# House & Key Studio
> Canonical: https://skedsocial.com/customer-stories/house-key-studio-case-study  
> Last updated: 2025-10-02
From a $1M+ e-commerce brand to a multi-client consulting practice: how Tracey Hicks runs House & Key Studio on Sked without adding complexity.
## Meet Tracey Hicks from House & Key Studio

Tracey Hicks has been building things from the ground up her whole career. She spent years building a real-estate products e-commerce brand on Shopify, from zero to over $1 million in annual revenue, with a combined social following of 400,000+ across Instagram and Facebook.

When she closed that business, she didn't step away from social media; she pivoted. Tracey moved into consulting and now manages social media for a handful of clients: realtors, print shops, and startups just getting off the ground. She's been using Sked Social throughout.

## The challenge: doing more with less

As a solo consultant managing multiple clients across Instagram, Facebook, and Google Business Profiles, Tracey needed a system that could keep up with her without adding complexity. The problems were common for anyone juggling multiple accounts: content approvals that drifted into email chains, visual overviews that didn't exist, and channel-specific needs that varied per client.

Beyond the practical stuff, there was a bigger lesson from her e-commerce days. Tracey had grown her brand to $1M+ in revenue using organic social, a community-driven UGC strategy that worked brilliantly. Then she made the call to hand the reins to an external marketing agency. It didn't go well.

It's a hard lesson, but an important one. And it's shaped how she approaches social media now: leaning into what works, staying consistent, and keeping things simple.

She needed a way to collaborate with clients on content approvals without turning it into an email chain. She needed a visual content calendar to grow new client accounts from zero. And she needed flexibility: some clients posted to Google Business, some didn't.

### House & Key Studio's favourite Sked features

- **No-email client approvals** – Branded review links each client approves in their browser, no more 'approved' in a reply buried in their inbox.
- **Multi-channel per client** – Google Business for realtors. Instagram + Facebook for retail. Each client connected to only what they need.
- **Visual calendar** – Growing a new account from zero needs a visible plan. One glance shows what's in the hopper.

Since using Sked, Tracey's consultancy has grown from a one-woman show into a thriving multi-client practice. The platform scales with her: every new client plugs into the same workflow without adding complexity or overhead.
## Results

- **$1M+** – annual revenue on prior brand
- **400K+** – combined social following on prior brand