# The 2026 brand voice playbook
> Canonical: https://skedsocial.com/resources/brand-voice-ebook  
> Last updated: 2026-02-18
How to document your brand voice so your team (and your AI) can actually use it consistently.
Most brand voice docs are ten pages of adjectives nobody uses. This playbook is the shorter version, the one your team actually references and the one Smart assist can train on.

## Step 1: pick three voice attributes and commit

Three attributes, no more. Each one gets a do/don't pair. 'Plain: we say pricing, not commercial engagement.' That kind of specificity. Vague voice docs produce vague copy.

## Step 2: write five sample posts per attribute

Real examples beat abstract descriptions. Five on-voice sample posts per attribute gives you fifteen reference posts. That's the training set that actually anchors the tone.

## Step 3: build an anti-list

What you don't say matters as much as what you do. Ban specific clichés in your voice doc. Name the patterns your team should avoid, from vague platform promises to overused growth language. Anti-lists stop drift.

## Step 4: let AI learn it

A documented voice isn't just for human copywriters. Sked's Smart assist trains on your Brand Kit (voice attributes, sample posts, anti-list) and drafts content in your voice from the first caption. Ebook includes the template.