Free tool from Sked Social
AI prompts for social media, filled in for your brand
Generic prompts get generic posts. Tell us your brand, your audience and where you post, and get a prompt you can paste straight into ChatGPT, Gemini or any AI tool. Build as many as you like. No email needed.
Based on Gabby Torres-Soler's guide, "Steal this: 50 AI content prompts".
Build your prompt
Your prompt
10 prompts for this goal.
The old way skitShort-form video
Add your brand name to fill this in.
Paste it into ChatGPT, Gemini or your AI tool of choice. Anything in [brackets] is yours to fill in.
Some prompts change to fit your business.
Be specific. "New parents in Brisbane" beats "everyone".
Fill these in, or leave the brackets and edit them in your AI tool.
Three or four words is plenty.
The themes you post about most.
Get all 50 for your brand
Every prompt filled in for your audience on TikTok, plus 3 post ideas written for you. Free.
How it works
Pick a goal and a platform. Brand story, authority, engagement, conversion or short-form video, for Instagram, LinkedIn, TikTok, Facebook or YouTube Shorts.
Tell it about your brand. Your brand name, who you're talking to and what kind of business you run. Add your brand voice and content pillars if you like.
Copy, paste, post. Paste the prompt into your AI tool and edit what comes back. Want all 50 filled in for your brand? Add your email and we'll send them over.
50 prompts, five goals
Every prompt does one job. Pick the goal that matters this week.
Brand story
Origin stories, customer heroes and the calls you got wrong. Prompts that make your brand sound like people.
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01 Origin story carousel Turn the moment you saw a broken problem into a 7-slide carousel.
You are a senior brand storyteller for [your brand]. Write a 7-slide [your platform] carousel script about the moment we realised something in [your industry] was broken: [the problem]. Explain why we decided to fix it. Make it conversational and clear, and write it for [your audience]. Add a short caption with a hook and a call to save the post.
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02 Founder or leader intro A first-person intro post: who you are, what you do and what you believe.
Act as a [your platform] ghostwriter for the founder of [your brand]. Write a first-person post that introduces who I am, what [your brand] does, and the 3 core beliefs that guide how we work. Tone: confident, down to earth, slightly rebellious. Maximum 230 words. Use only what I tell you about myself and leave [brackets] for anything you don't know.
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03 If we started today Share the exact plan you would follow if you had to rebuild from zero.
Write a [your platform] post for [your audience]: 'If we had to rebuild [your topic] from zero in 90 days, here's exactly what we'd do.' Include a 5-step plan and invite readers to comment with their own non-negotiables.
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04 Behind-the-scenes day in the life A scene-by-scene video script following one person on your team.
Write a script for a 45 to 60 second [your platform] video showing a day in the life of our [role] at [your brand]. Give scene-by-scene ideas with on-screen text and voiceover lines. Write it for [your audience].
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05 Values in action story The time you chose a value over a quick win, and what it cost you.
Write a story post about a real decision at [your brand] where we chose [the value] even though it cost us in the short term. Format it for [your platform] with a strong hook and a clear lesson. Leave [brackets] where I need to add the real details.
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06 We were wrong about our audience Admit an assumption about your audience that the data proved false.
Write a [your platform] post titled 'We were wrong about our audience.' Explain a big assumption [your brand] had about [your audience] that turned out to be false, what data proved it, and how we changed our approach. Use only facts I give you and leave [brackets] for the numbers.
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07 Customer hero story A carousel where your customer is the hero, not you.
Write a 6-slide [your platform] carousel where the hero is our customer, not [your brand]. They're a [role] struggling with [the problem]. Show their before, the turning point and their after. End with a soft call to learn more. Leave [brackets] for real names, quotes and numbers.
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08 Internal change story How you changed the way you work, told through impact, not tools.
You are a content strategist. Draft a [your platform] post telling the story of how [your brand] changed the way we handle [the workflow]. Focus on what it changed for our strategy, our team and our results, not the tools. Leave [brackets] where I need to add the real details.
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09 Most surprising win The campaign that worked better than anyone expected, and why.
Write an engaging [your platform] story post about the most unexpectedly successful campaign [your brand] ran last year. Include our hypothesis, what we tested, what surprised us in the results and what we changed afterwards. Use only numbers I give you and leave [brackets] where they go.
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10 Brand belief manifesto Ten bold, quotable beliefs about your field.
Write a punchy 10-point 'This is what we believe about [your topic]' manifesto for [your brand] on [your platform]. Tone: expert, bold, no fluff. Each point should work as a standalone quote.
Engagement
Polls, debates and fill-in-the-blanks. Prompts built to start conversations, not collect likes.
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21 Debate starter questions 10 thought-provoking (but friendly) questions that spark real debate.
Generate 10 thought-provoking but non-toxic questions for [your audience] that will spark debate on [your platform]. Each should be answerable in a comment and relate to [your topic].
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22 Poll ideas 8 specific poll questions with ready-made answer options.
Create 8 [your platform] poll questions about [your topic] for [your audience], each with 3 or 4 answer options. Keep them specific, not vague.
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23 Finish this sentence 10 fill-in-the-blank prompts people can answer in one line.
Write 10 'Finish this sentence' prompts for [your platform] comments, aimed at [your audience]. For example: 'The most overrated thing about [your topic] is ____.' Keep them short and specific.
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24 Venting, but productive Let your audience vent, then turn it into a useful conversation.
Draft 5 [your platform] post ideas that let [your audience] vent about the frustrating parts of [your topic], then end each one with a constructive question that opens a real discussion.
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25 How did you get into it? 7 prompts that invite your audience to share their own stories.
Generate 7 [your platform] post prompts that ask [your audience] how they got into [your topic], what they wish they'd learned sooner, or the advice they'd give a beginner. Each prompt should invite stories in the comments.
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26 This or that 10 two-option choices for carousels and Stories.
Create 10 'This or that' prompts for [your platform] carousels or Stories, aimed at [your audience]. Each should be a real choice people make about [your topic].
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27 Quick tip swap Offer a free quick tip to everyone who shares their challenge.
Draft 5 [your platform] caption ideas where [your brand] offers a free quick tip to anyone who shares their biggest challenge with [your topic] in the comments. Tone: generous, not salesy.
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28 Tell us without telling us 7 inside-joke prompts your audience will want to answer.
Write 7 'Tell us you're a [role] without telling us you're a [role]' prompts for [your platform], tailored to [your audience].
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29 Emoji reply game People comment an emoji, you reply with a tailored tip.
Create 6 [your platform] post ideas where people comment with an emoji and [your brand] replies with a tailored tip, recommendation or friendly roast. Make each one relevant to [your topic].
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30 What would you do? 10 short scenarios that ask your audience how they'd handle it.
Generate 10 short scenarios [your audience] might face with [your topic], each followed by a question asking how others would handle it. Format them as [your platform] captions.
Conversion
Problems, proof and a soft invite. Prompts that make your product the obvious next step.
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31 Problem, process, invite Name the problem, show your fix, then invite people in. No hype.
Write a [your platform] caption that 1) names a specific problem [your audience] face, such as [the problem], 2) shares our 3-step process for solving it, and 3) lightly invites people to see how [your brand] does it. Avoid hype.
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32 Feature in a real day Show the before and after of one feature in a normal workday.
Create a 6-slide [your platform] carousel script showing how [your product or feature] fits into a typical day for a [role]. Show the before without it, then each step of the after with it. End with a soft call to message us for a walkthrough.
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33 Fastest customer win A case-study post about the quickest result a customer got.
Write a case-study style [your platform] post about the fastest win a customer got with [your brand]. Structure: the problem, what we did, the result and what it means for others like them. Use only details I give you and leave [brackets] for anything I need to fill in.
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34 Template giveaway Give away a template or checklist you actually use.
Draft a [your platform] post offering a free template or checklist [your brand] actually uses: [your topic]. Explain what it is, why we made it and how to get it, whether that's a comment, a message or the link in bio.
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35 Old way vs new way Five bullets on the old way, five on the better way.
Write a [your platform] post that compares the old way and the new way of [the workflow], in 5 bullet points each. Use words [your audience] already use, not jargon.
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36 Customer type spotlights 5 post ideas, each showing a different kind of customer and their win.
Create 5 short [your platform] post ideas, each spotlighting a different kind of customer who uses [your brand]. For each one, list their situation, what they use [your product or feature] for and the win they get. Keep the wins realistic and leave [brackets] for real numbers or quotes.
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37 Objection busters Turn the 7 reasons people hesitate into 7 content ideas.
List the 7 most common objections [your audience] have before buying [your product or feature]. Turn each one into a [your platform] content idea that answers it with evidence, a story or data. Only use proof I can back up.
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38 No product needed guide Teach the fix for free, then mention your product once.
Write a [your platform] post that explains how to improve [the process] without buying anything. At the end, add one short line about how [your brand] makes it easier, without sounding pushy.
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39 If this is you Call out exactly who you built it for, then list the benefits.
Draft a [your platform] post that starts: 'If you're a [role] dealing with [the problem], here's what we made for you.' Then list the benefits of [your product or feature] in plain language.
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40 Launch runway A 5-post sequence from tease to recap for your next launch.
Create a 5-post [your platform] sequence for launching [your product or feature]: 1) tease the problem, 2) show behind the scenes of making it, 3) announce it, 4) share first customer reactions, 5) recap with FAQs and next steps. Leave [brackets] for real customer quotes.
Short-form video
Hooks, scripts and shot lists. Prompts that get you from blank screen to filming today.
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41 Hook brainstorm 20 scroll-stopping hooks under 10 words each.
Generate 20 scroll-stopping hooks for short [your platform] videos aimed at [your audience] who struggle with [the problem]. Each hook must be under 10 words and speak to one specific pain.
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42 60-second explainer Explain your simple system in 3 steps and 60 seconds.
Write a 60-second [your platform] script explaining our simple system for [the process]. Include an attention-grabbing opening line, 3 clear steps and a closing call to check the link in our profile for the full walkthrough.
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43 POV skits 5 'POV: you're a...' concepts your audience will recognise.
Generate 5 POV-style [your platform] video concepts that start with 'POV: you're a [role] and...' that [your audience] will recognise. For each one, include the scenario, 2 or 3 shot ideas and a punchline.
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44 Plain English explainers 3 short scripts that explain one tricky term simply.
Write 3 scripts for 45-second [your platform] videos titled 'Understanding [the metric or term] in plain English.' Explain what it is, why it matters and what good looks like for [your audience].
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45 Hot take clips 5 short monologues with a strong opinion and one real example.
Draft 5 short monologue scripts for [your platform] where someone from [your brand] shares a hot take about [your topic]. Each needs a strong opening, one story or example, and a short takeaway.
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46 Messy to sorted A satisfying before-and-after video with a beat-by-beat outline.
Outline a short [your platform] video that shows [the process] going from messy to sorted. Include on-screen text ideas and a beat-by-beat outline.
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47 Report reveal Open last month's numbers on camera: one surprise, one change.
Write a 30-second [your platform] script for 'opening last month's numbers' at [your brand]. Share one surprising stat, what it means and what we'll change this month. Tone: honest, curious, data-driven. Use only the stat I give you and leave [brackets] where it goes.
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48 3 mistakes, 3 fixes 4 scripts on common mistakes and fixes people can try this week.
Create 4 [your platform] scripts for '3 mistakes you're making with [the channel or tool] and how to fix them.' Each fix should be something [your audience] can do this week without spending money.
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49 The old way skit A funny skit: the chaos of the old way vs the calm of the new.
Draft a funny short [your platform] video showing the chaos of [the workflow] the old way, then the calm of doing it properly. Include staged scenes and text overlays.
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50 Q&A from comments 5 quick answer videos built from the questions people ask most.
Based on the questions [your audience] ask most about [your topic], write 5 short [your platform] Q&A video scripts. Each should state the question, give a short answer and say what to do next.
FAQ
Is it free?
Yes. Build and copy as many prompts as you like, no email needed. Your pack of 50 prompts, 3 AI post ideas and shareable boards are free too. We ask for an email so you can come back to them.
Which AI tools do the prompts work with?
ChatGPT, Gemini, Claude and most other AI writing tools. The prompts are plain text, so they work anywhere you can paste.
What's in the pack?
All 50 prompts across five goals, filled in with your brand, audience and platform. You also get 3 post ideas written by AI from your first prompt. It comes as a private web page with copy buttons, plus a PDF to keep.
Why do you want a work email?
Your pack and a few short follow-ups on using it go to that address, so it helps if it's the one you plan content from. A personal address works too.
Where do the prompts come from?
From Gabby Torres-Soler's guide, "Steal this: 50 AI content prompts", on the Sked Social blog. We rewrote each one so it fills in for your business, whether you run an agency, a venue or a creator account.
Will AI write my posts for me?
It writes a first draft. Each prompt sets the audience, format and tone, and prompts that need real numbers or quotes leave [brackets] for you to fill in. Read and fact-check before you post.
What happens to my details?
We keep your inputs so your pack and boards keep working. Packs, profiles and boards are deleted after 90 days without a visit. Boards you publish are public, so only add what you're happy to share.
Can I use these prompts in Sked Social?
Yes. Save the best results in Sked Ideas, sort them by content pillar, and turn the keepers into scheduled posts in one click. Try Sked Social free for 14 days, no credit card needed.
When the ideas pile up
Keep every idea in one place
Sked Ideas holds every idea in one pool, sorted by content pillar, so you can see if your plan leans on one theme. When an idea's ready, one click turns it into a scheduled post with its caption and assets attached.
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