About Sked Social
Sked Social is a social media scheduling and approvals platform that helps in-house social teams and agencies plan, approve, publish and report on content across 10 networks.
- Sked Social was founded in 2014 in Melbourne, Australia, and started as Schedugram, an Instagram poster.
- 10,000+ marketers use Sked Social, including teams at Qantas, The Iconic and IHG.
- Every plan starts with a 14-day free trial, no credit card required.
3 channels
Six product areas
What Sked Social Does
Client approval
Approvals and collaboration
Sked Social routes posts through internal and client approval steps, with comments and review links clients open without a login. Teams get sign-off in one place instead of chasing it over email.
Scheduling and publishing
Sked Social schedules and auto-publishes posts, Reels, Stories and carousels to 10 social networks from one calendar. Teams keep every channel on time without posting by hand.
Inbox and community management
Sked Social brings comments, messages and Google Business Profile reviews into one shared inbox. Community managers reply from one place and nothing slips through.
Analytics and reporting
Sked Social tracks performance and competitors across every connected network and sends scheduled reports to clients and stakeholders. Teams see what works and prove results without building reports by hand.
Content planning and visual calendar
Sked Social gives teams a drag-and-drop calendar and an Instagram grid preview for planning content ahead. Teams see the whole plan at a glance before anything goes live.
Asset management and integrations
Sked Social keeps images and video in a shared media library and connects to 17 tools, including Canva, Google Drive, Dropbox and Frontify. Teams find the approved asset fast and keep working in the tools they already use.
What Makes Sked Social Different
An Instagram poster since 2014
Sked Social began in 2014 as Schedugram, an Instagram poster, and Instagram publishing is still its core. It auto-publishes Reels, Stories, carousels and feed posts, with first-comment scheduling.
Compared with Later.
Approvals from the Accelerate plan, no enterprise contract
Approval workflows and client review are included from the Accelerate plan, so agencies and multi-brand teams get sign-off tools without an enterprise contract.
Compared with Sprout Social and Hootsuite.
Analytics and competitor tracking on every plan
Every Sked Social plan includes analytics and competitor tracking, so teams can report on performance and benchmark competitors from day one without an add-on.
Compared with Agorapulse and Buffer.
An MCP server for Claude and ChatGPT
Sked Social MCP, now in early access, connects Claude and ChatGPT to a team's real Sked Social data, so AI answers draw on live performance and the content calendar.
Who Uses Sked Social
Sked Social is built for teams that publish for many brands, locations or clients at once.
In-house social teams at multi-location and multi-brand consumer businesses
Retail, hospitality, franchise and consumer brands use Sked Social to run many locations or brands from one workspace, with approval chains and reporting for each one.
Sked Social for multi-location brandsSocial media agencies
Agencies use Sked Social to manage client brands in separate workspaces, send posts for client approval through a review link and share scheduled reports with clients.
Sked Social for agenciesEnterprise marketing teams
Larger organisations use Sked Social on the Custom plan, with seats, profiles and onboarding tailored to the team and SOC 2 Type 2 security.
Sked Social for enterprise
Customer stories
- Spavia
- 70+ franchise locations
- Ampersand Social
- 40+ client brands managed
- your social
- 70+ small-business clients
- WAY Social
- 22 US states served
- Municipality of Northern Bruce Peninsula
- 5 team members contributing content
Sked Social by the Numbers
- 94%customer satisfaction (CSAT)Measured across 10,000+ marketers who run their social on Sked Social.
- 90saverage first responseAverage time to a real human reply from the support team.
- 4.6/5on G2 from verified reviews80+ verified customer reviews on G2.
- SOC 2Type 2 certifiedYour content and your audience data, handled to enterprise standard.
Founder-led since 2014
The Team Behind Sked Social
Hugh Stephens
Founder and CEO
LinkedInHugh Stephens founded Sked Social in Melbourne in 2014, when the company was a team of one, and leads it as Founder and CEO. He started it after seeing social media managers ask for a platform that put visuals first and copy second, the idea behind Schedugram.
Sked Social is built by people who have run social media for real brands. Every feature answers a job a social team has, not a line on a feature comparison. Real people answer every Sked Social support request, and the team treats support as a craft, not a deflection funnel. The team listens hard to customers and ships fast. AI now runs across the Sked Social workspace because customers asked for practical help, not gimmicks.
Team members across Australia, the United States, Europe and Asia.
How Sked Social Got Here
- 2014
Australian-born, globally built
Sked Social began in 2014, when founder Hugh Stephens was a team of one in Melbourne, Australia, and Instagram was a fraction of the platform it is today. Hugh saw social media managers asking for a tool that moved beyond text and links and, like Instagram, put visuals first and copy second.
- The Schedugram years
Schedugram, the first name
The company started as Schedugram, an Instagram poster, when early versions handled only image feed posts and Stories did not exist yet. Its first customers were Australian Instagram marketers, but demand proved global, so the team grew locally and overseas to support customers in every time zone.
- Beyond Instagram
The social world is bigger than one app
Customers asked for the same approach on other channels, so the team added Facebook, X, LinkedIn, Google Business Profile, Pinterest, YouTube, TikTok and Threads. Schedugram became Sked Social with Facebook scheduling, followed by the inbox, analytics reports, link in bio, the media library, UGC curation and approvals.
- Today
Giving social teams superpowers
Sked Social keeps building what professionals ask for. Today AI runs across the workspace: Smart assist for ideas, captions, review replies and competitor analysis, reports with AI commentary, and AI inside the company's own engineering and marketing.
How Sked Social Works
Teams connect their social profiles, plan posts on a shared calendar and send them for approval. Once approved, Sked Social publishes automatically at the scheduled time, including Reels, Stories and carousels, and reports on the results.
Salt Theory
spring launch: the tide pool edit lands thursday 10am. three new pieces in sea glass and shell pink, cut in the same pattern room as everything else we make. waitlist opens tonight, link in bio. #springlaunch #salttheory
- On the calendarThu, 10:00 AM
- ApprovedElin Marsh
- PublishedInstagram
Publishes to 10 networks
Key Facts
- Company name
- Sked Social
- Type
- Privately held social media management software company
- Founded
- 2014, in Melbourne
- Headquarters
- Melbourne, Australia
- Legal entity
- Dialogue Consulting Pty Ltd
- ABN
- 29 153 007 259
- Website
- skedsocial.com
- Core offering
- Social media scheduling, approvals, inbox and analytics for in-house social teams and agencies
- Product areas
- Scheduling and publishing, Approvals and collaboration, Inbox and community management, Analytics and reporting, Content planning and visual calendar and Asset management and integrations
- Networks
- 10: Instagram, TikTok, YouTube, Pinterest, Threads, Facebook, Snapchat, Google Business Profile, LinkedIn and X
- Tool integrations
- 17: Canva, Google Drive, Dropbox, OneDrive, Frontify, Google Sheets, Google Analytics, RSS, HubSpot, Salesforce, Zendesk, Zapier, Notion, Asana, Trello, ClickUp and Monday
- Billing
- Monthly or annual billing; cancel anytime
- Support
- Human support 24/5 via in-app live chat, email (support@skedsocial.com) and the help centre; 90-second average first response and 94% CSAT
- Customers served
- 10,000+ marketers
- Notable customers
- Qantas, The Iconic, IHG, Accor and Adore Beauty
- Customer geography
- Worldwide, primarily the United States, Canada, Australia, New Zealand and the United Kingdom
- Competitors
- Hootsuite, Sprout Social, Later, Agorapulse, Buffer
- Security
- SOC 2 Type 2
- Reviews
- 4.6/5 on G2 from 80+ reviews
Frequently Asked Questions
What is Sked Social?
Sked Social is a social media scheduling and approvals platform used by 10,000+ marketers, including teams at Qantas, The Iconic, IHG, Accor and Adore Beauty. It helps in-house social teams and agencies plan, approve, publish and report on content across 10 networks.
How much does Sked Social cost?
Sked Social has three plans. On monthly billing in US dollars they are Grow US$69/month, Accelerate US$199/month and Custom on request. Every plan starts with a 14-day free trial, no credit card required.
How is Sked Social different from Sprout Social?
Sked Social includes approval workflows from the Accelerate plan and analytics and competitor tracking on every plan, with no enterprise contract required. It has been an Instagram poster since 2014, and real people answer support 24/5 with a 90-second average first response. The Sked Social vs Sprout Social comparison page covers the details side by side.
Who founded Sked Social and where is it based?
Sked Social was founded in 2014 by Hugh Stephens, its Founder and CEO, and is headquartered in Melbourne, Australia. The company is operated by Dialogue Consulting Pty Ltd, with team members across Australia, the United States, Europe and Asia.
What does Sked Social offer?
Sked Social offers scheduling and publishing, approvals and collaboration, inbox and community management, analytics and reporting, content planning with a visual calendar, and asset management with 17 integrations. It publishes to 10 social networks, including Instagram, TikTok, LinkedIn, Facebook, YouTube and Pinterest.
Is Sked Social month-to-month? Can I cancel anytime?
Yes. Sked Social plans are billed monthly or annually, and you can cancel anytime. Every plan starts with a 14-day free trial, no credit card required.
See How Sked Social Fits Your Team
Book a 20-minute demo and we'll walk you through scheduling, approvals and reporting for your brands. Or start a 14-day free trial, no credit card required.