# Social listening > Canonical: https://skedsocial.com/features/social-listening Track brand mentions, keywords and sentiment across Instagram, Facebook, LinkedIn and TikTok, catch the conversations you are not tagged in, then share it as a one-click report with editable AI commentary. ### The signals you can actually see. - **20** – competitors tracked - **4** – networks listened to - **One click** – to a shareable report ## Listening at the level of a whole category. Watch mentions, comments, campaigns and keywords across Instagram, Facebook, LinkedIn and TikTok, and chart how sentiment moves over time. Because you name the competitors you care about, you compare against real accounts and your own numbers, not an industry average you cannot inspect. ### Watch which campaigns and keywords move sentiment. Track the hashtags, campaigns and keywords around your brand and see sentiment rise or dip beside them. Tie a swing in tone to the content type that caused it, spot which influencers are talking, and map the audience behind the numbers by country and timezone. ### Three signals most dashboards flatten into one score. - **Sentiment over time** – Read tone across all four networks and see which content types and campaigns drive positive or negative reactions, so you act before a dip becomes a trend. - **Competitors and influencers** – Track up to 20 competitors individually or as a group, and see which influencers mention your brand, without a black-box benchmark in the way. - **Audience you can map** – Break your followers down by country, city and timezone, and see which channels your ideal customers already engage on to plan the next quarter. ### Named competitors beat a generic average. **Guessing from one dashboard** - Lean on an industry average you cannot open up or question - Screenshot competitors one profile at a time - Read sentiment from a gut feel rather than the data - Pay enterprise pricing for the same rough picture **Sked Social** - Name up to 20 competitors and compare them to your own numbers - Chart sentiment over time and tie it to specific campaigns - Map your audience by city and timezone, not a vague region - Share a one-click report with editable AI commentary Plans and competitor limits live on the pricing page. ### For teams that plan around the whole category. - **Brand and comms teams** – Watch sentiment shift before a moment becomes a problem, and back your response to leadership with a chart instead of a hunch. - **Agencies** – Hand clients a category read, not just their own numbers, in a presentation-ready report you can export in one click. - **Strategists** – Map audience and competitor moves over time so the next quarter's plan is grounded in what the market is actually doing. ### Listening pairs with the rest of the workspace - **Analytics** — Put your own performance beside the sentiment and competitor picture in the same reports. - **Competition monitoring** — Go deeper on the accounts you track, from posting habits to follower growth over time. - **Reputation management** — Turn a sentiment read into replies, with Google reviews handled in the same inbox. ### What is social listening and how does Sked do it? Social listening tracks what people say about your brand and category so you can act on it. Sked monitors mentions, comments, campaigns and keywords across Instagram, Facebook, LinkedIn and TikTok, charts sentiment over time, tracks up to 20 named competitors, and maps your audience by location, then shares it as a one-click report. - Covers Instagram, Facebook, LinkedIn and TikTok - Sentiment charted over time, tied to campaigns and content types - Up to 20 named competitors, tracked individually or as a group - Audience mapped by country, city and timezone ## Questions about Social listening ### How many competitors can I track? Up to 20 competitors, tracked individually or grouped for a category view you compare against your own numbers. The count included scales with your plan; the pricing page shows what each tier covers. ### Which platforms does listening cover? Sked monitors mentions, comments, campaigns and keywords across Instagram, Facebook, LinkedIn and TikTok, and charts sentiment over time on those channels. It is your own and your competitors' owned social presence, not the open web. ### How does sentiment tracking work? Sked reads the tone of mentions and comments and charts how sentiment moves over time, so you can tie a rise or dip to the campaign or content type that caused it, rather than reading a single black-box score. ### Can I see where my audience is? Yes. Audience analytics break your followers down by country, city and timezone, and show which channels your ideal customers already engage on, so you can plan posting times and channel mix around real data. ### Does listening handle reviews too? Sentiment and mentions live in listening. Responding to Google Business reviews lives in reputation management, which shares the same inbox, so the read on tone and the replies happen in one workspace. ### Which plans include social listening? Listening and competitor tracking are included from the higher tiers, with the number of competitors scaling up as you go. The pricing page shows exactly what each plan covers so you can match it to your needs.