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10 AI prompts for brand story posts

Origin stories, customer heroes and the calls you got wrong. Prompts that make your brand sound like people.

These are filled in for a made-up coffee brand. Build yours below to swap in your own details.

  1. 01Origin story carousel

    Turn the moment you saw a broken problem into a 7-slide carousel.

    You are a senior brand storyteller for Little Lantern Coffee. Write a 7-slide Instagram carousel script about the moment we realised something in specialty coffee was broken: most people had never tasted properly fresh coffee at home. Explain why we decided to fix it. Make it conversational and clear, and write it for people who make coffee at home. Add a short caption with a hook and a call to save the post.

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  2. 02Founder or leader intro

    A first-person intro post: who you are, what you do and what you believe.

    Act as a LinkedIn ghostwriter for the founder of Little Lantern Coffee. Write a first-person post that introduces who I am, what Little Lantern Coffee does, and the 3 core beliefs that guide how we work. Tone: confident, down to earth, slightly rebellious. Maximum 230 words. Use only what I tell you about myself and leave [brackets] for anything you don't know.

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  3. 03If we started today

    Share the exact plan you would follow if you had to rebuild from zero.

    Write a LinkedIn post for other small business owners: 'If we had to rebuild our social media presence from zero in 90 days, here's exactly what we'd do.' Include a 5-step plan and invite readers to comment with their own non-negotiables.

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  4. 04Behind-the-scenes day in the life

    A scene-by-scene video script following one person on your team.

    Write a script for a 45 to 60 second TikTok video showing a day in the life of our head roaster at Little Lantern Coffee. Give scene-by-scene ideas with on-screen text and voiceover lines. Write it for people who make coffee at home.

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  5. 05Values in action story

    The time you chose a value over a quick win, and what it cost you.

    Write a story post about a real decision at Little Lantern Coffee where we chose quality over speed even though it cost us in the short term. Format it for LinkedIn with a strong hook and a clear lesson. Leave [brackets] where I need to add the real details.

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  6. 06We were wrong about our audience

    Admit an assumption about your audience that the data proved false.

    Write a LinkedIn post titled 'We were wrong about our audience.' Explain a big assumption Little Lantern Coffee had about people who make coffee at home that turned out to be false, what data proved it, and how we changed our approach. Use only facts I give you and leave [brackets] for the numbers.

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  7. 07Customer hero story

    A carousel where your customer is the hero, not you.

    Write a 6-slide Instagram carousel where the hero is our customer, not Little Lantern Coffee. They're an office manager struggling with a team running on bad instant coffee. Show their before, the turning point and their after. End with a soft call to learn more. Leave [brackets] for real names, quotes and numbers.

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  8. 08Internal change story

    How you changed the way you work, told through impact, not tools.

    You are a content strategist. Draft a LinkedIn post telling the story of how Little Lantern Coffee changed the way we handle planning and approving our social posts. Focus on what it changed for our strategy, our team and our results, not the tools. Leave [brackets] where I need to add the real details.

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  9. 09Most surprising win

    The campaign that worked better than anyone expected, and why.

    Write an engaging LinkedIn story post about the most unexpectedly successful campaign Little Lantern Coffee ran last year. Include our hypothesis, what we tested, what surprised us in the results and what we changed afterwards. Use only numbers I give you and leave [brackets] where they go.

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  10. 10Brand belief manifesto

    Ten bold, quotable beliefs about your field.

    Write a punchy 10-point 'This is what we believe about brewing better coffee at home' manifesto for Little Lantern Coffee on Instagram. Tone: expert, bold, no fluff. Each point should work as a standalone quote.

    Use this prompt

Build your prompt

1What's this post for?

Show the people and decisions behind your brand. Pick one. You can switch any time.

2Where will it go?

Your prompt

10 prompts for this goal.

We were wrong about our audienceBrand story

Add your brand name to fill this in.

Write a LinkedIn post titled 'We were wrong about our audience.' Explain a big assumption [your brand] had about [your audience] that turned out to be false, what data proved it, and how we changed our approach. Use only facts I give you and leave [brackets] for the numbers.

Paste it into ChatGPT, Gemini or your AI tool of choice. Anything in [brackets] is yours to fill in.

Some prompts change to fit your business.

Be specific. "New parents in Brisbane" beats "everyone".

Get all 50 for your brand

Every prompt filled in for your audience on LinkedIn, plus 3 post ideas written for you. Free.

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FAQ

Is it free?

Yes. Build and copy as many prompts as you like, no email needed. Your pack of 50 prompts, 3 AI post ideas and shareable boards are free too. We ask for an email so you can come back to them.

Which AI tools do the prompts work with?

ChatGPT, Gemini, Claude and most other AI writing tools. The prompts are plain text, so they work anywhere you can paste.

What's in the pack?

All 50 prompts across five goals, filled in with your brand, audience and platform. You also get 3 post ideas written by AI from your first prompt. It comes as a private web page with copy buttons, plus a PDF to keep.

Why do you want a work email?

Your pack and a few short follow-ups on using it go to that address, so it helps if it's the one you plan content from. A personal address works too.

Where do the prompts come from?

From Gabby Torres-Soler's guide, "Steal this: 50 AI content prompts", on the Sked Social blog. We rewrote each one so it fills in for your business, whether you run an agency, a venue or a creator account.

Will AI write my posts for me?

It writes a first draft. Each prompt sets the audience, format and tone, and prompts that need real numbers or quotes leave [brackets] for you to fill in. Read and fact-check before you post.

What happens to my details?

We keep your inputs so your pack and boards keep working. Packs, profiles and boards are deleted after 90 days without a visit. Boards you publish are public, so only add what you're happy to share.

Can I use these prompts in Sked Social?

Yes. Save the best results in Sked Ideas, sort them by content pillar, and turn the keepers into scheduled posts in one click. Try Sked Social free for 14 days, no credit card needed.

When the ideas pile up

Keep every idea in one place

Sked Ideas holds every idea in one pool, sorted by content pillar, so you can see if your plan leans on one theme. When an idea's ready, one click turns it into a scheduled post with its caption and assets attached.

Try Sked Social free See how Sked Ideas works

14-day free trial. No credit card needed.

Sked Ideas in Sked Social: a scratchpad of post ideas beside a board of planned and scheduled campaign posts, with Plan, Draft and Schedule controls.

Make these prompts yours

Add your brand and audience and every prompt fills itself in.

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