Where scattered inspiration becomes organized strategy

Ideas is the workspace between your first thought and your published post. Where inspiration gets organized, strategy becomes visible, and AI writes in your voice.
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Multi-channel analytics with Sked Social
Brand Sentiment
Track, analyze, and visualise brand sentiment with AI-powered insights, trend monitoring, influencer analysis, and campaign-specific sentiment reports.

All in a single, presentation-ready platform.
Competitor insights with Sked Social
Cross channel Audience Analytics
Gain a complete view of your audience across channels with detailed demographic mapping, best time(s) to post, using presentation-ready reports to elevate your brand strategy.
Custom reports with Sked Social
Beat the competition
Use AI to deliver competitor insights, tracking up to 20 rivals on audience engagement, strategy, and posting trends— all visualised through side-by-side benchmarks you can easily share with stakeholders.
Custom reports with Sked Social
AI–enabled Analysis
Sked uses AI to automatically evaluate social listening sentiment, audience and competitor insights in seconds.
Custom reports with Sked Social
Custom Reports
Create presentation ready PDF reports of your social listening sentiment, audience and competitor insights in moments – Ready to share with your team.

Never lose a brilliant idea again

Push competitor posts from Instagram in 2 taps. Drop blog URLs into AI mode. Write manual cards. Everything lands in one workspace—not scattered across your camera roll, Notes app, and saved posts you'll never revisit.

See your strategy before you build it

Organize ideas into Content Pillar swimlanes. See what's scheduled, what's in Ideas, and what's missing—all at a glance. Got 12 promo posts and zero thought leadership? You'll spot it now, not after it's a pattern your audience notices.

Validate direction before you build

Stakeholders review complete concepts—caption, creative brief, topic—before you build. "No" to an idea costs 5 minutes. "No" to a finished post costs 3 hours. Math is simple.

AI that sounds like you, not everyone else

Brand-Smart AI learns your Tone of Voice, Content Pillars, and brand documentation. Generate 20 on-brand ideas in 60 seconds that already sound like you—not generic outputs you spend 30 minutes rewriting.

One workspace from thought to publish

Turn ideas into scheduled posts in one click. Caption, pillar, media, channels—everything intact. No copy-pasting between 5 different tools. Just smooth movement from thought to published content.

Trusted by world-class brands

Plug into power with Sked's integrations

Sked Social integrations with Instagramsked social integration with tiktoksked social integration with facebooksked social integration with linkedinsked social integration with youtube sked social integration with google business profilesked social integration with x (formerly twitter) sked social integration with pinterestsked social integration with canvasked social integration with frontifysked social integration with dropboxsked social integration with google driveSked Social integrations with ZapierSked Social integrations with Snapchat

The only workspace built for the part of social media planning every other tool ignores — the messy middle between inspiration and publication.

SCRATCHPAD

Stop losing ideas to screenshot purgatory

Your Scratchpad is the inbox for your brain—a judgment-free zone for everything from fully formed concepts to half-baked thoughts.
Let your creativity flow the way you want it to. Create ideas from a single line of text, let AI turn messy text blocks into a clean title, or generate brand-aligned ideas from prompts, blog links or web pages.
Have ideas sitting somewhere else? No problem. Use the Sked Mobile App to save your inspiration from any social channel. Push ideas from Notion, Asana, or Slack using our Zapier integration.
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See brand sentiment broken down across different channels
See how gender differs across each social channel
BRAND KIT

Tell the AI who you are once. It remembers forever.

Paste your website URL, and we'll generate your Brand Description automatically. No writing required. The AI learns what you do, who you serve, and what makes you different.
Create multiple tone of voice profiles for different platforms. Professional LinkedIn. Unhinged TikTok. The AI switches instantly.
Build your strategic themes using Content Pillars and Campaigns 
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BRAND-SMART AI

AI that gets briefed on your brand—not the internet

Brand-Smart AI analyzes your website, brand guidelines, or past posts to build a Voice Profile that captures the details.
Create an AI-generated caption and brief that sound like your brand, not a template. Your brand nuances are always there: regional spelling, emoji habits, sentence structure or formatting quirks.
Paste entire ChatGPT conversations, web links or Google Docs. AI maps everything into organized idea cards with fields auto-filled. No manual copy-paste.
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Outperform your goals and competitors with Sked Social
Generate and share instant reports with Sked Social
WORKSPACE

See your strategy. Not just your schedule.

Organize by Content Pillar swimlanes and see your content distribution at a glance.
Visualize where you have over-indexed or where you have content gaps.
Assign to teammates with @ mentions. Tag campaigns. Switch between pillars, assignee, or campaign views.
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COLLABORATION & APPROVALS

Get the yes before you build — not after

Get stakeholder feedback early, while it’s still an idea. They approve, give feedback, or say no—before your designer starts building.
Collaborate with your team in real time. Leave feedback directly on ideas. No version conflicts. No "which doc is the latest?" confusion.
Convert approved ideas to posts, and they schedule straight to your Sked calendar. Caption and media is finalized. All decisions preserved. 
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Outperform your goals and competitors with Sked Social

Fill your content calendar—and your inspiration board.

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