On social media, it seems like trends swoop in and then swoop right back out before you can even figure out what’s happening. But, one thing that’s held strong for a while now? The use

With the rise of influencer marketing and the successful results it can deliver brands, there’s no denying that it can be a worthwhile investment when executed well. However, influencer marketing ROI (return on investment) remains

Another day, another awesome new social media feature you need to know about. That’s right—after hinting at it for months, the Instagram Nametag feature was officially launched for all users in early October 2018. Before

Would you visit a hairdresser who had a really awful haircut? Would you hand over your hard-earned money to a mechanic whose own car would never start? Would you trust a dentist with really terrible

What are the most cringeworthy Instagram fails from brands? How should you not treat customers online? To answer these questions, we’ve compiled a list of some of the most controversial Instagram campaigns. Learn from these

Instagram has 800 million active users around the world! So it’s no surprise that a lot of businesses use it to attract potential customers. The problem is, attracting followers is a lot harder than it

You’ve been marketing your brand on Instagram for a while now, and you’re confident that you have the basics covered. You’ve mapped out a cohesive Instagram marketing strategy to ensure that your efforts are actually

How to Utilize Instagram Video Marketing to Grow Your Business Moving image is fast becoming the more eye-catching format for Instagram content. Who would settle for a static image when Instagram marketers can upload videos

Calling all social media managers: With the new year here, it’s time to get your thinking caps on to build an Instagram marketing strategy that will help you to your brand, grow a committed following

 Selfies, staged images, and perspective shots, how does one choose? With a variety of options out there for your brand to choose from; creating, sharing and, selecting the right content for your brand can be a