Ideas
Stop brainstorming from scratch every single week.
Capture inspiration the moment it strikes, sort it against your content pillars, and turn the keepers into scheduled posts that move through approval before anything goes live.
in trial: plant-dyed pieces.
The numbers that matter
From scattered inspiration to a working pipeline.
from capture to publish
Capture, filter, create, validate and execute in one flow.
ways to capture ideas
From the desktop workspace or the mobile app, the moment inspiration strikes.
idea to scheduled post
Caption, brief and assets carry across to the calendar.
One home for every idea, from half-formed to ready to shoot.
Drop a saved TikTok, a customer comment or a campaign concept into the Scratchpad from your desk or your phone. Move the keepers into a Workspace, sort them by content pillar, and see at a glance whether your plan is balanced or leaning on one theme.
See the whole campaign before you commit to it.
Group ideas into a campaign, lay them across your pillars, and spot the gaps before production starts. When a concept is ready, it carries its caption, brief and assets straight into the content calendar in one click.
Plan the campaign, then send ideas straight to the calendar.
How Ideas works
Three shifts that keep content out of the blank-page rut.
Pillar-tagged idea pool
Capture ideas from desktop or the mobile app, then sort them by content pillar in a visual workspace so you can see if the plan is balanced.
Brand-trained drafts
Smart assist learns how your brand writes and drafts captions, briefs and concepts that don't need a full rewrite before they are usable.
Sign off before the shoot
Route a concept through review while it is still an idea, so 'not quite' happens before anyone spends a day producing it.
Sked vs the scattered way
Ideas shouldn't die in a Slack thread.
- Screenshots and links buried across chats and notes apps
- No sense of whether the plan leans on one pillar
- Concepts approved only after the asset is already made
- Retyping the caption when it is finally time to schedule
- One pool holds every idea, tagged by pillar
- Swimlanes show at a glance if a theme is dominating
- Stakeholders sign off on the concept before production
- One click turns an idea into a scheduled post
Who it's for
For the people who own what gets made.
Content leads
Keep a running pool of on-strategy ideas so planning starts from a shortlist, not a blank calendar.
Agencies
Collect ideas per client, get concept sign-off early, and turn the approved ones into scheduled posts without re-keying.
Solo and small teams
Capture inspiration on the go and let Smart assist turn a rough note into a usable first draft.
Works with
Ideas flow into the rest of the workspace
How does Sked Ideas help plan social content?
Sked Ideas gives you one place to capture inspiration, then sort it against your content pillars in a visual workspace. Smart assist drafts captions and concepts in your brand voice, stakeholders can approve an idea before production, and any idea converts to a scheduled post in one click, carrying its caption, brief and assets across.
- Capture ideas from desktop or the mobile app
- Swimlanes show whether your pillars are balanced
- Approve concepts before the shoot, not after
- One click turns an idea into a scheduled post
The proof behind the workflow.
- 94%customer satisfaction (CSAT)Measured across 10,000+ marketers who run their social on Sked.
- 90saverage first responseAverage time to a real human reply from the support team.
- 4.6/5on G2 from verified reviews80+ verified customer reviews on G2.
- SOC 2Type 2 certifiedYour content and your audience data, handled to enterprise standard.
Common questions
Questions about Ideas.
What counts as an idea?
Anything that could become a post: a TikTok you saved, a customer comment, a campaign concept, a founder quote. Drop it in the Scratchpad, tag the pillar and keep moving.
How does Smart assist learn my brand voice?
Point it at your brand details, tone and sample posts. It picks up the patterns and drafts against them, so captions and concepts read like your brand rather than a generic template.
Can stakeholders approve concepts before we shoot?
Yes. Route an idea through your review chain while it is still a concept, so a 'not quite' lands at the idea stage instead of after the creative work is done.
Can I capture ideas from my phone?
Yes. The Sked mobile app lets you drop an idea into the Scratchpad the moment it strikes, then sort and develop it back at your desk.
Which plans include Ideas?
Ideas ships on every paid plan. Smart assist drafting is available from higher plans, with usage that scales as you move up. The pricing page has the split.
Updated
See Ideas in action. Start your 14-day trial.
Schedule, publish, listen and report in one place, with login-free approvals for every stakeholder and client. Try Sked free for 14 days, no credit card required.