# Social media tools for small businesses > Canonical: https://skedsocial.com/social-media-tools-for-small-business Compare the best social media tools for small businesses on entry price, scheduling speed, and ease of use. Ranked, with where each beats Sked. Small teams usually start on Basic or Grow, where Sked's Instagram-first heritage shows: grid preview, first-comment scheduling, and best-time posting are built in, and support is a recurring highlight in community threads. Plans are sized by seats, with one on Basic, three on Grow, and six on Accelerate, so you only pay for the team you actually have. ## What small businesses teams need - Budget sensitivity - Learning curve / time - Wants Instagram-first simplicity ## Tools ranked for small businesses 1. Later — from $19/mo: Instagram-first visual planner; per-social-set pricing Strengths: No-login approval links, Standard analytics, Social listening. 2. Buffer — from $5/mo: Simple, well-priced publishing; light on depth Strengths: Standard analytics, Unified inbox, Link in bio. 3. Metricool — from $20/mo: All-in-one analytics-and-ads value tool with a free plan and an MCP connector; ceiling for agency approval workflows Strengths: No-login approval links, Advanced analytics, Unified inbox. 4. Planoly — from $14/mo: Instagram-first visual planner and link-in-bio commerce tool for creators and small teams. Strengths: Basic analytics, Unified inbox, Link in bio. 5. Publer — from $5/mo: Affordable scheduler with bulk and AI features Strengths: Client-login approvals, Standard analytics, Link in bio. 6. Tailwind — from $12/mo: Pinterest-only scheduling, SEO, and engagement suite, sold as mix-and-match products Strengths: Standard analytics, Social listening, AI captions. 7. Sked Social (Sked): Approvals, Instagram-first scheduling and real analytics for agencies and social teams, without enterprise pricing. Strengths: Kanban approval board, Advanced analytics, Social listening. 8. Loomly — from $49/mo: Content calendar with built-in approval; limited analytics Strengths: Client-login approvals, Basic analytics, Social listening. 9. HeyOrca — from $50/mo: HeyOrca is an agency-focused social media management platform built around unlimited-seat, per-calendar pricing and a no-login client approval workflow, with reporting, inbox, and listening sold as add-on modules on its Basic tier. Strengths: No-login approval links, Standard analytics, Link in bio. 10. Rella — from $24/mo: Rella is project-management software for social media teams, pairing a content calendar and Kanban approvals with an AI assistant called Ella, billed per seat. Strengths: Client-login approvals, Standard analytics, Unified inbox. 11. SocialBee — from $29/mo: SocialBee is an AI-powered social media scheduler built around content categories and evergreen recycling, with an agentic Copilot that drafts a full content plan, tiered from solopreneurs up to agencies. Strengths: Client-login approvals, Standard analytics, Unified inbox. 12. CoSchedule — from $19/mo: AI-powered marketing calendar with social scheduling Strengths: Client-login approvals, Basic analytics, Unified inbox. 13. Statusbrew — from $89/mo: Statusbrew is an all-in-one social media management suite built around a unified engagement inbox, 250+ metric reporting, and agency-focused per-client pricing. Strengths: Client-login approvals, Advanced analytics, Social listening. 14. SocialPilot — from $17/mo: SocialPilot is an affordable, profile-based social media management platform aimed at agencies and multi-account brands, with AI content generation, tiered approval workflows, and white-label reporting. Strengths: Client-login approvals, Advanced analytics, Unified inbox. 15. Vista Social — from $63/mo: Vista Social is an all-in-one social media suite that combines scheduling, engagement, social listening, and review management with brand-trained AI, sold per seat with per-profile scaling and a white-label agency tier. Strengths: Client-login approvals, Standard analytics, Social listening. 16. Zoho Social — from $10/mo: Zoho Social is the social media management tool inside Zoho's wider SaaS suite, built around unified publishing, monitoring, and deep Zoho CRM and Desk integration at low per-brand pricing. Strengths: Client-login approvals, Standard analytics, Social listening. 17. Kontentino — from $59/mo: Kontentino is a collaboration-first social media management platform built around internal and client approval workflows, with on-brand AI content generation and a multi-market Global Content Manager for larger teams. Strengths: Client-login approvals, Standard analytics, AI captions. 18. Meta Business Suite: Meta Business Suite is Meta's free, first-party console for managing Facebook Pages and Instagram accounts, covering posting and scheduling, a unified inbox across Facebook, Instagram and Messenger, and native ads and insights. Strengths: Standard analytics, Unified inbox. 19. Planable — from $33/mo: Approval-first collaboration tool; requires client login Strengths: Client-login approvals, Basic analytics, Unified inbox. 20. Hootsuite — from $99/mo: Enterprise-scale social suite; broad but heavy and pricey Strengths: No-login approval links, Standard analytics, Social listening. 21. Cloud Campaign — from $41/mo: Cloud Campaign is a white-label social media management platform built for agencies and franchises to run and rebrand client social programs at scale. Strengths: Client-login approvals, Advanced analytics, Unified inbox. 22. Oktopost — from $667/mo: Oktopost is a B2B-only social media platform built around LinkedIn, employee advocacy, and connecting social activity to pipeline, sold on annual enterprise contracts from $8,000 a year. Strengths: No-login approval links, Standard analytics, Social listening. 23. Iconosquare — from $39/mo: Iconosquare is an analytics-first social media management platform built around reporting depth, competitor benchmarking, and white-label client reports. Strengths: Client-login approvals, Advanced analytics, Social listening. 24. Agorapulse — from $79/mo: Inbox-strong agency tool with white-label leanings Strengths: No-login approval links, Standard analytics, Social listening. 25. Sprout Social — from $79/mo: Premium suite with deep analytics & listening; expensive Strengths: No-login approval links, Advanced analytics, Social listening. 26. Sendible — from $29/mo: Agency-focused suite with strong white-label Strengths: Client-login approvals, Standard analytics, Unified inbox.