# Sked vs Loomly
> Canonical: https://skedsocial.com/compare/sked-social-vs-loomly  
> Last updated: 2026-08-13
Loomly ships a calendar and generic content prompts. Sked ships the full workflow: Ideas, approvals, Smart assist, unified inbox, listening and reporting.
## A calendar isn't a workflow.

Loomly's content prompts are useful when you're stuck. But generic prompts aren't a strategy, and a calendar without approval chains, AI, or reporting is just a shared spreadsheet with better styling.

### What Loomly doesn't have that growing teams need.

- **Smart assist everywhere** – Voice-trained captions, concepts, report commentary, review replies. One AI across every workflow, not generic prompts from a template library.
- **Unified inbox** – Comments, DMs, mentions and Google Business Profile reviews in one queue. AI reply suggestions in your brand voice. Sentiment analysis included. Loomly has no inbox.
- **Depth on every channel** – Instagram Stories with auto-publishing link stickers. TikTok carousels. YouTube Shorts. LinkedIn document carousels. Channel-specific quirks handled.
- **Chat, email, phone, and Zoom** – 24/7 human support across chat, email, phone, and Zoom on Grow and Accelerate plans. Real humans across Sydney, London, and New York time zones. Average reply: 4 minutes.

## Prompts are a feature. Workflow is the product.

Ideas, approvals, AI, inbox, listening, reporting: Sked bundles every stage of social into one workspace. Loomly does scheduling-plus-calendar well; beyond that, you're stacking other tools anyway.

### When post ideas outgrow the template library.

**Loomly**
- Calendar-first with post-idea templates
- Approvals available, but collaboration depth (roles, permissions, external portals) gated to higher tiers
- Analytics reporting thinner than dedicated tools
- Listening and competitor tracking not included

**Sked Social**
- Dedicated Ideas workspace with pillar organisation
- Smart assist drafts in your voice, not a template's
- Competitor tracking + brand mentions on Accelerate
- AI-summarised reports, not dashboard exports

Loomly scaffolds the calendar. Sked scaffolds the whole strategy.

### Sked Social or Loomly: which covers more of the social media workflow?

Loomly does a friendly calendar with built-in post ideas and content inspiration, a gentle fit for teams new to social tools. Sked Social ships the stages around the calendar as one product: a visual Kanban approval board instead of list-based review, Instagram depth from grid preview to Reels and first comment, a unified inbox with AI reply suggestions, plus listening and reporting.

- Visual Kanban approval board, not a list-based review flow
- Instagram depth: grid preview, Stories, Reels and first-comment scheduling
- Unified inbox covering comments, DMs, mentions and Google reviews
- Loomly suits beginners who want guided post ideas and a simple calendar
## Sked vs Loomly, line by line

Each tool's own published capabilities, grouped by what actually matters when you switch. For the full 13-tool view, see the [all-tools comparison](https://skedsocial.com/social-media-scheduling-tools).

### Publishing

| Feature | Grow ($57.50/mo) | Accelerate ($165.83/mo) | Loomly |
| --- | --- | --- | --- |
| Post scheduling | Yes | Yes | Yes |
| Networks supported | 9 networks | 9 networks | 8 networks |
| Bulk upload | Yes | Yes | Yes |
| Content calendar | Yes | Yes | Yes |
| Auto-publish | Yes | Yes | Yes |
| First comment | Yes | Yes | No |
| Link in bio | Yes | Yes | No |
| AI captions | Yes | Yes | Yes |

### Collaboration

| Feature | Grow ($57.50/mo) | Accelerate ($165.83/mo) | Loomly |
| --- | --- | --- | --- |
| Approvals | No (Add-on) | Kanban board | Client-login approvals |
| Unified inbox | Yes | Yes | Yes |
| Roles and permissions | Profile-level | Full roles | Yes |
| Shared asset library | Yes | Yes | Yes |
| Per-client organisation | Labels | Labels + roles | Yes |
| Branded reports | Branded PDF | Branded plus builder | Yes |

### Insights

| Feature | Grow ($57.50/mo) | Accelerate ($165.83/mo) | Loomly |
| --- | --- | --- | --- |
| Analytics depth | Standard | Advanced | Basic |
| Social listening | Basic | Advanced | Basic |
| Competitor analytics | No | Yes | No |
| Report export | Yes | Yes | Yes |

### Platform and access

| Feature | Grow ($57.50/mo) | Accelerate ($165.83/mo) | Loomly |
| --- | --- | --- | --- |
| Native mobile app | Yes | Yes | Yes |
| Google Business posting | Yes | Yes | Yes |
| Support | Priority | Dedicated CSM | 24/7 chat |
| Entry price (billed annually) | $57.50/mo | $165.83/mo | $49/mo |
| Free option | 14-day trial | 14-day trial | No free plan |

## AI and agents: Sked vs Loomly

| Capability | Sked | Loomly |
| --- | --- | --- |
| MCP connector (bring your live Sked data into Claude, ChatGPT and other AI tools) | Yes, live | Not offered |
| Agentic AI (AI that acts on your workflow, not just caption help) | Yes | Not offered |
| AI pricing (whether the AI features cost extra) | Included | Included |

## Where Loomly wins, and where Sked does

### Where Loomly wins

- Custom approval workflows with post mockups to speed up multi round content review
- Built in Post Ideas and content inspiration (RSS, X trends, daily ideas) to help users avoid creative block
- A dedicated content calendar per brand plus a single dashboard view across calendars for managing multiple clients
- Unified inbox for community management: respond to comments, mentions, and messages and assign conversations across connected channels

### Where Sked wins

- Instagram-first planning with a drag-and-drop grid preview, stories and reliable auto-publishing, where Loomly reviewers cite recurring Instagram publishing limitations.
- A visual Kanban approval board clients sign off on, rather than Loomly's list-style review flow.
- Performance analytics and exportable reports across every connected profile, so agencies and in-house teams can show social results to clients and leadership instead of guessing at them.
- Built for agencies and multi-brand teams, with shared collaboration, labels and per-client organisation that keep separate clients and workspaces cleanly apart.

### Common Loomly complaints

- Reddit users report that a 2025 pricing overhaul raised renewal costs steeply and removed mid-tier plans, leaving a large gap between the Starter and Beyond tiers.
- Reviewers cite recurring Instagram and publishing limitations, including API restrictions on video and image uploads.
- Trustpilot reviewers complain that support is chatbot-only with no way to reach a human agent.
- Reviewers note limited analytics and an editor that feels clunky to work in.
- Loomly meters AI usage on its Starter plan and gates its stronger AI features, Reply with AI and AI analytics, to the pricier Beyond tier.

## Loomly pricing, every tier

What Loomly publishes today, not just the headline price, so you can compare like for like against Sked's Grow plan ($57.50/mo).

| Tier | Monthly price | Included |
| --- | --- | --- |
| Starter | $49/mo | 3 seats, 12 profiles |
| Beyond | $249/mo | 60 profiles, extra seats $0/mo |
| Enterprise | Not listed | 61 profiles |

Prices verified 2026-07-05.

## Questions about switching from Loomly

### What does Loomly not have that Sked does?

Smart assist (voice-trained across captions, commentary and replies). A unified inbox for comments, DMs and Google reviews. Social listening across channels. A built-in timeline video editor. Auto-publishing Instagram Story link stickers.

### Does Sked include content prompts like Loomly?

Sked Ideas ships pillar-organised ideation with Smart assist concept generation, tuned to your brand voice, not generic prompt libraries. Better than prompts: ideas that sound like you and route through approval chains.

### How much could we save switching from Loomly?

Loomly Base runs about $32/mo; Standard $60/mo; Advanced ~$131/mo. Basic $29 and Grow $69 land in the same range with AI and a unified inbox included, plus listening on Accelerate, features Loomly either doesn't ship or gates to top tiers.

### Can we migrate our content calendar from Loomly?

Yes. Export scheduled posts from Loomly; our onboarding team imports the calendar into Sked along with any saved drafts and media library. Typical switch lands in under a week.

[See the full Loomly alternative breakdown](https://skedsocial.com/loomly-alternative)

Methodology: how we source, check and date these comparisons — https://skedsocial.com/compare/methodology

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