting | Yes | Yes | Yes |
| Support | Priority | Dedicated CSM | Not listed |
| Entry price (billed annually) | $24.17/mo | $165.83/mo | $20/mo |
| Free option | 14-day trial | 14-day trial | Free plan |

## AI and agents: Sked vs Metricool

| Capability | Sked | Metricool |
| --- | --- | --- |
| MCP connector (bring your live Sked data into Claude, ChatGPT and other AI tools) | Yes, live | Yes, live |
| Agentic AI (AI that acts on your workflow, not just caption help) | Yes | Yes |
| AI pricing (whether the AI features cost extra) | Included | Included |

## Where Metricool wins, and where Sked does

### Where Metricool wins

- Unified ad campaign management lets you create, analyze and fine-tune Google, Facebook and TikTok Ads from one single dashboard.
- Competitor analytics are built in, with the Free plan analyzing 5 competitor profiles and the Starter plan analyzing up to 100 competitors.
- Supports Google Business Profile scheduling, where each brand corresponds to a single location so you can schedule tailored content and track performance independently for each location.
- Reporting is automated with PDF and PPT reports, customizable report templates, and a Looker Studio connector on higher plans.
- Metricool now offers an official MCP server that connects the platform to Claude, ChatGPT, Cursor and other AI clients for natural-language scheduling, analytics, competitor data, and campaign management.

### Where Sked wins

- Multi-step approval workflows route every post to clients and managers for sign-off before it publishes, so nothing goes live without the right eyes on it. Included from the Accelerate plan and available as an add-on on Grow.
- Instagram-first visual planning with a drag-and-drop grid preview, first comment, stories, carousels and auto-publishing, built around how the platform actually works rather than bolted on after the fact.
- Performance analytics and exportable reports across every connected profile, so agencies and in-house teams can show social results to clients and leadership instead of guessing at them.
- Built for agencies and multi-brand teams, with shared collaboration, labels and per-client organisation that keep separate clients and workspaces cleanly apart.

### Common Metricool complaints

- Users managing several brands report that switching between accounts is clunky and sometimes requires disconnecting and reconnecting social profiles.
- A recurring complaint is that Metricool occasionally double-posts content, sometimes hours apart.
- Several users criticize the billing practices, noting that refunds are not offered on annual auto-renewals.
- Some reviewers report inconsistent or slow customer support responsiveness.

## Metricool pricing, every tier

What Metricool publishes today, not just the headline price, so you can compare like for like against Sked's Basic plan ($24.17/mo).

| Tier | Monthly price | Included |
| --- | --- | --- |
| Starter | $20/mo | 1 profiles |
| Advanced | $43/mo | 1 profiles |
| Custom | Not listed |  |

Prices verified 2026-07-05.

## Questions about switching from Metricool

### Isn't Metricool cheaper than Sked?

Entry-tier, yes: Metricool Starter is around $22/mo for a single user. Basic at $29/mo buys similar features plus SOC 2 Type 2 certification, 24/7 human support and deeper team workflow foundations. Grow to a team and the economics flip.

### Can I migrate from Metricool?

Yes. Export your scheduled queue and content library from Metricool; our onboarding team imports them into Sked. Most teams complete the switch in under a week.

### Is Sked SOC 2 certified?

SOC 2 Type 2 certified since February 2025. Report available under NDA. Annual third-party pen-testing. Metricool isn't SOC 2 certified.

### What's Sked's approval advantage over Metricool?

Configurable approval chains per brand. No-login client review portals, where stakeholders review from a share link, no account needed. Pre-production approval on idea-stage concepts. Full audit trail. Metricool's approvals are basic by comparison.

[See the full Metricool alternative breakdown](https://skedsocial.com/metricool-alternative)

Methodology: how we source, check and date these comparisons — https://skedsocial.com/compare/methodology

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