# Analytics
> Canonical: https://skedsocial.com/features/analytics
Cross-channel analytics, AI-written insights, and branded PDF reports that land in the inbox. The reporting end of one platform that also schedules, publishes and listens, approvals built in.
### The depth behind every report.

- **4** – levels of analysis
- **Unlimited** – data retention
- **20** – competitors benchmarked

## Outcomes, not vanity metrics.

Connect content performance to the outcomes leadership cares about. Sked Insights reports at channel, page, post and follower level, blends organic with Meta ads, and lets Smart assist draft the read-out in plain English tuned to your brand voice.

### Build the report once, then let it send itself.

Pick the accounts, pillars and date range, drop in the metrics that matter, and Smart assist writes the commentary. Save it as a template and Sked delivers a branded PDF on a weekly, monthly or custom cadence.

### Three reasons stakeholders read to the end.

- **Organic and paid in one view** – Cross-channel performance for Instagram, TikTok, Facebook and more, with Meta ads sitting alongside organic so the full picture is on one page.
- **AI-written commentary** – Smart assist reads the period's performance and drafts the insight summary in plain English, tuned to your voice. Edit it or send it as is.
- **Competitor and audience insight** – Benchmark up to 20 competitors with AI analysis, and see your audience by location, timezone, age and gender.

> **Now with Google Analytics.**
> 
> Connect a GA4 property and see how your social drives website traffic, right beside the rest of your analytics.

### Stop rebuilding the same deck every month.

**Reporting by hand**
- Export each channel's native analytics one at a time
- Paste screenshots into a slide deck and reformat it
- Write the commentary from a blank page every period
- Rebuild the whole thing from scratch next month

**Sked Social**
- Organic and Meta ads pull into one cross-channel report
- Smart assist drafts the commentary in your brand voice
- Save a template and Sked sends the branded PDF on schedule
- Share a live view-only link instead of emailing a file

Analytics is built in, not a bolt-on. Plan limits live on the pricing page.

### Reporting that fits how your team is measured.

- **Agencies** – Send every client a branded, presentation-ready report on a schedule, with commentary already drafted, so reporting stops eating billable hours.
- **In-house social teams** – Show leadership what content drove outcomes, pillar by pillar, without exporting and reformatting analytics from every network by hand.
- **Performance marketers** – See organic and Meta ads together, track engagement rate and performance by post type, and benchmark the result against competitors.

### Analytics is stronger with the rest of the workspace

- **Competition monitoring** — Track up to 20 competitors' content, engagement and posting habits alongside your own numbers.
- **Social listening** — Add sentiment and audience context so the numbers come with the story behind them.
- **AI tools** — Smart assist writes the report commentary and turns performance into next steps.

### What social media analytics does Sked provide?

Sked Insights reports at channel, page, post and follower level across Instagram, TikTok, Facebook and more, and pulls organic and Meta ads performance into one view. Smart assist drafts plain-English commentary in your brand voice, and you can export a branded PDF or share a live view-only link.

- Engagement rate, performance by post type and hashtag performance
- Instagram Reel and Story breakdowns
- Follower demographics by location, timezone, age and gender
- Competitor and industry benchmarking with AI analysis
## Questions about Analytics

### Do analytics cover both organic and paid?

Organic across every connected channel plus Meta ads analytics in the same report. Cross-channel performance, pillar-level trends, post-level detail.

### Can I schedule recurring reports?

Weekly, monthly or custom cadence. Sent straight to your inbox or your stakeholders' inbox as branded PDFs. No more manual exports on Friday afternoons.

### How far back does Sked keep my analytics data?

Your historical data never expires. Sked keeps analytics from the day you connect an account, so you can run true year-on-year comparisons instead of losing history to a 90-day cap. Track content-pillar, campaign and channel performance across any period, alongside post-level and follower-level detail in the same report.

### Does AI write the insight commentary?

Yes. Smart assist reads the period's performance and drafts the commentary in plain English, tuned to your brand voice. Edit it or send it as is, so the read-out is ready without starting from a blank page.

### Which channels does Sked analytics cover?

Sked Insights reports on Instagram, TikTok, Facebook and more, at channel, page, post and follower level. Instagram gets a deeper dive with Reel and Story breakdowns, and Meta ads sit alongside your organic numbers.

### Can I see competitor and audience data?

Yes. Benchmark up to 20 competitors with AI analysis of their content and engagement, and see your own audience broken down by location, timezone, age and gender. Both sit in the same reports as your performance data.