# AI tools > Canonical: https://skedsocial.com/features/ai-tools Caption drafts, report commentary and reply suggestions, all tuned to your voice, pillars and audience. Smart assist learns how your brand writes, so the first draft is close instead of generic. ### What Smart assist actually does. - **5** – caption drafts in seconds - **Voice-trained** – on your voice, pillars and audience - **Every workflow** – gets a first draft ## Trained on your brand, not the whole internet. Most AI features hand you the same output everyone else gets. Smart assist works from your voice, your pillars and your audience, so a caption draft reads like your brand and a report summary sounds like your team wrote it. You still pick, edit and send. AI does the blank-page work. ### Five caption drafts, right in the composer. Ask Smart assist for captions and it returns five options tuned to your brand voice, with hashtags picked to match. Drop the one you want into the composer, tweak a line, and schedule it. The draft starts close to done instead of a blank field. ### What voice-trained AI takes off your plate. - **Captions that match your voice** – Get five caption suggestions tailored to a post in seconds, tone-matched to your brand and with hashtags already picked. Keep one, edit it, or ask for more. - **Report commentary, drafted** – Smart assist reads a period's performance and writes the insight summary in plain English, in your voice. Editable AI summaries mean the read-out is never a blank page. - **Replies in your brand voice** – Instant reply suggestions in the inbox, drafted to match how your brand actually talks. Answer faster without losing the tone. ### A first draft beats a blank box every time. **Writing everything from scratch** - Stare at an empty caption field for every single post - Rewrite the same idea five times to find the right tone - Start the monthly report commentary from nothing - Pull competitor numbers into a doc and eyeball the story **Sked Social** - Get five brand-voice caption drafts in seconds, hashtags included - Smart assist writes the report summary in your voice, ready to edit - Reply suggestions land in the inbox tuned to your brand - AI competitor analysis turns benchmark numbers into takeaways Smart assist is built in, not a bolt-on. Plan limits live on the pricing page. ### Made for teams shipping more than they can hand-write. - **Agencies** – Keep every client sounding like themselves. Smart assist drafts to each brand's voice, so junior staff produce on-brand captions and reports without a senior rewrite. - **In-house social teams** – Clear the caption backlog and the monthly report faster. The first draft arrives in your voice, so editing replaces writing from scratch. - **Global and multi-location brands** – Hold every market and location to the same brand voice, with reply suggestions and report summaries drafted from one shared voice profile. ### Smart assist runs across the whole workspace - **Scheduling** — Drop AI caption drafts straight into the composer and schedule them to every channel. - **Analytics** — Smart assist writes the report commentary and turns performance into plain-English takeaways. - **Inbox** — Reply suggestions in your brand voice land right where you manage comments and DMs. ### Can Sked's AI write social media captions in my brand voice? Yes. Sked's Smart assist returns five caption suggestions for a post in seconds, tone-matched to your brand voice with hashtags already picked. It works from your voice, pillars and audience, so drafts start close to done. You still edit and approve every caption before it schedules. - Five caption drafts per post, tuned to your brand voice - AI-written report commentary you can edit before sending - Reply suggestions in the inbox, tuned to your brand voice - You review and approve everything; nothing auto-publishes ## Questions about AI tools ### How does Sked's AI learn my brand voice? It works from your brand kit, tone of voice, pillars and audience, plus the posts you have already published. It extracts the patterns and drafts against them, so the output sounds like your brand rather than a generic template. ### How many caption options does Sked's AI give me? Writing with Sked’s AI generates one caption from your prompt, then lets you refine, regenerate, or translate it directly in the caption box. ### What can Sked's AI help me write? Captions, report commentary and inbox replies, all in your brand voice. It also drafts responses to Google Business reviews and summarises competitor performance, so most writing tasks start from a draft instead of a blank page. ### Can it reply to comments and reviews? Yes. You get instant reply suggestions in your brand voice inside the inbox, including drafts for Google Business reviews. It is handy for local, franchise and multi-location teams that need to respond fast and stay consistent. ### Does it help me read competitor performance? Yes. Smart assist analyses competitor performance and surfaces their recent wins and missed opportunities, so you get strategy takeaways rather than raw charts. ### Does Sked's AI post anything automatically? No. Smart assist drafts and suggests; you decide. Every caption, reply and report summary waits for a person to edit, approve or discard before it goes anywhere.