# For franchises > Canonical: https://skedsocial.com/solutions/franchises Franchise social media marketing that holds the brand line without micromanaging. Head office sets the guardrails, each franchisee posts for their own territory. ## Franchisees own their businesses. Guidelines are a request, not an order. Franchise social media management software holds the brand line across every location, through shared asset libraries, opt-in content templates and per-franchisee approvals. ### Three things a franchise network needs that a scheduler doesn't have. - **Assets franchisees actually use** – A shared library of approved, ready-to-post content. Offered, not mandated, which is why it gets used. - **Approvals that respect ownership** – Review before publish, switched on per franchisee or territory. Tight where you need it, hands-off where you don't. - **Network-wide visibility** – See which locations are posting and which have gone quiet, before a franchisee's feed goes three months cold. ## Lock everything down and it backfires. Franchisees who feel managed stop posting, and a silent location hurts the brand more than an imperfect one. Make the on-brand post the easy one, and compliance follows. Built for franchise networks ### Brand control that doesn't feel like control. - **You can ask a franchisee. You can't make them.** – Franchisees own their business, so brand guidelines are a request, not an instruction. Locked templates get ignored, unmanaged posting dilutes the brand, and head office ends up chasing individual locations over individual posts. - Guidelines get read once, then filed - Rigid templates feel wrong posted from a local shopfront - Head office becomes the enforcer by default - **Make the on-brand option the easy one.** – Pre-approved posts land in each franchisee's workspace with local details already merged. They add a photo, they publish. Brand-locked elements stay locked, and approvals switch on only where a territory needs them. - Editable local zones inside locked brand templates - Trading hours, address and offers merged per location - Approvals configurable per franchisee, not network-wide - **Franchisees post more, and post on brand.** – When staying on brand takes less effort than going off it, compliance stops being a conversation. Head office spends its time on campaigns instead of corrections, and the network's feeds start looking like one brand again. - Posting cadence and brand consistency rise together - Fewer escalations between head office and locations - New franchisees onboard without a training session - **Editable + locked zones** – Head office ships templates with editable copy and locked brand elements. Franchisees localise; the brand survives. - **Local details auto-merged** – Each location's hours, address and current offers drop into templates automatically. No copy-paste, no typos. - **Per-franchisee accounts** – Every franchisee gets their own workspace. They see theirs, head office sees the network. - **Optional approval per franchisee** – Turn review on for a new franchisee, off for one who's earned it. Set per location, not network-wide. - **Roll-up and drill-down reporting** – Network performance at a glance, any single territory one click deeper. - **Google Business Profile per location** – Per-location keyword insights so each franchisee shows up in their own local search, not just the brand's. Approvals that respect ownership ### Drag a franchisee's post from review to approved. Every location's pending posts on one board. Drag across to approve, comment to send back. No inbox, no spreadsheet, no chasing. Trusted by franchise & multi-location brands ### The franchisor-franchisee layer a scheduler skips. **A plain scheduler** - One flat account - Posts publish straight away - One combined report - One locked template for every location **Sked Social** - Multi-level permissions: head office and per-franchisee roles - A review step, set per location - Reporting rolls up network-wide, drills into any territory - Editable local zones inside locked templates ### Best social media management software for franchises? Sked Social is franchise social media management software built for the franchisor and franchisee split. Head office ships shared brand asset libraries and opt-in templates, and each franchisee posts for their own territory. Approvals switch on per location, and reporting rolls up across the network or drills into any single location. - Shared brand asset libraries and opt-in content templates - Each franchisee posts for their own territory - Approvals switch on per location, not network-wide - Reporting rolls up network-wide, drills into any territory ## Questions about Sked for franchises ### What's the difference between franchise social media software and a regular scheduler? It adds the franchisor-franchisee layer: multi-level permissions, an approval step before publishing, and reporting rolled up per location. ### Can franchisees still post their own content? Yes. Franchisees publish content for their local market inside brand guardrails, while head office keeps visibility and approval control. ### Can approvals be turned on for some franchisees and off for others? Yes. Approval is set per location, so a new franchisee posts through review while an established one publishes directly. ### Do franchisees or head office pay for the software? Both models are common: head office buys centrally and rolls locations in, or franchisees subscribe individually against a corporate standard. ### Can we report on the whole network and on single territories? Yes. Reporting rolls up across every location for network performance and drills down to any single territory. Reports auto-send weekly.