Social listening
Social listening that lives where you post.
Track sentiment and keywords across Instagram, Facebook, LinkedIn, TikTok and Google Business, benchmark your competitors and share the read as a report, all in the Sked Social workspace you plan and publish from.
- 4.6/5 from 80 reviews on G2
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- Bec Trainor@bec.trainor2h
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What you can track
Every signal in one workspace
Competitors you name
Benchmark the competitors you choose on Instagram, YouTube, Facebook and X against your own numbers, not an industry average.
Competitor benchmarkNorthbeam Athletic vs. 3 competitorsLast 30 daysEngagement rateSentiment over time
See whether talk about your brand is positive, neutral or negative, and tie a rise or dip to the campaign behind it.
Keywords that matter
Follow your brand, product and campaign keywords across Instagram, Facebook, LinkedIn, TikTok and Google Business.
An audience you can map
Break your followers down by country, city and timezone, so posting times and channel choices follow real data.
Summaries you can share
AI-written listening summaries you can edit, then share as a report.
Most listening tools are a second login and a second invoice
Teams end up listening in one tool and publishing in another, then pasting screenshots between them to explain what happened. In Sked Social, listening sits beside the calendar, inbox and reports, so how people feel and what you post next live in the same place.
How it works
From setup to your first read in three steps
Connect your accounts
Link your Instagram, Facebook, LinkedIn, TikTok and Google Business profiles to one workspace.
Pick what to follow
Add the keywords and the competitors you care about.
Read it and share it
Check sentiment and the listening summary, then send the report to your team or client.
What's included
Listening is part of your plan, not an add-on
Every Sked Social plan includes competitor tracking, with a summary on the listening home page. AI-written summaries start on Grow. Keyword listening, sentiment analysis and audience insights are on Accelerate, with up to 20 competitors. There is no separate listening add-on to buy.
Common questions about social listening
Which networks does social listening cover?
Sentiment and keyword listening cover Instagram, Facebook, LinkedIn, TikTok and Google Business. Sked Social reads activity on those networks, not the open web.
Which plans include social listening?
Every Sked Social plan includes competitor tracking, with a summary on the listening home page. AI-written summaries start on Grow. Keyword listening, sentiment analysis and audience insights are on Accelerate, with up to 20 competitors. Listening is part of your plan, not a paid add-on.
How many competitors can I track?
Up to 20 on Accelerate, benchmarked on Instagram, YouTube, Facebook and X. Competitor tracking is on every Sked Social plan, and the pricing page shows the limit for each one.
How does sentiment tracking work?
Sked Social reads the tone of mentions and comments and charts how sentiment moves over time, so you can tie a rise or dip to the campaign or content behind it.
Hear what people say about your brand. Then act on it.
Listening, competitor tracking and reports in the same Sked Social workspace you post from. 14-day free trial, no credit card required.