# Labels
> Canonical: https://skedsocial.com/features/labels
Organise every post by pillar and campaign once. Your calendar and library group by theme, reports show exactly what each theme earns, and the same labels sharpen what the AI drafts.
### What clean labels unlock.

- **Every account** – one label system
- **Per label** – engagement, clicks, conversions
- **94%** – CSAT rating
- **90s** – Average first response

## One tagging system across every account.

Create content-pillar and campaign labels once, then apply as many as a post needs across all your connected accounts. Your calendar groups by theme or goal, so you can see the shape of the plan instead of guessing at it.

### Filter the whole library down to one theme.

Labels turn a full content library into something you can slice. Pull up everything tagged to a campaign, group the calendar by pillar, or isolate a single theme to see what it is really doing, without scrolling past everything else.

### The quiet jobs labels do for you.

- **Organise by pillar and campaign** – Group posts by theme or goal with labels that work across all accounts, and apply more than one when a post pulls double duty.
- **Report per label** – Track engagement, clicks and conversions for each pillar and campaign, then compare trends across accounts or drill into a single label.
- **Label-guided drafts** – Smart assist combines your brand details with a label's description, so caption and idea suggestions land closer to the pillar you are working in.

### Stop guessing which theme actually works.

**Tracking pillars by hand**
- Keep a separate spreadsheet of which post belongs to which pillar
- Export each account's numbers and stitch them together
- Argue about which content is working on gut feel
- Start the whole exercise again next quarter

**Sked Social**
- Tag posts as you build them, across every account
- Pull performance by pillar and by campaign automatically
- Compare themes on real engagement, clicks and conversions
- Drill into one label to see exactly what it earned

Label reporting depth by plan lives on the pricing page.

### For anyone who has to prove what's working.

- **Content strategists** – See which pillars carry the plan and which are quietly underperforming, with numbers instead of hunches.
- **Agencies** – Report per campaign for each client and show, label by label, where the results came from.
- **In-house teams** – Give leadership a clean read on content-pillar performance without building a tracking sheet by hand.

### Labels make the rest of the workspace sharper

- **Analytics** — Label reporting feeds pillar and campaign performance straight into your dashboards.
- **AI tools** — Label-guided Smart assist drafts closer to the theme you are working in.
- **Ideas** — Sort your idea pool by the same pillars you report on.

### How do content labels work in Sked?

Create content-pillar and campaign labels once, then apply as many as you need to any post across every connected account. Sked groups your calendar by label and reports engagement, clicks and conversions per pillar and per campaign, so you can compare themes or drill into a single label. Labels also guide Smart assist's drafts.

- Apply multiple labels to a single post
- Report performance per pillar and per campaign
- Compare trends across accounts or drill into one label
- Labels sharpen Smart assist caption suggestions
## Questions about Labels

### What can I label?

Any post, across every connected account. Build content-pillar and campaign labels, apply as many as you need per post, and group your calendar by theme or goal.

### Can I report by label?

Yes. Track engagement, clicks and conversions per content pillar and per campaign. Compare trends across accounts or drill into a single label to see what that theme is really doing.

### Do labels help the AI write?

They do. Label-guided suggestions combine your brand details with the label's description, so caption and idea drafts land closer to the pillar you are working in.

### Can a post have more than one label?

Yes. Apply as many labels as a post needs, so a piece that serves two pillars or a campaign and a theme is counted in both when you report.

### Which plans include labels?

Labels ship on every paid plan. The depth of label-scoped reporting scales with the plan. The pricing page has the full breakdown.