Fyre Festival Influencer Marketing Debacle

The Fyre Festival Debacle: Should Social Media Influencers Be Accountable for What They Promote?

Not for the first time, the Fyre Festival recently found itself splashed across the headlines — but this time, it was for all the wrong reasons. The campaign promoting the “can’t-miss event of 2017” began with star-studded endorsements

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Why It Pays for Brands to Be Strange and Sassy on Social

Rule of thumb: Be sassy, but keep it classy. When connecting on social, it pays for brands to retain identity with an edge — but how much is ‘too much’ and when does toeing the line

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Social Media Statistics For 2019

50 Social Media Statistics to Guide Social Media Managers Into 2019

“Tell us why we shouldn’t cut your budget.” That might be the single most intimidating sentence any employee can be asked. But given the increased relevance of social media in business and advertising, it doesn’t

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How to Tag Products on Instagram - Schedugram

Product Tagging on Instagram: A Step-By-Step Guide

How To Tag Products on Instagram Using Sked Social Thanks to Instagram’s new product tagging functionality, there’s even more room to bring fresh revenue to your business! With Instagram currently being the fastest growing social

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Instagram Strategy: Best Agency Instagram Accounts

12 Aesthetic Instagram Agency Accounts

Would you visit a hairdresser who had a really awful haircut? Would you hand over your hard-earned money to a mechanic whose own car would never start? Would you trust a dentist with really terrible

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How To Manage Instagram For Your Clients In 30 Minutes Or Less With A Single Tool

When you manage Instagram accounts for clients, time is not on your side. You’re caught up in a whirlwind of tasks. It’s your responsibility to communicate your client’s brand and craft compelling copy. Then there’s

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How to Create an Instagram Aesthetic for Your Brand: A Step-By-Step-Guide

If it’s your first year on Instagram, you’re probably wondering how you can create an Insta-worthy feed that attracts a lot of people. After all, the more people that follow you, the more customers you

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The Anatomy of a Perfect Instagram Business Bio: A Complete Guide

On Instagram, you’re given a small space to explain your business—the Instagram Business bio. This section should accurately describe your business, personality, and purpose. If it’s too vague and unclear, chances are, customers won’t check

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Instagram Confirms: ‘Shadowbanning’ Was Always Bullshit

Back in April 2017, everyone in the Instagram ecosystem got up in a hizzy about an apparent “shadow ban” that accounts were allegedly seeing. People love the idea that Facebook or Instagram are out to

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Woman-wearing-sunglasses-shopping-instagram-marketing-strategy

9 Brands Nailing their Instagram Marketing Strategy [Must Read and Apply]

9 Instagram Marketing Strategies for Sustainable Growth How do you create an Instagram marketing strategy that gets your business noticed by a LOT of people? If you’re an agency or a brand, and this is

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Instagram Makes it Even Easier to Build Meaningful Relationships with Your Followers

This week, Facebook is hosting its annual F8 conference, an event where they roll out changes to their apps and invite the community to try out new cutting edge features. As usual, we’re following all

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How to Schedule Image and Video Instagram Stories with Sked

How to Schedule Image and Video Instagram Stories with Sked

About a year ago, we launched our beta of Instagram Story scheduling (adding video, as well as image scheduling). Since then, we’ve posted thousands of Instagram stories — and based on your feedback, added the

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7 Clever Ways to Use Links in Your Instagram Bio

If people were going to air just one grievance about Instagram, it would likely be this: You can only use clickable links in your Instagram bio. As you know, individual Instagram posts don’t allow for

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Instagram Fails? 17 Controversial Insta Moments from Brands

What are the most cringeworthy Instagram fails from brands? How should you not treat customers online? To answer these questions, we’ve compiled a list of some of the most controversial Instagram campaigns. Learn from these

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How to Become a Master of the Instagram Loop Giveaway

There’s a never-ending debate regarding the Instagram loop giveaway. Should you offer rewards to users in exchange for following your account? Is this how you should build your audience? Are giveaways good for your account

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Instagram Influencer Marketing

Instagram Influencer Marketing: How to Do it Right

You’ve been marketing your brand on Instagram for a while now, and you’re confident that you have the basics covered. You’ve mapped out a cohesive Instagram marketing strategy to ensure that your efforts are actually

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How to Post To Instagram From Your Computer

Instagram is a mobile app. But how do you access Instagram without a phone? You’re supposed to download it from the App Store or Google Play. After which, you’ll upload photos and videos from your

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