# Spavia
> Canonical: https://skedsocial.com/customer-stories/spavia  
> Last updated: 2025-06-28
How Spavia saves over 300 hours of manual work every month by giving 70+ franchise locations one central hub, with brand-guardrailed local content.
## Meet Spavia

Spavia is a franchise wellness brand with 70+ locations across the United States. Each location operates independently while keeping the standards of a high-touch, service-driven brand.

Like many franchises, Spavia's set-up is both sophisticated and decentralised. Each location manages its own Facebook and Instagram accounts. But without a central hub to coordinate social media workflows, keeping a consistent online presence was a challenge.

## The challenge: consistent brand voice across 70+ locations

Franchisees were focused on delivering exceptional guest experiences, making it unrealistic to manually plan and publish 15–25 pieces of content each month. With dozens of independently managed accounts, the National team had limited visibility into what was being posted and whether it followed brand guidelines.

Even when HQ provided ready-to-use posts, franchisees had to download images, copy captions, and upload manually, making the process slow, error-prone, and easy to skip.

> Sked Social gave Spavia everything they needed to fix their social media workflow, without placing more burden on busy spa owners.
>
> – Spavia HQ marketing team, Franchise marketing, Spavia

**300 hrs** – saved every month

## How Sked changed Spavia's franchise marketing

Each month, the central marketing team creates a bank of 15–25 posts tailored to seasonal promotions: Mother's Day, signature facials, regional campaigns. These are uploaded to Sked, where franchisees can preview and approve them with a single click.

How the Spavia workflow runs today

### One hub. Three steps. Zero manual copy-paste.

1. HQ creates the post bank – Central marketing builds 15–25 on-brand posts each month, seasonally tuned. Uploaded to Sked with captions, assets and schedule options. (Every post starts on-brand, end-to-end.)
1. Franchisees approve in one click – Local owners preview the month on their phone or desktop, click approve, and the posts queue to their Instagram + Facebook accounts. (No downloads. No copy-paste. No brand drift.)
1. Local flavour layered on top – Franchisees schedule their own local content (team photos, boutique promos, community shout-outs) alongside the HQ bank. (Local authenticity + national consistency.)

### Spavia's favourite Sked features

- **Multi-location approvals** – HQ publishes once. Each franchisee approves to their own channels in a click.
- **Brand guardrails** – Post templates keep voice consistent across 70+ locations.
- **Central visibility** – HQ sees what's going live across every location, every week.

Spavia franchisees significantly increased post volume, with many now averaging 15–25 posts per month compared to just 5–6 previously. That consistency has directly lifted brand awareness, and made franchisees more confident to schedule their own local content.
## Results

- **70+** – franchise locations
- **15–25** – posts per month per location