The Instagram scheduler built for teams who take Instagram seriously.
Native publishing for Feed, Reels, Carousels and Stories, with auto-publishing interactive link stickers unique across the category.
Instagram by the numbers
Instagram depth without the workarounds.
auto-publish
Unique across Hootsuite, Sprout, Later and Agorapulse.
CSAT rating
Across 10,000+ marketers using Sked.
Average first response
Average time to a real human reply from support.
marketers trust Sked
Active subscriber base.
Every Instagram post type. Native.
Feed posts, Reels with custom thumbnails, Carousels up to 20 frames, Stories with auto-publishing link stickers and multi-Story chains. Scheduled once, published without workarounds.
Stories with auto link stickers
Schedule Stories with interactive link stickers baked in, and chain several Stories into one scheduled drop. No phone reminder, no manual step. Unique across the category.
Reels with custom thumbnails
Upload a custom thumbnail frame for every Reel. Your grid stays on-brand even when Instagram doesn't cooperate.
Grid preview + first comments
Drag-to-reorder grid view. Auto-posted first comments for hashtags and credits. Plan the visual rhythm, ship the full toolkit.
UGC from mention to library
Curate tagged posts and mentions into your media library with credits attached, ready to drop into the schedule.
Plan the grid before Instagram sees it.
Drag posts around the calendar until the feed reads right. Sked's planner shows the visual rhythm of what's coming, so colour, style and story stay consistent before anything publishes.
- Drag-to-reorder preview of your upcoming feed
- Daily, weekly and monthly planning views
- First comments and tags travel with the post
Post when your followers are actually there.
Sked analyses each account's follower activity and builds a colour-coded posting chart. Darker means busier. Pick a peak slot, or queue posts so each one takes the next best time automatically.
- Built from your accounts' own follower activity
- Times shown in your timezone
- Pairs with posting queues for a steady cadence
Comments, DMs and mentions in one inbox.
Reply to every Instagram account you run from one queue, alongside your other channels. Saved replies handle the questions you answer daily, and tagged posts are ready to curate into your library.
- Every account's comments and DMs in one place
- Saved replies for the questions that repeat
- UGC from mentions straight into your library, credits attached
Instagram analytics your clients can read.
Track content, audience, hashtags and posting times in one dashboard, with long historical lookbacks for trends and seasonality. Build one-click reports to share, or custom reports per stakeholder.
Salt Theory@salttheorymade for slow mornings and salt water.93K followers- Shop the collection
- New this week
- Best sellers
- Visit our store
- Read the journal
A link in bio that mirrors your feed.
Design a link-in-bio page in your brand's look, mirror your grid, and point buttons at the destinations that matter. Your gallery becomes a doorway to your site.
- Matches your brand design, not a template
- Buttons for blog posts, signups and launches
- Feed mirror turns the gallery into a shopping path
This weekend's specials: cardamom knots, pear and frangipane tart, and the breakfast pie is back. The pie sells out every single week, usually before 10am. Want a sure thing? Pre-…
- On-brandSourdough is out of the oven and on the racks.
- WarmRhubarb galette is back on the counter this week.
- Punchy4:45am at the shop.
- PlayfulThis Saturday: Riverside Market, stall 14, under the striped awning.
- BoldSoup season starts today.
Captions in seconds, in your brand voice.
Smart assist drafts caption ideas, keeps the voice consistent across posts, and helps brainstorm campaign themes when the calendar looks empty. You stay the editor.
- Caption ideas generated from your brief
- Brand voice held across every post
- Campaign and post-theme brainstorms on tap
Which Instagram post types can Sked schedule?
Sked publishes Feed posts, Reels with custom thumbnails, Carousels up to 20 frames, and Stories, all scheduled once and published natively without workarounds.
Can Sked auto-publish Instagram Stories with link stickers?
Yes. Sked schedules Stories with interactive link stickers baked in and can chain several Stories into one scheduled drop, with no phone reminder or manual step.
Does Sked manage Instagram comments and DMs?
Yes. Comments, DMs and mentions from every Instagram account you run land in one inbox alongside your other channels, with saved replies for repeat questions and UGC curated into your library with credits attached.
Every channel
Instagram is one channel of ten.
Schedule Facebook, TikTok, LinkedIn, YouTube, Pinterest and more from the same calendar, with the workflow tools your team already uses feeding ideas in.
And social listening on top.
Unified inbox for DMs, comments and mentions. Cross-channel reports that put Instagram alongside TikTok and LinkedIn. Listening on Instagram brand mentions. One workspace.
- Sofia Bennett@sofia.bakes.at.home35m
The 22nd! Pickup in the morning if possible.
- Field & Pantry@fieldandpantry3h
30 works to start. Could we trial four weeks from next Friday?
- Greg Hallorangreg.halloran.522d
Do you have anything gluten free? My daughter is coeliac and we walk past your window every Saturday. It's becoming a p…
Where Sked wins on Instagram
One Instagram feature nobody else ships.
- Stories require manual phone push (notification-based)
- Link stickers added by hand after posting
- Feed / Reel / Carousel coverage, but Stories are gated
- Phone always in the loop for anything interactive
- Full Stories auto-publish, scheduled from desktop
- Interactive link stickers published automatically
- Carousels, Reels with custom thumbnails + first comments
- Product tags, collab tags, location tags all native
The proof behind the workflow.
- 94%customer satisfaction (CSAT)Measured across 10,000+ marketers who run their social on Sked.
- 90saverage first responseAverage time to a real human reply from the support team.
- 4.6/5on G2 from verified reviews80+ verified customer reviews on G2.
- SOC 2Type 2 certifiedYour content and your audience data, handled to enterprise standard.
“Sked Social changed the game and became the operational backbone of the agency almost overnight.”
Common questions
Questions about Instagram scheduler.
Which Instagram post types does Sked auto-publish?
Feed posts, Reels with custom thumbnails, Carousels (up to 20 frames), Stories with auto-published interactive link stickers, and Instagram product tags. Reels run 5 to 90 seconds at 9:16 (1080x1920), as .MOV or .MP4. Sked is one of the few schedulers that auto-publishes Stories link stickers, which Hootsuite, Sprout, Later and Agorapulse do not.
Can I auto-post first comments and tags?
Yes, auto-post first comments (hashtags, credits, CTAs), location tags, user tags and product tags. Schedule once, publish with the full Instagram-native toolkit applied.
Is there a grid preview?
Yes. Drag-to-reorder grid view shows your upcoming feed posts before they publish. Lock in the visual rhythm without running a shadow spreadsheet.
How do I schedule Instagram posts at the best times?
You'll find your best times to post for Instagram in Sked Insights, our analytics tool. Schedule your posts for the days and times when your audience is most engaged, or set up a posting queue with your best times so every post automatically takes the next available best slot.
Can I schedule posts for multiple Instagram accounts?
Yes. Sked Social schedules posts for multiple Instagram accounts in one place, with per-account queues and one inbox for all of their comments and DMs.
Can I schedule posts for multiple social platforms?
Yes. Sked schedules to Facebook, TikTok, LinkedIn, YouTube, Pinterest, Threads, X and Google Business Profile from the same composer, at the same time you schedule for Instagram.
Does Sked Social offer agency and enterprise solutions for Instagram?
Yes. Sked is built for agencies with multiple clients and for enterprise brands: client approval workflows, fine-grained permissions and per-brand workspaces. Check the pricing page for agency features, or book a demo to talk through your setup.
How do I schedule Instagram posts?
Click Create Post in the Sked dashboard, select the Instagram account and add your media. Write the caption (smart assist can draft ideas), add a first comment, location or tags if you want them, then pick the date and time and save. The post publishes automatically.
How do I schedule Instagram Reels?
Follow the same steps as a regular post but select a video. Reels should be 9:16 (1080 × 1920), between 5 and 90 seconds, in MP4 or MOV format. You can set a custom thumbnail so your grid stays on brand.
How do I schedule Instagram Stories?
Follow the same steps as a regular post, switch the post type to Story, and add a link sticker if you want one by entering the URL, the sticker label and where it sits on the Story. Stories auto-publish, including multi-Story chains.
Updated
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