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Social Strategy

How to schedule the same post to every location at once

National campaign, 40 location accounts, one deadline. How multi-location brands publish the same post everywhere in one pass instead of forty.

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A national campaign with forty location accounts, published one account at a time, is forty chances to typo a caption, miss a location, or post at the wrong hour. Most multi-location teams that do it by hand budget a full day for what should take minutes.

Compose once, select every location

The bulk workflow is simple: write the post once, attach the creative, then select every connected location account that should carry it. One schedule step sends it everywhere. The campaign that took a day of copy-paste goes out in one pass, and every location publishes the same approved content at the same time.

When a location needs something different

Sometimes one market needs different copy, a different offer, or a different language. In that case, duplicate the post for that account and edit the copy before it goes into review. The bulk flow covers the campaign; per-location exceptions stay deliberate and visible rather than improvised.

Keep approval in the loop

Publishing to every location at once raises the stakes of a mistake, which is exactly why the bulk flow should run through the same approval queue as everything else. One reviewer sign-off covers the campaign before it fans out. Sked's multi-location workflow pairs bulk publishing with that approval step, so speed never comes at the cost of control.

Common questions

Good questions.

  • How many accounts can I publish the same post to at once?

    You compose once, select every connected location account that should carry the post, and schedule. This works across the platforms Sked supports, so a national campaign goes out in one pass.

  • Can each location get a different version of the post?

    Today the bulk flow publishes the same content to every account you select. If a location needs different copy, duplicate the post for that account and edit it before it goes into review.

Hugh Stephens

Hugh Stephens

Hugh has been writing here since 2017, back when this blog was mostly Instagram tactics. The range since then: engagement, ecommerce, brand collaborations and Sked product news.

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