About
A global team, working with the brands you follow.
Since 2013, we've helped brands of every size take their social media seriously. Used every day by 10,000+ marketers at Qantas, The Iconic, IHG, Accor, Adore Beauty and thousands of growing brands worldwide.
We exist to give social media marketerssuperpowers: the leverage to do the work of a whole team, and still go home on time.
Built by operators
Sked is made by people who have run social for real brands. Every feature answers a job a social team actually has, not a box on a feature comparison.
Humans behind the help
Real people answer your questions, with a 90-second average first response, which is how we hold a 94% satisfaction rating across 10,000+ marketers. Support is a craft here, not a deflection funnel.
Ship the good stuff
We listen hard and build fast. AI now runs across the workspace because our customers asked for leverage, not gimmicks.
How Sked got here
- Where we started
Australian-born, globally built
We began in 2014, when founder Hugh Stephens was one person in Melbourne, Australia. Back then Instagram was barely the platform it is today. People still argued over whether Snapchat would be the next big thing.
Hugh saw growing demand from social media managers for a platform that moved beyond “text and links” and, like Instagram, put visuals first and copy second.
- The story of Schedugram
Schedugram, our first name
We started as Schedugram: the leading Instagram-specific scheduling and publishing tool. Early versions only handled image feed posts. Stories didn't even exist yet.
Our first customers were Australian Instagram marketers, but demand turned out to be global. We scaled the team locally and overseas to support customers in every timezone.
Like every startup, the early product was scrappy. We learned a lot about design along the way, and a lot about what social teams actually need to ship great work.
- Beyond Instagram
The social world is bigger than one app
We always focused on great Instagram publishing, but customers kept asking for the same approach on other channels. Over time we added Facebook, Twitter, LinkedIn (both company and profile), Google Business, Pinterest, YouTube, and more recently TikTok and Threads.
That expansion came with a name change. Schedugram became Sked Social when we launched Facebook scheduling, our first non-Instagram channel. Our social media inbox, analytics reporting, link-in-bio, media library, UGC curation system, and approvals workflows followed.
- The future, with AI
Giving social teams superpowers
Sked has always been about continuous innovation: listening hard to customers and building what professionals actually need. Today that means AI baked across the workspace: Smart assist for ideation, caption generation, review responses, and competitor analysis; AI-commentary reports; and AI inside our own engineering and marketing.
Like our customers, we’re fascinated by how AI changes the way we work. We’re excited to keep building with the people who take social media seriously, and to share the good stuff as we ship it.
Numbers we stand behind.
- 2014Founded in MelbourneOriginally known as Schedugram.
- 10,000+Marketers trust SkedActive subscriber base.
- 94%Customer satisfactionCSAT rating across 10,000+ marketers.
- 90sAverage first responseAverage time to a real human reply from support.
Independent & Australian owned
Made in Melbourne. Loved everywhere.
An independent Australian company building for social teams worldwide since 2014.
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