# For hotels > Canonical: https://skedsocial.com/solutions/hotels Social media management for hotels, chosen by IHG, Accor and thousands of independent hoteliers. Manage every property, every language and every season from one connected workspace. ### Trusted by the brands on the signage. - **10,000+** – marketers on Sked - **94%** – CSAT rating - **90s** – Average first response - **SOC 2** – Type 2 certified ## Hotel social has a structural problem no scheduler solves. Social media management for hotels lets one team run every property from one workspace, scheduling seasonal campaigns in multiple languages while each property keeps its local storytelling. ### Three places central brand teams need control. - **Per-property accounts** – Separate accounts per hotel. Central brand team oversees. Local teams post in-language without translation bottlenecks. - **Reputation + reviews in one inbox** – Unified inbox for Instagram DMs, Facebook comments, Google Business reviews. Respond fast, stay on-brand. - **Campaign-level reporting** – Track seasonal pushes, guest-experience campaigns, and OTA-aligned posts with custom reports. Sent, not exported. ### Two properties, two legacy-tool pain points. **Hootsuite** - Per-seat pricing balloons across 20+ hotels. - No unified inbox for Google Business reviews. - Advanced reporting gated behind highest tier. - Approvals are a rigid chain, not a review matrix. **Sked Social** - Per-plan pricing, predictable at group scale. - Unified inbox for Instagram, Facebook, Google Business. - Campaign-level custom reports on every paid plan. - Approval chains configurable per brand or region. Hotel groups who switched from Hootsuite in 2025 consolidated 20+ properties inside 30 days. ## From group brand kits to guest storytelling. Central comms defines the brand. Property-level teams tell the local stories that turn bookings into loyalty. Sked is the workspace where those two things don't fight each other. Built for hospitality groups ### One brand, every property, on every channel. - **One brand, fifty properties, no consistency.** – Corporate sets the brand. Each property runs its own social. The result: fifty different versions of the brand voice, on fifty different posting cadences, with fifty different content qualities. - Some properties post weekly, others monthly - Property managers improvise without brand guardrails - Guests notice the inconsistency - **A central library every property can pull from.** – Corporate stocks an approved library: hero shots, room imagery, seasonal campaigns, voice templates. Each property publishes from the library to its local feed, with local touches but central guardrails. - Asset library with usage rights tagged - Per-property scheduling with central oversight - Property-level analytics rolled up to corporate - **Local properties post locally, on brand, every time.** – Property managers move quickly because the assets are ready. Corporate sleeps better because the brand stays intact. Guests see one consistent hotel brand across every channel they touch. - 50+ properties under one workspace at one client - Property post cadence up 3x - Brand consistency score 95% across audited properties ### Central brand, local property, both protected. - **Central asset library** – Approved hero shots, room imagery and seasonal campaigns: stocked by corporate, available to every property. - **Per-property scheduling** – Each property has its own queue. Local managers post on local cadence. Corporate sees the rolled-up calendar. - **Brand-locked templates** – Hero layout, fonts, colours locked. Property managers swap photos and local copy. Guardrails do the rest. - **Per-property analytics** – Engagement by property, channel, season. Roll-ups for corporate. Per-property dashboards for local marketing. - **Local inbox + reviews** – Each property's inbox + Google reviews flow in separately. Local reply, central oversight. - **Brand-consistency scoring** – Sked flags posts that drift from brand templates. Quarterly consistency reports per property. - **Asset library integrations** – Pull content from local photographers directly into your media library: Frontify, Dropbox, and Zapier connect without code. No lost photos, no manual uploads, no email chains from the properties. - **Paid campaign ROI to bookings** – Track which paid social campaigns convert to direct bookings. Per-campaign metrics show cost-per-conversion alongside organic performance, so you know which spend actually fills rooms. See it in Sked ### Every property, every season, one calendar. Plan and schedule across every property and channel from a single workspace: the central brand team sets the calendar, each property fills its local slots. Hospitality brands on Sked > Possibly the biggest game-changer is Sked's approvals flow. My clients have been on a tour of approvals processes with me and we all agree, Sked's approvals process is the most user-friendly and best for team collaboration. > > – Jenessa S. > Sked has been fantastic for our company in managing our SM and Google presence. It has also reduced our time spent with manual processes, allowing us to serve our clients better and giving them more value so we can keep our fees conservative and put our focus on high-value business development opportunities. > > – Sarah P. > Sked Social is an excellent social media management tool that has greatly simplified the process of scheduling and managing content across multiple platforms. > > – Conor B. ### Best social media management tool for hotels? Sked Social is social media management software for hotels. One team runs every property's accounts from one workspace, scheduling seasonal campaigns in multiple languages while each property keeps its own local storytelling. Chosen by IHG, Accor, and thousands of independent hoteliers, Sked Social manages every property, every language, and every season. - One team runs every property's accounts from one workspace - Schedule seasonal campaigns in multiple languages - Head office sets templates and calendar; each property adds its own content - Optional approval before publishing ## Questions about Sked for hotels ### Can I run multiple properties from one workspace? Yes. Per-property workspaces sharing brand assets. Each hotel publishes on-brand without losing local flavor. Group-level reporting rolls up across all properties. ### How does Sked Social handle UGC from guests? Pull mentioned content with permission requests built-in. Tag and label by property, season, room category. Re-share to your feed with attribution. UGC at scale without legal headaches. ### Can I tie posts to booking-engine data? There's no native PMS integration, but you can connect your PMS through Zapier to trigger campaigns by occupancy, season, or weekend booking pattern. Post the right room type when bookings are soft. ### Does Sked Social support multi-language posts? Yes. AI tone-locked translations across multiple languages. Same campaign, native voice per market. Captions, replies, scheduled in the right language for the right audience. ### Are reviews managed alongside social? Yes. Google Business reviews surface in the same Inbox as social mentions and DMs. Reply with brand-tone-locked AI suggestions. Sentiment-tracked weekly so reputation issues surface early. ### How do we manage social media for hotels in different languages? Schedule per property in the language that property posts in, from one workspace. Each property's account keeps its own voice and language while the campaign calendar stays shared.