Social Media Storytelling

10 Brands Leveraging Social Media Storytelling To Boost Engagement And Sales

In the grand scheme of things, social media hasn’t been around for very long. But, there’s no denying that it has evolved leaps and bounds in that relatively short amount of time. When social media

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Fyre Festival Influencer Marketing Debacle

The Fyre Festival Debacle: Should Social Media Influencers Be Accountable for What They Promote?

Not for the first time, the Fyre Festival recently found itself splashed across the headlines — but this time, it was for all the wrong reasons. The campaign promoting the “can’t-miss event of 2017” began with star-studded endorsements

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Why It Pays for Brands to Be Strange and Sassy on Social

Rule of thumb: Be sassy, but keep it classy. When connecting on social, it pays for brands to retain identity with an edge — but how much is ‘too much’ and when does toeing the line

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Social Media Holidays 2019 - Sked Social

Top Social Media Holidays 2019 and Industry Hashtags

No matter what day it is, there’s always something to be celebrated across social media. Whether that’s Pizza Day, Puppy Day or even Telephone Day, the internet is always celebrating. A quick login to Twitter

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Social Media Posting Schedule - Sked Social

How To Create A Social Media Posting Schedule That Increases Your ROI

Not everyone likes schedules; they require discipline and can often feel uncreative, but having a social media posting schedule can actually inspire creativity while saving you time and guesswork. When you only post one link

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Glossier Social Media Strategy - Sked Social

Glossier Marketing Strategy: How The Brand Took Social Media To The Next Level

Ask a room full of marketing experts to name one brand that they think does social media right, and someone is sure to mention this one: Glossier. The beauty brand was started in 2014 by

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Choosing Social Media Channels - Sked Social

The Ultimate Guide To Choosing The Best Social Media Channels For Your Business

Navigating the seas of social media is often a confusing and cluttered journey. With so many social media networks to choose from, you’re probably overwhelmed by choice or drowning in the responsibilities that each channel

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Burberry Social Media Strategy

Social Media Strategy: Rebranding Heritage At Burberry

Classic, elegant and quintessentially British, Burberry’s latest reinvention made many take notice thanks to a powerful social media strategy. In 2018, after years of slumping sales, the iconic British fashion label waved goodbye to its

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