# Link in bio > Canonical: https://skedsocial.com/features/link-in-bio-tool A branded landing page you control, with product tags for shoppable posts, automatic UTM tags into Google Analytics, and the Meta Pixel for retargeting the people who click through. ### A bio link that tracks like a landing page. - **Meta Pixel** – for retargeting - **Auto UTM** – into Google Analytics - **Product tags** – make posts shoppable ## Point your bio somewhere you own and can measure. Build a branded landing page with your colours and layout, and fine-tune it with custom CSS. Add product tags to make posts shoppable, send visitors straight to the right product, and track clicks, engagement and conversions the whole way through. ### Turn a post into a shoppable path to purchase. Add product tags to a feed post so the tap goes straight to the product, and route the rest of your audience through a branded Sked Link page. Automatic UTM tags and the Meta Pixel mean every click is measured and every visitor can be retargeted. ### Three things a plain link list will never give you. - **Branded, custom page** – Apply your brand colours, pick a layout, and take full control with custom CSS. The page looks like your brand, not the tool's. - **Shoppable product tags** – Add product tags to posts and send visitors straight to the item, so the path to purchase starts right in the feed. - **Tracking and retargeting** – Track clicks, engagement and conversions, tag every link into Google Analytics automatically, and add the Meta Pixel to retarget clickers. ### A measured funnel beats a wall of links. **A generic link list** - Send clicks to a page that carries someone else's branding - Guess whether the bio is actually driving anything - No Pixel, so the traffic cannot be retargeted - Rewrite the bio link by hand for every campaign **Sked Social** - A branded page with your colours, layout and custom CSS - Automatic UTM tags push every click into Google Analytics - Add the Meta Pixel and retarget clickers on Facebook and Instagram - Add product tags so posts link straight to the item Sked Link is part of the workspace, not a separate subscription. Plan limits live on the pricing page. ### Built for teams that answer to a traffic number. - **Ecommerce brands** – Make posts shoppable with product tags, send clicks straight to the product, and measure conversions from Instagram and TikTok back to the sale. - **Agencies** – Give each client a branded bio page you can track, with the Meta Pixel and UTM tags feeding their own analytics and ad accounts. - **Creators and small teams** – Run one branded page for every campaign, swap the content without editing your bio, and see which links actually get tapped. ### Sked Link works with the rest of the workspace - **Analytics** — See link clicks and conversions next to your social performance in one dashboard. - **Scheduling** — Schedule the shoppable posts and campaign updates that point people to your link. - **AI tools** — Draft the captions that drive clicks, tuned to your brand voice with Smart assist. ### Does Sked's link-in-bio work with the Meta Pixel and Google Analytics? Yes. Sked Link adds the Meta Pixel to your bio page so you can retarget everyone who clicks through on Facebook and Instagram, and it tags every link with automatic UTM parameters so clicks flow into Google Analytics. You also track clicks, engagement and conversions inside Sked, on a branded page you control for Instagram and TikTok. - Meta Pixel support for retargeting Facebook and Instagram ads - Automatic UTM tags into Google Analytics - Click, engagement and conversion tracking inside Sked - Shoppable product tags and a fully branded page ## Questions about Link in bio ### Can I add the Meta Pixel to my bio page? Yes. Add your Meta Pixel to the Sked Link page and retarget everyone who clicks through with Facebook and Instagram ads. Your bio link becomes a retargeting source, not a dead end. ### Which platforms does Sked Link work with? It is built for the bio link on Instagram and TikTok, where you only get one clickable URL. Point that link at your branded Sked Link page and route people to whatever matters this week. ### How do I track what my bio link is doing? Track clicks, engagement and conversions inside Sked, and every link is tagged with automatic UTM parameters so the traffic shows up in Google Analytics alongside the rest of your marketing. ### Can I make my posts shoppable? Yes. Add product tags to posts and send visitors straight to the product with direct shop links, so the path from feed to checkout is a couple of taps rather than a hunt. ### Can I brand the page to match my site? Yes. Apply your brand colour scheme, choose the layout, and take full control with custom CSS, so the page looks like an extension of your brand rather than a generic link list.